Eco-Cola 1964 was founded in Japan by MrReizoKoseki, and has a brand history of more than 50 years. Echo in ECHOLac means echo, representing customers' feedback on products, while Lac comes from the name of a plastic material, which shows the western connotation of Japanese brands. ECHOLAC's first world-renowned luggage product was its ABS briefcase, which was also the first resin suitcase successfully developed in the world at that time.