If the overall design is undertaken by a professional exhibition hall history museum design company, then his first task is to start the path design according to the contents and requirements of the copywriting outline. The path design of the exhibition hall history museum is the key link, and it needs to integrate the parallel relationship among copywriting, explanation, exhibits and narrators. Only through professional planning and professional design scheme can the designed exhibition hall history museum reach the purpose of infecting visitors.
Why do enterprises want to be corporate culture exhibition halls? The importance of enterprise exhibition hall design is discussed in detail.
First, the cultural nature of enterprises
From the development history of human science, enterprises are also the crystallization of knowledge. From the day the enterprise was born, culture came into being, because the enterprise culture always came into being with the birth of the enterprise and died with the death of the enterprise. It can be said that a corporate history, that is, a corporate culture history, the study of corporate culture can not be separated from corporate history. As far as corporate culture is concerned, an enterprise is an organization or group composed of a group of people, and this group has its own unique culture from the day it was born. However, it was not given the concept of "XX corporate culture" at that time.
Enterprises in different periods have different cultures. Take the older generation of power generation and power supply enterprises as an example. Most enterprises born before the reform and opening up have experienced the state planned economy. From 1950s to 1960s to the end of 1980s, corporate culture was mainly controlled by theoretical circles and political and ideological circles, while some enterprises with corporate culture did not have much opportunities and enthusiasm for BLACKPINK. At that time, the most popular concept was that corporate culture served politics and ideology. At that time, the corporate culture was mandatory, such as the rules and regulations of power generation enterprises, planned electricity consumption, safety indicators and other hard requirements, which enterprises had to implement, and there was no room for bargaining. All the purposes of an enterprise are purely for production, and even the profits of the enterprise should be subordinated to production.
Second, the interaction between enterprise exhibition hall and enterprise culture
One of the functions of corporate culture is to show the image of the enterprise, and its purpose is to let customers have a good perceptual knowledge of the enterprise, so as to expand the sales of products, which is undoubtedly very suitable for product-oriented enterprises. No matter what kind of enterprise, the image in the public mind is very important.
Corporate image is nothing more than three forms of expression: material form, including factory appearance, office (production) place, production equipment, environment, corporate logo, etc. Social performance, including enterprise personnel, talent lineup, technical strength, economic benefits, work efficiency, management level, etc. The most important thing is the quality of employees; Spiritual expression, including corporate beliefs, moral standards, humanistic spirit, etc.
Third, the enterprise exhibition hall is the need of the times.
As a window to convey brand culture, enterprise exhibition hall is the best choice for leaders to inspect and advocate the concept of new employees. It is an important place to display its own brand image; By optimizing the corporate image, focusing on the display of corporate products, the corporate exhibition hall allows customers to understand corporate culture, products, quality, service, history and other aspects, and gain the trust of customers. It can be used as a place for customers to visit, communicate and negotiate, and is increasingly valued by business leaders.
Fourthly, the enterprise exhibition hall is one of the effective innovative forms for enterprises to brand their own corporate culture.
First of all, the enterprise exhibition hall is the carrier to enhance customer communication, and the brand of the enterprise needs to be promoted and displayed. Zero-distance contact with customers can make the new business and technology of the enterprise be further applied, deeply rooted in people's hearts and gain a better reputation. Therefore, customers should not only know the enterprise today, but also know its yesterday and tomorrow, and the enterprise exhibition hall has become a good carrier.
Secondly, the enterprise exhibition hall has changed the original cultural brand promotion model of the enterprise. In the past, enterprises used to combine news media (newspapers, TV and Internet) to promote cultural brands, but this is not the cultural brand promotion mode advocated by modern enterprises. Enterprises need to innovate constantly and develop cultural brands. Therefore, more and more enterprises have taken a fancy to the enterprise exhibition hall, a new corporate culture brand communication channel. Today, large enterprises such as Weichai Power and Yuchai Group have set up their own enterprise exhibition halls. Take China Telecom Exhibition Hall as an example. It is the only large-scale comprehensive exhibition hall open to the public in the information and communication industry in China at present, and it has certain representativeness. These pavilions are playing an increasingly important role in promoting corporate culture and corporate progress.
