Amazon logistics knowledge (what is Amazon's logistics model) 1. What is Amazon's logistics model?
Amazon adopts the logistics mode of direct mail to China.
201410/October 29th, Amazon China announced that it would start direct mail service to China from six overseas websites from now on, and consumers could enjoy more than 80 million international goods from Amazon USA, Germany, Spain, France, Britain and Italy. Before "11.11",Amazon China's "overseas purchase" service will also start trial operation, and the "Haitao" offensive will be launched in an all-round way, and the international brand strategy will be launched.
Amazon overseas direct mail can help consumers go through customs formalities quickly and provide three optional delivery services (standard, accelerated and express). However, Amazon USA site greatly reduced the international freight rate of direct mail to China and shortened the delivery time of direct mail. The average delivery time is shortened to 9- 15 days, and it can be delivered to consumers within three working days at the earliest.
Extended data:
Amazon China storage:
Amazon China has one of the largest and most advanced operating networks in the industry. At present, it has 15 operation centers located in Beijing (2), Suzhou (2), Guangzhou (2), Chengdu (2), Wuhan, Shenyang, Xi' an, Xiamen, Shanghai, Tianjin, Harbin and Nanning, with a total operating area of over 700,000 square meters. Mainly responsible for factory receiving, warehousing, inventory management, order delivery, transfer delivery, customer return, factory return, product quality and safety, etc. At the same time, Amazon China also has its own distribution team and customer service center to provide consumers with convenient distribution and after-sales service.
Through the unremitting efforts of Amazon China and the strong support of consumers, Amazon China has maintained rapid growth every year, and the number of users has also increased significantly. In the future development, Amazon China will further enrich product categories, strengthen the user experience, and strive to become the first choice online mall for consumers in China with the richest choices, the most competitive prices and the best customer experience.
References:
Baidu Encyclopedia-Amazon
2. What are the characteristics of Amazon logistics?
Amazon's logistics model is
1. Outsourcing is adopted in the choice of distribution mode.
In e-commerce, Amazon entrusts domestic distribution business to the US Postal Service and UPS, and entrusts international logistics to international shipping companies and other professional logistics companies, and concentrates on developing its main and core businesses. This can reduce investment, reduce business risks, make full use of the advantages of professional logistics companies and save logistics costs.
2. Keep inventory at the lowest level and implement zero inventory operation.
Amazon has achieved effective inventory control by establishing good cooperative relations with suppliers. Amazon has few books in stock, and the most popular bestseller is only 200 books in stock. Under normal circumstances, Amazon will only buy goods from publishers after customers have placed book orders. Book buyers pay Amazon with credit cards, while Amazon pays publishers 46 days after books are sold, which makes its capital turnover much smoother than that of traditional bookstores. Due to the low inventory, Amazon's inventory turnover rate is very fast, starting from 200 1.
3. Reduce the return rate.
Although Amazon operates a wide range of goods, it maintains a low return rate because of its proper selection, reasonable price, good quality and delivery service to meet customer demand. The extremely low return rate not only reduces the return cost of enterprises, but also maintains a high level of customer service and obtains a good business reputation.
4. Provide convenience for the post office to deliver goods and reduce the delivery cost.
In distribution, Amazon uses the so-called "mail note" to reduce distribution costs. The so-called "postal note" is to use your own truck or an independent carrier to send the whole truck of ordered goods from Amazon's warehouse to the warehouse of the local post office, and then the post office will deliver them to customers. This can avoid the post office's procedures and steps for handling goods, provide convenience for the post office to deliver goods, and save money for itself. According to the estimation of a courier company cooperating with Amazon, the money saved by this "post-note" method is equivalent to 5%- 17% of the ordinary price of first-class mail, which is very impressive.
5. Establish different distribution centers according to different commodity categories to improve the efficiency of distribution centers.
Amazon's distribution center is set up according to the category of goods, and different goods are distributed by different distribution centers. This will help to improve the professional operation degree of distribution center, simplify and standardize the operation organization, not only improve the efficiency of distribution center, but also reduce the management and operation cost of distribution center.
