Reuben Mattus, a young entrepreneur, is passionate about quality and full of longing for creating the best ice cream. He works in his mother's ice cream company and sells fruit ice cream and ice cream on wagons in the busy streets of Bronx, new york. In order to produce the best ice cream, he insisted on using only the best and purest ingredients.

Family business flourished in the 1930s, 1940s and 1950s. By 196 1, with the support of his wife Rose, Mr. Mattus decided to set up a new company to devote himself to his ice cream vision. He called his new brand H? 0? 1 agen-daz, conveying the flavor of the old world traditions and crafts that he has been committed to.

h？ 0? 1 argendas started with only three flavors: vanilla, chocolate and coffee. But Mr. Mattus's passion for quality soon brought him all over the world. His unique ice cream formula includes Belgian dark chocolate and hand-picked vanilla beans from Madagascar, creating a unique and delicious experience.

That h? 0? 1 Argendas brand has rapidly developed a group of loyal followers. Its early success was created by word of mouth and praise. Without advertisements, the story of an extremely rich butterscotch spread quickly. At first, it was only sold in new york City's gourmet shops, but soon its sales scope expanded to the whole east coast of the United States. 0? 1 argendas? 0? The products are loved by the discerning consumers in the United States. Then at 1976, Doris, the daughter of Mr. Mattus, opened the first H? 0? 1 argendas? 0? 3 shopping. This was an immediate success, and its popularity led to H? 0? 1 Argendas stores all over the country.

1983 Mr. Martes agreed to sell H? 0? 1a gend-Dazs to Pillsbury company, which is still committed to the tradition of excellent quality and innovation. 0? 1 argendas established. Since then, it has become a global phenomenon and is sold in 54 countries. But like Reuben Mathus in every H? 0? 1 argendas? 0? 3 products, which have been preserved so far. Ice cream lovers all over the world now realize the unique H? 0? 1agen-Dazs logo is synonymous with the ultimate super-premium ice cream.

From the beginning, h? 0? 1agen-Dazs has been committed to innovation, bringing new frozen dessert experiences to customers, including unique flavors, such as vanilla Swiss almond, buttered pecan and Che Le sugar. h？ 0? 1 with h? 0? 1 argendas? 0? The ice cream bar line is at 1986. Other superior innovations followed, such as 199 1 frozen yogurt and 1993 sorbet.

Until today, h? 0? 1agen-Dazs has always been committed to developing excellent new super-quality frozen dessert experience and releasing new flavors every year.