Hong Kong billionaire Henry Fok achieved success with the guiding ideology of "no pains". At the beginning, Henry fok set foot in ocean transportation. At that time, a trip to the Middle East could earn 500 thousand dollars, while "cold flight" could only earn 200 thousand dollars, and the transportation of goods was difficult. Henry Fok is an entrepreneur with a strategic vision. He never let go of high-profit business, but also actively engaged in low-profit business, with the aim of establishing an image and consolidating the user base. He persisted in this meager "cold air" for five years and did not change his original intention. Soon, the Middle East war broke out, and the "hot flight" running in the Middle East became a "cold flight", and the "cold flight" became a "hot flight". It is conceivable that Henry Fok earned many dollars with this ship. In the early 1970s, Henry Fok set his eyes on dredging, which was not only low in profit, but also narrow in market, and many people dismissed it. But Henry fok saw the prosperity of the real estate market, which will inevitably lead to the prosperity of the real estate industry, and the low-profit dredging industry will definitely heat up. He spent money to buy a large piece of high-quality sand and worked hard. The development of the situation confirmed Fok Ying-tung's foresight, sand digging became a hot topic, and the profit of sand also increased exponentially. Needless to say, Henry fok has achieved success again.
Whether it is successful or not, the amount of capital can not completely determine the outcome of both sides of the competition. The key is how to make good use of the only funds. Those who rely on abundant capital, make great achievements, and wait for customers to come to the door without much skill. What is difficult is those who are good at turning small money into big money and small capital into big capital. This is the real kung fu, and such an operator is the real hero!
For a person, starting a business should be based on the principle of getting something for nothing, and start small and down-to-earth; As far as an enterprise is concerned, it is tireless. Small profits but quick turnover is just a strategy, and the ultimate goal is to win high profits and occupy the market. There are many small enterprises in Jiangsu, Zhejiang, Wenzhou and other places, specializing in the production of all kinds of clothing buttons. Their output is large, accounting for more than half of the country, and their profits are very low, which is likely to be ignored by ordinary people. But they are not unmoved. They rely on excellent product quality to expand sales and make considerable profits.
Small products, big market, in business decision-making, we must not be greedy for the big and abandon the small, big business, small business; Businesses that make money should be done, and businesses that don't make money should also be done. Don't do it because it's small, don't do it because it's small, as long as the products are marketable, you don't have to worry about no profit.
Don't do small things for profit. As long as you concentrate on business development, small areas can also achieve great things. There are countless examples of winning big markets with small commodities. Brazil's Sao Paulo newspaper once published an article entitled "The Magic American Market", which was quite enlightening. The article talks about this. The grocery market in the United States has a large capacity and great potential, but Brazil rarely develops and utilizes it. For example, folding fans and sunflower fans, Hongkong and Taiwan Province Province alone exported products worth more than 500 million dollars to the United States. Another example is a pencil sharpener. Hong Kong's exports to the United States alone exceeded $4 million. Another example is toys. 1984, Hong Kong exported dolls, toys and clothing to the United States, reaching 20 million US dollars. At first, these products were considered as insignificant commodities, but now they mean a market of billions of dollars.
You should remember that businesses that others think are unprofitable and unimportant may be the most profitable.
In Kyoto, Japan, there was a young chairman named Sansi Nagasawa, who worked hard on the cover cartons of books that were not seen by people and made huge profits.
Chang Ze worked in a factory after graduating from high school and resigned a year later. At this time, all he had was the technology of making cartons, and he knew nothing else, so he had to seek development in this way and first opened a small carton shop in Kyoto.
Although there is a large demand for cartons for packaging candy cakes, fruits, fabrics, clothes, etc. There are many such cartons. Like other industries, large-scale carton enterprises with a long history can monopolize the market. He just started a business, and it's really harder to get into the business than to ascend to heaven. Although there are occasional orders, they are all made by biting their teeth and there is no profit.
In this barely maintained situation, a small publishing house ordered a book cover carton of 20 thousand yen from him. This small deal finally gave him a way out.
Chang Ze took this opportunity to investigate the market of book cover boxes everywhere. As soon as he went to the carton shop, the bosses said in unison, "that kind of thing belongs to the business scope of book binding machines!" "
When they met the bookbinding machine, they said coldly, "The cover of the book is made of cardboard boxes. We never make this gadget!" " "In this way, this bookcase seems to be forgotten or ignored. There were not many publishing houses that published luxury hardcover books at that time. No wonder nobody takes it seriously.
Changze thinks that since my carton factory and binding machine factory are dismissive and no one wants to do it, you should start first, and there is much to be done without strong competition. That's how I got into the business.
With the increase of fashionable and luxurious hardcover books, a few years later, he easily took the top spot in the Japanese book cover box industry.
Friend! Please don't compete for seemingly profitable business. On the surface, the most profitable business is often the least profitable. Others think that unprofitable and insignificant businesses may have huge profits. No matter what industry, as long as you work hard, you will succeed one day.
Laozi once said: "The holding of the wood begins with the end; The platform of dry layer starts from soil; A journey of a thousand miles begins with a single step. "As human beings, so is business. Although the profit of small commodities is small, the market capacity is large, and many raw materials are inexhaustible, which also has great development prospects. When formulating development strategies in the western regions, we should not focus on small things, be cheap because of small things, and benefit from small things. Sand accumulates into a tower, and water accumulates into a river. Sometimes, it is small commodities that make big business. In addition, these small commodities have the advantages of low cost and low risk in the initial stage of market cultivation and investment development. Even if it can't form a big climate, it won't be like other big projects and big projects. Once they fail, they will put the whole region's economy in trouble and bear a heavy burden. On the contrary, once these small commodities get out of the mountains and win the market, their potential is immeasurable. ?