Founded in 1958, it is one of the oldest departments of Jishou University. 1979 awarded bachelor's degree and began to recruit undergraduates. In 2002, it was reorganized into the School of Journalism and Communication of Jishou University. He was awarded a master's degree in 2003 and began to recruit graduate students in 2004. The college has four undergraduate majors: Chinese language and literature, journalism, advertising, network and new media, among which Chinese language and literature is the first key major in the province.
Provincial "Double Million Plan" first-class undergraduate professional construction point; Journalism is a provincial key major, a provincial characteristic major, a provincial "Thirteenth Five-Year Plan" comprehensive reform pilot major, and a provincial "Double Million Plan" first-class undergraduate major construction site; Advertising is a key major at the school level; 20 14 network and news media is a new and popular applied major. The college has a team of 69 teachers with reasonable age, professional title, degree and educational background.
Among them, there are 22 professors, 26 associate professors, 28 doctors (including those studying) and 42 tutors for master students. There are 2 innovative talents in Hunan Province (12 1), Hunan Youth Talent Support Program 1, Hunan Furong Baigang Star 1, national and provincial excellent teachers and famous teachers 10, 5 in Hunan Province, and Hunan Province10. The college conforms to the development trend of higher education, adheres to scientific development, and pays attention to quality improvement and concise characteristics.
Adhere to transformation and development, pay attention to structural adjustment, reform of talent training mode, enhance service function, adhere to connotation development, and pay attention to discipline, specialty, teacher team construction and talent training. The college will continue to adhere to the motto of "seeking truth, kindness and perfection" and fulfill the university functions of talent training, scientific research, serving the society and cultural inheritance and innovation.
The college attaches importance to the cultivation of students' ability and humanistic quality, and implements the project of "incubation of college students' entrepreneurship" and the project of "promoting learning through competition" to consolidate the professional foundation; Establish student associations such as Xixiangfeng Literature Society, Folk Society and China Society to enhance professional practical skills; Through the "trinity" mode of training, entrepreneurship and employment and the "three forces" mode of employment, the entrepreneurial teams of college students such as Elf Media, Salary Education and Yufeng Lake WeChat Marketing Team will be incubated to enhance their employability.