6. Use "combined packaging" technology to expand the transportation batch.
When customers confirm the order on Amazon's website, they can immediately see whether the goods ordered by Amazon's sales system are available, as well as the selected delivery method, estimated delivery date and delivery date. As mentioned earlier, Amazon has established different distribution centers according to the category of goods, which are sent from different distribution centers located in different locations in the United States. Because Amazon's distribution center only keeps a small amount of inventory, Amazon needs to check the inventory of the distribution center after receiving the customer's order. If the distribution center is out of stock, it will order from the supplier. Therefore, some goods on the same order can be delivered immediately, while others need to wait. In order to save customers' waiting time, Amazon advises customers not to put the goods to be waited and the goods in stock in the same order when placing an order. In this way, when delivering goods, the carrier can package the goods of different customers and the same category, and the distribution center also has the goods in stock on the same truck, thus shortening the waiting time after customers place orders, expanding the transportation batch, improving the transportation efficiency and reducing the transportation cost.
3. What are Amazon's top ten logistics technologies and their characteristics?
1, the robot operation of Amazon intelligent robot Kiva technology subverts the traditional operation mode of "people looking for goods, people looking for goods" in e-commerce logistics centers, and mobilizes robots through operation schemes to realize the mode of "goods looking for people, goods looking for people". The whole logistics center reservoir area is unattended, and each warehouse position is automatically sorted to the working position by Kiva robot.
2, drone delivery customers place orders online, if the weight is less than 5 kg, you can choose drone delivery and deliver the courier to your home within 30 minutes. The whole process is unmanned, and the drone automatically picks up the parts at the end of the logistics center assembly line and flies directly to the customer.
3. Big data applications in orders and customer service The complete end-to-end services of e-commerce can be divided into five categories, namely browsing, shopping, warehouse allocation, distribution and customer service. 1) User browsing: Amazon has a set of technologies based on big data analysis to help accurately analyze customer needs.
The specific way is that the background system will record the browsing history of customers, and then put the inventory that customers are interested in into the nearest operation center in the background to facilitate customers to place orders. 2) Convenient shopping order: This aspect can help customers to place orders quickly no matter where they are, and they can also quickly understand their favorite products.
3) Warehouse operation: The warehouse receipt driven by big data is very efficient. In China Amazon Operation Center, the whole order can be processed within 30 minutes at the earliest, that is, the order can be processed within 30 minutes after placing an order. From order processing, quick picking, quick packaging and sorting, everything is driven by big data, and the whole process is visualized. Because Amazon's back-office system is very powerful in analysis, it can quickly decompose and process orders.
4) Distribution: Accurate distribution is definitely a technical activity for the current e-commerce logistics. Logistics speed of e-commerce logistics is not a skill. The truly high-tech e-commerce logistics service is accurate logistics distribution. Amazon's logistics system will scientifically load according to the specific demand time of customers, adjust the distribution plan, and achieve accurate distribution within the user-defined time range. Amazon can also deliver goods in advance according to the forecast of big data, thus achieving absolute competitiveness with offline retail PK. 5)CRM customer service: Amazon customer service driven by big data. It is reported that Amazon China provides 24x7 uninterrupted customer service, and has created a technical system for identifying and predicting customer needs for the first time, and customized and pushed different self-service tools to users according to their browsing records, order information and incoming calls. Big data can ensure that customers can contact the corresponding customer service team by phone anytime and anywhere.
4. Intelligent warehousing management technology 1) In warehousing, Amazon has adopted a unique purchasing and warehousing monitoring strategy. Based on its past experience and the collection of all historical data, it knows what kind of products are easy to go bad and where, and then prepackages them for him. These are all value-added services provided in the receiving link.
2) Commodity measurement: Amazon's Cubi scanner will measure the length, width, height and volume of small and medium-sized commodities newly put into storage, and optimize the storage according to these commodity information. For example, shoes and clothing, department stores, new explosions and so on. , can be directly sent to the warehouse through Cubi measurement.
This provides great convenience for suppliers. Customers don't need to measure new products themselves, which can greatly improve the rising speed of his new products; At the same time, with this scale, Amazon database can store these data and share them nationwide, so that other warehouses can directly use these background data, and then put these data into suitable commodities to collect information, which is conducive to subsequent optimization, design and regional planning.
