The experience of Zhang Yi, CEO of Yanhuang Emerging Company, can fit the adjectives of many successful women: graduation from prestigious schools, Wall Street background, self-employment and so on. Her story has been reported many times, which is typical of successful women in IT industry in China.

Large bay windows facing the street, snow-white walls, wool carpets and some dried flowers are scattered in the room, which can easily be considered as someone's newly renovated home. This is the office of Zhang Yi, the emerging CEO of Yanhuang. Yanhuang emerging company, founded by Zhang Yi, has been quite large at present. It operates home networks in 800BUY.com and China, and its business includes e-government, e-commerce, wireless value-added services, online games and communication industry solutions. Zhang Yi is not as famous as Ding Lei and Rebecca in this small circle of the Internet, but people will definitely think of her when they talk about this "beauty CEO" in the Internet industry.

After reading Zhang Yi's resume, others thought it was too smooth sailing. She was admitted to the Department of Computer Science in Tsinghua University, went to study in the United States, worked for Morgan Stanley on Wall Street, and successfully founded the Chinese New Star.

prepare

"Opportunities are actually fair to everyone, depending on whether you can seize them when they come." Zhang Yi thinks he is very lucky, because he is prepared and has a farther vision than others. Before going abroad, she wants to study technology and business experience in the United States and then return to China. In order to adapt to different living and working environments at home and abroad, from 65438 to 0998, Zhang Yi came to China and started a business in China. After a year of adjustment, Zhang Yi came back from 1999 and founded Yanhuang Xinxing Network Technology Company. She joined the Internet in the spring, met with winter and ushered in a new round of recovery. She hasn't disappeared, and her mood seems to be getting better and better recently. "There are many people who look better than me, and many things seem difficult to accomplish, but you don't know if you can do it unless you try", although this is sometimes regarded as an adventure by others. Zhang Yi said that she "didn't take risks until she had a great grasp. The more difficult things, the more interested she was." Now she likes playing games in her spare time, but her favorite game is something she has never been able to get through.

Before going abroad, Zhang Yi worked in a company that represented IBM mainframes. On one occasion, Chen Yuan, then vice president of the People's Bank of China, visited the company. Zhang Yi found an opportunity to ask him a question, "What should I do to study abroad?" Chen Yuan told her that it was best to go to the financial industry and big investment banks, and Zhang Yi took this as his goal. From 65438 to 0992, 23-year-old Zhang Yi studied in the United States. At that time, she set herself the goal of entering Wall Street within five years. A year later, she successfully obtained a master's degree, 1997, and an MBA degree from the University of Chicago. 1994, Zhang Yi appeared on Wall Street. In America, she met Morgan, an entrepreneur who invented self-adhesive tape. The 80-year-old gentleman said that the success of starting a business must abide by several rules, such as "If you want to be rich, you must start a business and firmly grasp the shares of the company, but you must work in a big company for more than two years before you can start a business, so that you can understand the overall operation of the enterprise. Don't be limited by regional culture when starting a business, and don't always think about change. Entrepreneurship should be continuously explored and deepened. " Zhang Yi has been following these principles for the next ten years. When Zhang Yi went to Morgan Stanley, she took the initiative to ask the managing director who had worked for more than 20 years how to be a good investment banker. They said: "to reach the highest level, you must have contact with important people." If you don't pay attention to this when you work in the middle, you still don't understand it at the top, and you can hardly do it at the top. " As a result, Zhang Yi consciously contacted state legislators and mayors in the United States. Zhang yi said it's a pity that since

I didn't find a mentor when I returned to China to start a business, so this process is very difficult.

start a business

1999 Zhang Yi resigned as a senior investment consultant of Morgan Stanley and founded Yanhuang Nova with accumulated hundreds of thousands of dollars. "The difference between me and Zhongguancun (00093 1 market, stock bar) self-made entrepreneurs is that it takes a long time for them to complete the original accumulation, and they often enter other industries to invest at the age of 40; Through my investment experience and experience in Wall Street over the years, the original accumulation is in place, mainly a financing process. " The seemingly big topic of financing was actually tried by Zhang Yi before he went abroad. "When I applied to study in the United States, I borrowed $65,438+0,000 from others. From then on, I began to realize that you have to find a way to borrow money yourself, provided that you have the ability to make it appreciate. "

