165438+1October 28th, this program named "Seeing Words as Face" was launched in Beijing Red Brick Art Museum.
This is the first and only full-screen star letter reading program in China. This novel program is produced by the powerful culture, Heilongjiang Satellite TV, World Wide Web and Tencent Video, which successfully launched two "national cultural programs", namely, Chinese Dictation Conference and China Idiom Conference.
Guan, the chief director who regards words as face and the founder of a powerful culture, is known as the "cultural stubborn master". After playing with Chinese characters and idioms, this time he focused on letters.
This time, the "cultural hooligan" led his top cultural program production team in China to scan and sort out China's letters from ancient times to the present, and started a new journey in the field of letter culture.
Guan said that this program is by no means for nostalgia-although the tradition of handwritten letters has quietly passed away, a program dedicated to reading letters will definitely lead the audience to relive the time and memories in letters-but for those interesting and true China stories that deserve to be known by China people and more people.
Kenny Lin, He Bing, Zhang Guoli, David Wang and Gui Yalei were invited to participate in this season's program. The reporter learned that all the stars who participated in the recording of the program are holding a public welfare mentality of cultural communication.
They played writers with their voices, and under the watchful eyes of hundreds of people at the scene, they read letters one by one that could peep at China's history, celebrity contacts and ordinary people's life scenes.
According to Guan, because most of them are private letters, not written for publication, they contain more real information and their emotions are more natural and vivid. Each letter opens a vivid real scene, and the actors perform with their voices, making the writer feel as if he were there. The characters, social customs, spiritual feelings and life wisdom described in the letter seem within reach.
On the first day of recording, Kenny Lin, a popular young student, and He Bing, a powerful actor. They all showed great interest and enthusiasm for this brand-new project. Look at the letter 12. Kenny Lin even said that he contributed the most thoughtful performance since he became an artist.
On the day of startup, a press conference was held. Yang Wei, deputy general manager and editor-in-chief of World Wide Web, deputy editor-in-chief of Heilongjiang Satellite TV Program Department, curator of China Renmin University Library, actor He Bing, and program director Guan attended the launch conference attended by more than 30 domestic news media.
It is reported that * * * has 100 many carefully selected letters, which have been read one after another in Seeing Words as Face. Within three days, "Seeing Words as Face" will launch a single word master in Tencent Video, so that viewers can get a sneak peek at this program that is about to set off a storm on the Internet.
Not a niche program.
It seems that the persistence in creating a strong culture of high-quality cultural festivals has successfully brought back Chinese characters and idioms that were ignored by people in the past and basically stayed in old paper piles. This time, it once again found a new way to cultivate strange letter themes that are gradually marginalized in public life.
But Guan doesn't think this is a minority cultural program. In Guan's view, everyone needs to know and think about himself and the world outside him, find his own position and the value of life, and want to know the people and environment around him. ...
And these, if people can't experience it, they will expect to find inspiration and basis in other people's stories. This is the fundamental need for people to read stories.
If the story is true, its reference value is self-evident.
Compared with fictional works, letters from home, love letters and original private letters from friends have a strong sense of authenticity, personal role and history.
Many famous people's personal letters or personal letters related to major historical events bear historical scenes, people and social features, which can bring people more real cognitive effects beyond fictional stories and further bring cultural enjoyment of direct communication with real people.
Obviously, the letter-based "Seeing Words as Face" is such a program for the public. Its own positioning is a popular program.
Guan believes and is confident that this program will have a high click-through rate on the internet, and it will get super high ratings if it is broadcast on TV. Tencent's single video of China Idiom Conference has more than 20 million hits, which is much higher than that.
The audience's reaction proved that Guan was magnificent but not arrogant. The warm applause, cheers, listening expressions and unconscious tears from the storm made the reporter clearly feel the public appeal of the program at the recording site.
The audience who watched the Dictation Conference of Chinese Characters and the China Idiom Conference produced by Power Culture said that this program is likely to be widely discussed by hundreds of millions of viewers, just like those two national cultural programs.
Open a new history with letters
Guan said that the most difficult thing to prepare for "taking words as the face" is the selection of letters, and the most surprising thing is these selected letters. Almost every letter will surprise people, and every letter has a special power to knock people's hearts.
Dozens of cultural celebrities and letter collectors, many letter museums and archives participated in the collection and recommendation of letters required by the plan.
100 More than one letter selected for this program spans all ages and covers many stages of China's history. From the first personal letter in the Spring and Autumn Period to the Wei, Jin, Tang and Song Dynasties, from the late Qing Dynasty to the early years of the Republic of China until now.
According to Guan, the final selected letter emphasizes the importance of history, the importance of the parties and the interesting content of the letter. But in the end, there is only one standard: this letter deserves more people to see.
In the end, the selected letters include not only the major historical events that have influenced the world and China, but also the interesting fragments and fragments of social life that have become history.
/kloc-more than 0/00 letters show the rich diversity corresponding to the complex history. There are courtship letters and farewell letters, there are calm exchanges between hostile parties in the war, there is fierce confrontation between father and son, there are unknown worries of celebrities, and there are absurd past events. Whether it is emotional state, values or writing style, it is a pluralistic presentation.
The constant repetition of history and the interweaving of good and evil of human nature make the life in the letter closely related to everyone today. Therefore, all history has become a contemporary history and a history around people.