5. Intelligent picking and intelligent algorithm driven by big data 1) Intelligent algorithm drives logistics operation to ensure the optimal path: in Amazon's operation center, you are basically in any region and any channel at any time. You don't see many people getting together. Why? Because Amazon has a set of data algorithms in the background, it will randomly optimize its picking path for everyone. The airport pick-up staff will go straight and never look back.
The system will recommend where the next item to be picked is and never go back. Moreover, after all the picking is completed, the path is the least. Through this intelligent calculation and intelligent recommendation, the picking path under the traditional operation mode can be reduced by at least 60%.
How to achieve it: when picking goods, the system will use a scanning gun to tell employees which cargo space to go to for inspection next, so that the routes are the least and the efficiency is the highest. 2) The operation mode of the stacks is complicated: the stacks adopt intensive monitoring, which will try to limit those similar products to the same storage space.
Books are interspersed, and books in batches are bought in large quantities because of the large demand. So in this way, through the analysis of the data, Amazon found that such interspersed placement can ensure that the picking tasks of each employee are relatively average.
3) Operation strategy of best-selling products: for example, milk powder, some are placed on shelves, and some are placed at auction. Like these, it will be near the delivery area. According to the big data in the background, Amazon knows that its demand is relatively high, so it will enter in batches when it comes in, and then put it near the delivery area, which can reduce the walking distance of employees.
6. Random storage1) Operation principle of Random storage: Random storage is an important technology of Amazon's operation, but it should be noted that Amazon's random storage is not random storage, but has certain principles, especially for best-selling goods and non-best-selling goods, the principle of first-in first-out should be considered, and random storage also has an important relationship with the best path. 2) Random storage and system management: The core of Amazon random storage is the system Bin, which maximizes the binding relationship between goods, locations and quantities.
Receiving goods: the order is regarded as one location, the van is another location, and receiving goods means moving the location; Shelf: Bin binds the cargo space and goods, and stores them at will; Inventory: synchronized with Bin, which does not affect the operation; Picking: Bin generates batches, specifies locations and gives job paths; Delivery: Orders generate packages. 3) Characteristics of random storage operation: Amazon's operation center has two characteristics. The first feature is random storage, which realizes the best storage mode.
It seems messy, but in fact it is chaotic and orderly. In fact, this chaos is not really chaos, chaos.
4. What are the characteristics and advantages of Amazon Logistics?
Features and advantages of Amazon FBA;
1. Save management costs
2. Increase sales speed
3. Buyers can push these products directly to Amazon (saving many links).
4. Sellers can add their own logos to the descriptions of non-media products in the list.
5. How to transport the goods to Amazon warehouse?
Generally speaking, it is very suitable for sellers with small products and high profits. The advantages of other products are not obvious. Generally, American warehousing is more affordable than this. Outsourcing sellers' daily chores is not Amazon's only advantage. FBA has brought huge sales and rich returns to many sellers.
5. What does the European fba mean?
FBA is Amazon's own logistics warehouse, which contains a lot of knowledge about international logistics. Direct Baidu has the following excerpts: international express delivery: express delivery is generally on-site service, and so is international express delivery.
However, international express delivery is much more complicated than domestic express delivery because of the huge difference between its reach and domestic express delivery. First of all, the packaging of goods, because international express delivery takes a long time and space, so the internal and external packaging should be firm, and it should be able to withstand long distances and multi-person handling. Many guests don't seem to care much about this.
In particular, some fragile products should be packed in wooden cases if necessary-but only processed ones should be used. Secondly, it is about the commodity itself. Special commodities (such as imitation brand names and batteries) cannot be exported normally-of course, they can be exported through different channels and at different prices.
Guests should make commercial invoices and packing lists before delivery, or they can make two documents on a piece of paper, but the contents must be detailed. The declared value must be accurate, as close as possible to the actual value of the goods (some guests will fill it in according to the meaning of the recipient, in order to avoid tax). Guests often ask the freight company what the foreign freight rate is. In fact, this question is difficult to answer, and the freight company doesn't know it at all.
Because each country's tariff policy is different, the same product and quantity will produce different tariffs in different countries. The freight rate is more or less beyond the control of the freight company.
