Sichuan Langjiu Group Co., Ltd. is a large-scale modern enterprise group which mainly produces and sells China famous Langjiu. The factory is located in Erlang Town, Gulin County, Luzhou City, Sichuan Province. This town is located in the middle reaches of Chishui River, surrounded by mountains. There is a clear spring flowing out of this high mountain and deep valley. The spring water is clear and sweet, and people call it "Langquan". Because water comes from Langquan, it is named "Langjiu". Gulinlang wine has a brewing history of 100 years. According to relevant data, at the end of Qing Dynasty, local people discovered that Langquanshui was suitable for brewing wine, and began to brew Xiaoqu liquor and Xiaoqu fragrant flower wine for local residents to drink. 1932, Daqu liquor was changed from Xiaoqu to Daqu liquor, named "Huishalang Liquor", and the liquor quality was particularly good. Since then, the name of Langjiu has become louder and louder, and its reputation has become higher and higher. Features: Its wine body is clear and transparent, with strong sauce flavor, mellow and refreshing taste, comfortable entrance, full of sweetness and long aftertaste.
Gulinlang Liquor inherits and develops the traditional brewing technology. It adopts twice feeding, repeated fermentation and distillation, and seven times taking liquor. The production cycle is 9 months. After taking the wine every time, it is stored in batches and in different quality, sealed and sent to natural caves "Tianbao Cave" and "Dibao Cave". After 3 years, the wine is sweet and fragrant, and then blended and seasoned. After passing the quality appraisal, it can be bottled and packaged before leaving the factory.
In recent years, Langjiu Group has repositioned the brand of Langjiu and established the brand strategy of "China Langjiu is high-spirited and uplifting". After optimizing and adjusting the product structure, safflower lang was taken as the core to establish an image and build a brand, and the promotion strategy of "dancing with wolves, sharing resources and making a breakthrough" was implemented, with safflower lang as the leading wolf, groom wine as the second, Ruyilang or Fulang as the second, forming a start-up market. After the market was launched, the circulating products were put into circulation. This powerful and effective brand management strategy has completed the brand integration and formed a brand framework with clear hierarchy and perfect layout. Under the guidance of the brand strategy of "Brilliant China Lang", after careful planning, all products are updated and beautifully packaged. The product structure is clear and clear, forming a good combination of sauce, thick and fragrant products. Maotai-flavor products include fine Langjiu, 10 Chen Honghua Langjiu, 15 Chen Honghua Langjiu, 12 Chen Qinghua Langjiu, 20 years Chen Qinghua Langjiu, 30 years Hongyun Langjiu and 50 years Qingyun Langjiu. Luzhou-flavor products include Tianbaodong Tibetan wine, Shuangxilang wine, Fulang, Ruyi lang, Jiabin lang, VIP lang, mellow lang wine and series wine. Fragrant products include 12, 9 and 3 years old groom's wine. In 2007, the leading group with Chairman Wang Junlin as the core put forward the grand goal of the development of Langjiu "35 1 Project". At present, the strategic product-Honghua Langjiu, a model of Maotai flavor, has greatly enhanced the century-old brand of Langjiu; As a fragrant product leading the new standard of liquor, the thick-headed sauce tail of groom's wine is sought after by more and more consumers. Luzhou-flavor products such as Fulang, Ruyilang and Tianbaodong are favored by consumers. In 2009, Langjiu was named Spring Festival Evening, and safflower lang became famous in one fell swoop. In Wenchuan earthquake, Langjiu donated 210.3 million, with a total amount of more than 50 million. As a private enterprise, Langjiu's sense of social responsibility is obvious to all. In 2008, Langjiu formed a strategic partnership with the military program center of CCTV, shouting "Strengthen our national defense? The heroic slogan of "China Lang". Located in the southwest corner, Langjiu, whose development scale has been restricted by many factors such as traffic, has developed rapidly in recent years. In 2008, sales exceeded 2 billion, and it is expected to reach 3 billion in 2009. Langjiu proposed that in 20 15 years, the sales should strive to reach 10 billion. The extraordinary development of Langjiu is called "Langjiu Phenomenon" by the industry, which brings many inspirations to the liquor industry. In 2009, Langjiu ranked 75th in China 500 most valuable brands and 3rd in China liquor industry with a brand value of 8.779 billion yuan.