The selected letter written by Qin soldiers Heifu and Jing two brothers 2249 years ago has shaped the appearance of this letter today.
In addition to greeting their families, the two brothers also directly asked their families for money and new clothes. In addition, they were told that the government had conferred a title on their families because they had made meritorious service to the country, and the documents should have been delivered long ago.
This letter was buried with Heifu and Brother Jing. Buried with two letters, brotherhood can be seen; In addition, as can be seen from the letter, granting the title of Guangzong Yaozu has always been the driving force for soldiers to dare to die; Even if you are as good as Qin, you can't afford soldiers' clothes and pocket money.
The reporter found that all the ancient letters read on the spot were translated into vivid vernacular. Ancient Chinese became intimate and unfamiliar.
In Guan Yan's eyes, this is a process of returning to common sense. "Thousands of years of civilization in China is extremely rich, otherwise it would not be alive today. Almost all our experiences and feelings in today's world have been experienced by the ancients. You don't have to love ancient prose, but after reading the letters they wrote, you won't think it happened in ancient times. You will feel the same way and you will fall in love with the ancients. "
It was fun, but it was also an accident and a surprise.
Facing the difficulties of life, we should regard words as our face, instead of comforting people with cliches, we should face the reality directly. But this does not mean that this is a heavy plan. On the contrary, regard words as face and pursue fun.
Read the letter with a sense of humor. Interesting has become an important consideration for the selection of letters in the program, followed by words that can really form moving power. Letters with mediocre content and boring words, even letters from celebrities, are difficult to read in the program.
Because of the pursuit of fun, the selected letters of the program can always surprise the audience. In fact, those "famous articles" that are well known to the public are unlikely to appear in the face of words. The letters appearing in the program, metropolis brings full surprises to the audience.
Among the selected letters, there is a letter from the last queen Wan Rong to the last imperial concubine Wen Xiu. It turned out that when Wan Rong was free, she would write a short message to Wen Xiu, send a small note, which was mixed with Chinese and English, and joked with each other: "I wish Ms. Ailian a good start and a good pull." No fighting, just teasing.
"I didn't expect him to write such a letter", "How did the program group find such a personal letter" and "I didn't expect such an exchange between them" ... these are the viewing effects that the program group of Seeing Words as Face hopes to achieve.
For the audience, "taking the word as the face" can also bring them an interesting experience: the first-line popular stars will wash away the lead and go on stage in their true colors. On a simple stage, they will turn themselves into 12 writers with a single voice, and read the letters written by "them" to the public with a life-like and role-based voice.
A live audience who came to participate in the recording said that "Seeing Words as Face" let the stars play roles with their voices, lead the audience into the era and situation of the writer's life, and touch and appreciate the characters and social customs that are still alive today, which really surprised him.
Let pure exquisiteness become fashion
Creating a pure beauty network comprehensive "Seeing Words as Face" is a response of Guan and his team to the current situation of cultural programs.
In recent years, network variety shows have become popular. Apart from the mainstream media, in the market-oriented online world, cultural programs have no exciting imagination. Nowadays, the Internet market or TV screens are full of shallow entertainment programs.
However, Guan He and his team always take "making programs that are truly valuable for the public to learn and pass on" as the standard, and require themselves to make high-quality original programs with sufficient communication effect.
Yang Wei, deputy director of the program department of Heilongjiang Satellite TV, the partner of Seeing Words Like Noodles, said at the press conference that when the TV station produced a classic, beautiful, in-depth, cultured and differentiated program, they immediately found the strength culture of the creative producers of the Chinese Character Dictation Conference and the China Idiom Conference.
From the on-site observation, it is very exquisite to look at the details of a single expression element. The star requires full preparation, and the performance is never allowed to be filled with water. Even if it is a person's stage, it must be an interpretation of ups and downs and interesting.
Kenny Lin said that this is the most serious and thoughtful program since he became an artist. He used to take part in other programs, as long as he brought his body. In order to participate in treating words as faces, he must walk with his body and soul.
He Bing, a strength school, shocked the audience with an absolutely professional performance. He has never participated in any variety show. When he saw the program form of "seeing words like faces", he immediately decided to participate. How to balance the performance scale of each letter is a new challenge for an old player like him. He believes that many people will like it.
Another partner who regards words as face is the World Wide Web, and its deputy general manager and editor-in-chief Zhu Yan watched the recording on the day of boot.
She was particularly excited to say that the World Wide Web hopes that such an excellent China cultural program as Seeing Words as Face can be seen by the whole world through the platform of the World Wide Web. At the same time, I hope the whole society can see through this program that China people will like it very much. It can be very successful in business because of impetuous cultural undertakings, down-to-earth creation and purely aesthetic products.
Zhang Ding, one of the planning consultants and director of the Literature Museum of China Renmin University, is very optimistic about "Taking Words as Face" and thinks that this exquisite and pure program will arouse the public's re-understanding of letters. He believes that letters will become a new fashion in the future.
Guan believes that human culture has a strong self-healing function and will not always take pleasure in boredom. "The programs that sold silly and cute in the first two years of network integration have now been replaced by smart ones." He firmly believes that the birth of the pure beauty network comprehensive "seeing words like a face" will make network variety no longer just a kidney.