Therefore, the tariff generated by goods abroad should not be attributed to the freight company. Sometimes, when the goods arrive at the local customs, the consignee will be asked to assist in customs clearance-this is normal.
Finally, there is the issue of delivery of goods. When the goods are large, they are sometimes delivered several times (we often meet DHL and UPS), which is irrelevant. If the delivery area is remote, the time will be slightly extended 1-2 working days. In addition, a remote surcharge of at least 150 yuan/ticket or 3. 1 yuan/kg is required, which is generally paid by the sender.
Of course, whether it is remote or not can be confirmed clearly before delivery, but TNT and EMS are not remote, remember this. FedEx-FedEx in the United States gives the impression that it is expensive as a whole, but the service is also loud.
For bulk goods in Southeast Asia above 2 1KG (for example, it is impossible for other companies to reach 27.7/KG in Thailand above 2 1-2 days), FedEx has great advantages and the aging time is quite fast. 1. Requirements for goods: (width+height) *2+ greater than or equal to 330CM. If the goods are less than 68KG, the charge will be calculated as 68KG, and the 2 yuan /KG handling fee will be added, and the maximum length of one side will not exceed 270cm.
2. If one ticket weighs 68KG, other goods with less than 68KG will be charged as 68KG. Namely: 68* pieces = billing weight.
UPS-United Parcel Service (UPS) gives people a moderate impression in all aspects-neither bad nor bad, neither slow nor fast, nor expensive or preferential. However, the price of UPS to Western Europe is more favorable than others. Requirements for goods: the maximum length of a single piece of goods shall not exceed 68KG, and the maximum length shall not exceed 270cm, (width+height) *2+ length.
TNT-Holland World Express, the overall feeling is not satisfactory, and we have gone less. According to the guest feedback of our guests-the service of the delivery staff is not good, of course, there are also good feedback.
TNT's requirements for goods: the maximum size of a single piece100cm * 60cm * 70cm EMS-national postal service. Few people choose EMS, and the timeliness is slow, and the service even lags behind. But it is a good choice to take EMS for general special goods (such as imitations and batteries) with strong customs clearance ability-after all, it is the boss of EMS. Requirements of EMS for goods: one ticket can only carry one piece of goods, and it shall not exceed 30KG, with every 0.5KG as a calculation unit (which has always been calculated in this way).
Remember, EMS does not need to measure volume and weight (as the saying goes, "bubble goods"). International express weight: the weight is in kilograms. Generally, the charging unit is 0.5KG for those below 2 1KG, and there are two parts: the first weight and the second weight-those below 0.5KG are calculated as 0.5KG (for example, 1.3KG is calculated as 1.5KG), and 2 1kg is calculated as a whole kg.
However, if the bulk weight of the goods is greater than the actual gross weight, the expenses shall be calculated according to the bulk weight. Volume weight calculation method: (length * width * height) cm/6000=? KG, pay attention. When measuring the size, measure the longest place on each side, which is calculated by rounding.
For example, the standard size of the box is 22.5*50.8*33. 1, and the goods should be calculated according to 23*5 1*34. Cost calculation of international express delivery: the cost can be divided into fuel-containing and fuel-free, which is quite different.
For example, the published price of UPS7 1KG to Western European countries is 77/KG, and the fuel surcharge is17.5% (March). After adding fuel, the price is 77 *1.175 = 90.48/kg. Do you think there is a big difference? ! So when you make an inquiry, you should ask whether prawns contain fuel. Other international express delivery is similar.
International air transport: Generally speaking, international air transport only goes to the local national airport, and the guests themselves clear the customs and pick up the goods. There is also air freight plus delivery-it is not necessarily cost-effective to take a small amount of air freight plus delivery.
Freight forwarders in Shenzhen usually go to Hong Kong and Shenzhen. It's easy to go to Hong Kong, but it's more troublesome to go to Shenzhen. The cost structure is: freight+customs declaration fee 250+ bill of lading fee 50+ entrance fee 40+ commodity inspection fee depending on the product (some products need commodity inspection). It's much easier to go to Hong Kong. Just a freight charge will do.
The weight calculation of air freight is the same as that of express delivery. The minimum weight of air transportation is 45KG-a small cargo operation fee of 150-200 is required, and part of it will be received after 100KG.