Zhang Yi, an investment analyst, has a strong sensitivity to the weather vane of the capital market and is familiar with mergers and acquisitions. In September of 20001year, Netease suffered suspension of trading due to false financial statements, and its share price plummeted. At this time, Zhang Yi and Yan Huang Xinxing, who are not well-known, stood up and said that they would buy Netease, and they have hired professional consulting organizations. Therefore, Zhang Yi and her rising star appeared in the Wall Street Journal. It should be said that through the unsuccessful acquisition of Netease, the reputation of Zhang Yi and Yanhuang Xinxing has been greatly improved.

The merger failed, and Zhang Yi and her new star deliberately avoided all kinds of outcrop opportunities. Zhang Yi has repeatedly stressed that we should not regard Yanhuang nova as a network enterprise. Zhang Yi has appeared in Beijing Hongqiao market several times to find new products for 800 BU Y. She thinks that Yanhuang nova should get rid of the characteristics of network virtualization while using high technology, which is in line with the traditional management model. When doing e-commerce, Yanhuang Xinxing not only makes full use of its nearly 4 million online users and nationwide access, but also opens counters in many shopping malls in Beijing and sets up its own stores and representative offices in Beijing, Shanghai and Guangzhou. In order to organically combine with traditional trade, Yanhuang Xinxing has set up special sales and service teams for different types of large customers, which not only successfully extended downstream, but also fundamentally improved the quality and efficiency of providing personalized services to customers. In the second quarter of 2002, Yanhuang's emerging subsidiary, Babaibai, made a comprehensive profit in online commerce, and by the second quarter of this year, its monthly sales were stable at around 20 million yuan.

investment

Zhang Yi said: "I especially like watching new projects and counting them while watching them. A new project tells me how big the market potential is, how fast the growth rate is, how advanced the technology is and how much investment is needed. At this time, I will calculate several figures, such as the average investment of a user, the profit generated by each user every year, how many years the investment can come back, and the return on investment. After calculation, many projects will be eliminated. The project I am investing in now has several characteristics: the investment project must be related to the existing three development directions. Basically, the cash flow is positive in three months. In the first year, it will generate sales of tens of millions of RMB, and the business can be expanded to hundreds of millions of RMB in a few years. "

So online games have recently become her investment project. Online games are considered as the pillar industry of the Internet after short messages. Zhang Yi said: "Happiness itself is a kind of value, which is also the value of graphite technology, a new company under Yanhuang Xinxing, which focuses on online games. Our goal and slogan is to serve a new generation of happy life. " At present, the online game industry has a large profit margin, which is also the reason why many competitors keep pouring in. Zhang Yi also made a big push into online games. She believes that the final competition of online games will be operation management. If you want to succeed in online games, you must have strong comprehensive strength. "Comprehensive strength includes not only capital, but also industrial ecological chain construction, market operation, and cooperation ability between operators and downstream distributors. However, there are few domestic enterprises that can do these at the same time. Games are a special industry and emotional consumption, which requires us to pay more attention to and grasp the psychology of customers, so management is also a very key factor. " Zhang Yi invited Qian Zhonghua and others who are experienced in the online game industry to join.

For a female CEO, Zhang Yi faces many problems in her work. Sometimes going out to negotiate with customers will be considered as an assistant or secretary of a male subordinate. "There are too many such situations. I hope that everyone will treat women equally at work. " Zhang Yi thinks that the biggest problem that bothers her is that the "emotionalization" that women often have is sometimes very strong for her. When China Telecom was split up, Yanhuang's emerging "Home Internet Project" was greatly impacted. She lost her temper every day during that time. But the problem was finally solved, mainly by grasping the most important contradiction in solving the problem. "When I am upset, I will choose to go shopping, which will not only ease my mood, but also find new products of 800bu y." This is a person who can't live without work.