Sichuan Langjiu is a rising star in China Famous Wine Garden. Langjiu was rated as Sichuan famous wine on 1963, and was honored as the old eight famous wines in the same year. 1979 was rated as national quality wine at the third national wine tasting; 1984 In the 4th National Famous Wine Appraisal, Langjiu was famous all over the country for its unique flavor and taste of "strong sauce flavor, mellow and clean, elegant and delicate, sweet and long", and won the national famous wine laurel and gold medal for the first time. 1985 participated in the Asia-Pacific Expo. During the period of 1999, the State Quality Supervision Bureau and the Standard Sample Committee took 39 kinds of Maotai-flavor Langjiu as the national standard sample wines of People's Republic of China (PRC) Maotai-flavor low-alcohol liquor. In 2007, the research and application of Honghualang wine production technology won the first prize of Sichuan Science and Technology Progress Award. On June 30th, 2008, 65438+February 30th, 2008, Sichuan Langjiu Group Co., Ltd. won the award of "China's Most Competitive Brand List" in the "2008 World Brand Value Laboratory Annual Award" organized by the world's authoritative brand value research institutions, and won wide acclaim from consumers.
There is a touching legend about the origin and fame of Langjiu. According to legend, in ancient times, on the Chishui River at the junction of Sichuan and Guizhou, there was a clever and capable young man, Li Erlang, who fell in love with a beautiful and dexterous girl, Hong Jie. Sister Hong lost her parents when she was a child and grew up beside her uncle's parents. My uncle is a greedy man. Seeing that Li Erlang was alone, his family was poor and he made a living by helping the Lord's family shepherd sheep. He doesn't agree that Hong Jie will marry Li Erlang, but it's not convenient to interfere and refuse. So he came up with a clever plan: "Whoever wants to marry a red girl must take out a hundred jars of wine as an engagement gift." Li Erlang knew that he was making things difficult for himself, but because he was impatient, he privately said to Chi Mei, "As long as you really love me, just wait patiently. I must recruit a hundred jars of wine to pick you up! " From then on, Li Erlang put down his shepherd's whip and dug around Chishui River day and night in search of spring water. He broke 99 shovels, 99 hoes, 99 sticks and 99 shoulder poles ... With sincere intentions and efforts, he finally touched the three princes of the Dragon King and let the clear and transparent spring water emerge on the rock beach. Li Erlang uses this spring water to make wine, and the wine is not strong. One day, in order to further test Li Erlang, the third prince of the Dragon King turned into an old and frail man and came to Li Erlang's restaurant to ask Li for wine to keep out the cold. Li Erlang said brightly: "I make wine to marry my red sister." Since the old man wants to drink, as long as it is not too much, he can drink enough. " Seeing that he was kind-hearted and loyal to Sister Hong, the old man took a look at his clothes and spat his wine at the fountain. Li Erlang quickly helped the old man back to the house to rest. The old man seemed drunk and said, "Your spring water is like Jiuquan. Dig deeper and the wine will be more beautiful. " "Jiro listened to the old man and came to the spring with a hoe. He dug several hoes and only smelled the smell of spring. Jiro was overjoyed and immediately went back to ask the old man why he had disappeared. From then on, Li Erlang used this sweet wine to brew nectar wine from the water of Jiuquan, sent it to her uncle's house, and took her back, so everything was fine. After they got married, Sister Hong helped her husband Li Erlang to make wine carefully, making it famous all over the world. Later, in memory of Li Erlang, people named the place where he dug springs to make wine as Erlang Beach. Name it Jiuquan Langquan; The wine he brewed is called Langjiu. Legend goes back to legend, and now there are traces of Langjiu on the other side of Guizhou. Beautiful myths and legends add luster to famous wines and attract Chinese and foreign drinkers. But what makes Langjiu famous, people still have to find out its source! Langquan water is used as nectar, and Tianbao Cave hides wine as incense. This is where Langjiu is famous. Langquan is at the foot of the misty Puyun Mountain. The spring winds through the mountains for dozens of miles and spews into a spring in front of Gulinlang Winery. The spring water is cool, sweet and pure, and contains many trace minerals. Tianbao Cave is a natural cave on Puyun Mountain, with two floors and a total area of more than 8,000 square meters. The annual temperature in the cave is 18. C —— 22. C. The temperature difference in the cave is very small. Storing wine in this natural wine warehouse can promote the wine body to be soft, mellow and mature, so that the sauce flavor, burnt flavor, ester flavor and mellow flavor of the wine are coordinated, the wine liquid is soft and the flavor is increased. Langjiu must be stored in the cave for more than 3 years before blending, so it has high quality and mellow taste.