1 The development speed and scale of short video industry. As a new media form, short video has risen rapidly in recent years, attracting a large number of users and creators. The video industry has also become a fierce and ever-changing field, and short videos have had a huge impact on long videos.

As a long video platform, Bi Li did not insert a large number of advertisements in the title like an oil pipe, resulting in a decrease in platform revenue. It is reported that the creative incentive rules of UP owners have been changed many times, resulting in a large number of UP owners' income decline, and even some UP owners claim that their income has decreased by as much as 90%. Some UP owners said that their teams were losing money and could not support themselves and their employees.

2. The platform is poorly managed. Both the platform and the creators hope to benefit from the video, but there may be some contradictions and conflicts between them. In order to increase revenue and influence, the platform may impose some restrictions and pressures on creators. Some UP owners complain that the platform has no broker support, no business integrity, encourages vicious competition, does things without considering the consequences, has a big shelf, and leaders can't find it. They think that the platform does not give them enough respect and protection.

3 the creator's own situation and choice. As the main body of the video, the creator's situation and choice will also affect whether they continue to update. The creator may be influenced by physical, psychological, family or other factors and decide to suspend or give up the update. Creators may also choose to change fields or platforms according to their interests, values or career plans.

The exhaustion of creativity is also a big reason. Creative content industry is easy to repeat boring. Even if some up scales up, it's hard to say that the content has improved qualitatively, and it's getting harder and harder to keep sucking powder.

The income difficulties of the media industry can be analyzed from the following data:

1 Market size of self-media marketing. According to the information from online search, the scale of media marketing market has increased from 2065438+29.6 billion yuan in 2005 to 2065438+159.3 billion yuan in 2009, with a compound annual growth rate of 57.9%, and it is expected to reach 258 billion yuan by 20021year. This shows that the media industry has great market potential, but it also means fierce competition. In order to gain more benefits, media practitioners need to improve their content quality and influence.

2 Number of employees from the media. According to the information searched on the Internet, since 20 14, the number of self-media practitioners has increased rapidly, exceeding 2 million in 20 15, and increasing every year, reaching 30 10000 in 20 19 and 2002/kloc. This shows that the threshold of self-media industry is relatively low, and everyone can create content through various platforms on the Internet, establish self-media and build personal brands. However, this has also led to the homogenization and saturation of the media industry. If media practitioners want to stand out, they need to find their own characteristics and advantages.

3 the source and distribution of media income. Judging from the information searched on the Internet, at present, the income composition of domestic self-media practitioners mainly includes traffic sharing, advertising, manuscript fees, e-commerce, other business cooperation and value-added. However, not all self-media practitioners can get stable and rich income. According to a survey, nearly 40% of the media practitioners interviewed said that their monthly income was below 1 10,000 yuan, while less than 1 0% said that their monthly income was above110,000 yuan. This shows that the income distribution of the media industry is very uneven, and only a few media practitioners with heads or waists can get higher income, while most media practitioners still face income difficulties.

So, can stopping work really force the platform to make changes?

1 If a large number of creators participate in the tide stop, and their fans and influence are also great, then their actions may cause certain losses and pressure on the platform, forcing the platform to pay attention to their demands and suggestions. If the tide stop is only an individual or small-scale phenomenon, and their fans and influence are not strong enough, then their behavior may not have much impact on the platform, and the platform may ignore or replace them.

If the platform really cares and respects the creators and is willing to listen and communicate their problems and needs, then they may take some measures to improve the income and environment of the creators and promote the cooperation and development between the two sides. If the platform is only interest-oriented and doesn't care about the feelings and opinions of the creators, then they may take some tough or perfunctory measures to deal with the protests of the creators, and even aggravate the contradictions and conflicts between the two sides.

Unity and persistence of creators. If the creators can unite and stick to their own positions and goals, then they may form a powerful force and have a certain impact and change on the platform. If there are differences or vacillations among creators, and they can't express their demands and requirements continuously or effectively, then they may be ignored or suppressed by the platform, and it is difficult to achieve their goals.

In short, the content industry is always facing risks and challenges. Who can live to the end and finally fight for real strength.