Finally, the establishment of enterprise exhibition halls needs the help of professional exhibition hall companies. Culture influences enterprises, and brands help enterprises. As a collection of culture and brand, enterprise exhibition hall is a big window for enterprises to promote the continuous development of corporate culture, which is of great significance and role to the future growth of enterprises. The unscientific and unsystematic design of exhibition hall will only bring negative influence to enterprises. The enterprise exhibition hall, whose importance can not be ignored, can only be designed and constructed by a professional company to achieve the purpose of transmitting brand culture.
I am eager to be an exhibition hall design company, which can be a corporate culture exhibition hall or a clean government culture exhibition hall! Qichen Exhibition is one of the earliest professional companies engaged in exhibition space design, especially in the lighting industry. The company established its Guangzhou head office in 2002, and then set up branches in China and Shenzhen. Qichen Exhibition-Since its establishment, Shenzhen Company has been committed to the design and construction of exhibition halls, museums and planning halls of large enterprises and the intelligent control of exhibition halls, and has always won the market with the concept of "design creates value". The company's core business has developed from exhibition to professional exhibition hall design for large-scale enterprises, science and technology museums, museums, planning halls and other large-scale exhibition halls, and has cultivated an excellent creative design team.
There are branches in Shanghai and Shenzhen. Successful projects include Midea Group, Tsinghua University Qinshang Optoelectronic China Resources Group and many other large enterprises.
How to write a speech about corporate culture? The progressive part of behavior is characterized by promoting profitability and other organizational progress.
How much does it cost to be a corporate culture exhibition hall? Fantuo Creative can offer a reasonable price, and the leaders chose them at that time because they are more professional.
Design fee: 500-800 yuan; Project cost: 1200- 1800 yuan;
The above quotation is the standard price, which is common in the market. If you want to find a first-tier city, such as a (luxury) enterprise, the cost will be high. Of course, if you pay attention to everything, you will get long-term, marketing-oriented, 90% lifelong maintenance, after-sales guarantee, authoritative and reliable qualifications, and you will be satisfied! These attractive conditions are very common in the traditional exhibition hall design cost standard of 2,000-3,000 yuan per square meter, 4,000-6,000 yuan per square meter is a medium-high level, and 65,438+100,000 or more is a tailor-made guide.
By the way, the design scheme of corporate culture exhibition hall needs to be done according to the needs of enterprises, and it is impossible to do it without understanding the needs.
As an important place for enterprises to display their own brand image, enterprise exhibition halls are paid more and more attention by enterprise leaders, especially some enterprises that pay attention to brand image often plan a certain space in office buildings and invite some professional exhibition hall design companies to package and display the overall image.
What principles should be followed in the construction of enterprise culture exhibition hall? The construction of Huatang exhibition enterprise culture exhibition hall should follow the following principles:
1. Taking multimedia and digital technology as exhibition technology, using the latest film and television animation technology, combining with unique graphics and multimedia technology, attracting visitors with various novel technologies, and realizing the form of man-machine interaction exhibition hall.
2. A comprehensive display platform integrating various multimedia exhibition and display systems, including digital sand table, circular curtain/arc curtain/ball curtain cinema, welcome curtain system, interactive bar, interactive mirror and touch screen.
3. The exhibition hall is a blend of various high-tech technologies, with great connotation and attraction. Through the combined application of video, sound, animation and other media, the significance of the display object is deeply explored, which brings high-tech visual shock to the audience and enhances the brand value.
How to say the design scheme of corporate culture exhibition hall in English?
Design scheme of enterprise culture exhibition hall
key word
Corporate culture; ? Commercial culture
Submission of design scheme; ? Design scheme; ? Design scheme; ? design scheme
Which corporate culture exhibition hall planning and design company is good? Be sure to find a company like Weiya Exhibition Design. The design of the exhibition hall was excellent before, and customers and leaders liked it very much. Next time, we are going to find them as another exhibition hall.