1. positioning of trout
Trout's positioning theory was initiated by Jack Trout, the "father of positioning", and has been continuously enriched and improved in more than 40 years of actual combat. 1969, trout published "positioning: the way of competition in the era of homogenization" in "American industrial marketing", and put forward the concept of "positioning" for the first time. 1972, he initiated the positioning theory with the article "Positioning Times", and devoted himself to constantly creating and perfecting the positioning theory in more than 40 years of actual combat: 19865438+ 1996, and launched a new positioning. 200 1 positioning theory overwhelmed philip kotler and Michael Porter, and was rated as "the concept with the greatest influence on American marketing in history" by the American Marketing Society. In 2009, the book "Relocation" was published, and it settled in with the positioning theory.
2. Ceng Shiqiang's wisdom of the Book of Changes
This is not much to explain!
3. The principle of Ray Dalio
"Principles" records the reflection of Ray Dalio, the founder of bridgewater Company, on his successful life, trying to provide a set of universal ideas to help people make correct choices in life.
4. Thank Friedman for being late.
Thomas l. friedman, the author of the famous bestseller The World is Flat, wrote a brief history of the future society.
Reshaping the future 3M power will make the law of success fully iterate, and the past experience will no longer be applicable. Individuals and groups need to stop and reflect in order to regain the initiative of survival.
5. Kenya Hara design in design.
Design in Design is a book published by Shandong People's Publishing House in 2006. The writer is Kenya Hara and the translator is Zhu Hua. This book is a classic of Kenya Hara, a master designer, who explained and expounded the design ideas and principles.
6. Cai's cognitive breakthrough
Cai used to be a special policeman of the patrol special police brigade of Jiangbei Public Security Bureau in Ningbo. 20 12 was rated as one of the top ten sunshine policemen in Zhejiang province, and won many honors such as personal commendation.
20/kloc-in may of 0/7, Cai resigned from public office and published the book "cognitive breakthrough: being a wise man in a complex era".
7. Soros's financial alchemy
8. Masuda played "Analysis of Residential Design"
Analysis of Residential Design is a book published by Nanhai Publishing Company on 20 13. The author is Masuda [Japan].
9. Daniel Kahneman's thinking is fast and slow.
Thinking, Fast and Slow, published by CITIC Publishing House on July 20 12, by Daniel Kahneman. This paper mainly talks about the speed of brain thinking and how to change the traditional way of thinking.
10. The smaller the family in Zhou Wei, the bigger it gets.
Wei Kun, the author of Small Family, Big Life, compiled her rich housing experience into a book, which was published by CITIC Publishing Group.
1 1. Shen walked into the dream of Liangzhu.
12. Tao Te Ching, Zhuangzi and The Analects of Confucius
This will not be introduced!
13. kevin kelly out of control: the ultimate fate and outcome of all mankind.
The full name of Out of Control is Out of Control: The New Biology of Machines, Social Systems and Economic World. The author is kevin kelly, the founding editor of Wired magazine, and the article number is 1994. This book describes his roaming at the forefront of science, technology, society and economy at that time, and the future prospects he gained from it.
14. Richard Dawkins, selfish gene.
Selfish Gene is a book published by Oxford University Press 1976 by Richard Dawkins.
15. Isaacson's Biography of Jobs
No introduction!
16. The history of Hans Belting's face.
The History of Face was written by Hans Belting and published by Peking University Publishing House.
17. Ebstein's Hayek Biography
This book lets you know that Hayek is a man who constantly explores the principles of freedom and prosperity. He "conquers ideas with ideas" and "Hayek's life is the process of scientific development of freedom.
18. Feng Tang's "No Two"
hahaha
19. Men's wear magazine Men's Wear
Not much explanation!
20. Extremely "mahjong real estate intimate contact"
Finally, the recommended book is a senior practitioner in Zhengzhou real estate circle. Usually, his writing style is not good, combined with his actual combat experience!