Around 1836, Danes opened their first coffee shop in mainland China near Guangzhou Guankou Line 13. At that time, coffee was not called coffee, but "black wine". The expensive price and strange smell are the first impressions of China people. After that, for a long time, coffee has been serving foreigners, privileged classes and VIPs in port cities related to foreigners, but ordinary people rarely have access to it.

It was not until1980s that instant coffee wheat and Nestle coffee entered China one after another, which made more people in China begin to understand and contact this exotic product. However, instant coffee is usually over-extracted, tastes bitter and rough without sugar, and is also biased towards understanding coffee.

At that time, in order to make coffee popular among consumers in China, the wealthy Nestle Company bought a large number of TV advertisements, car advertisements and print advertisements. And teach consumers how to prepare and drink coffee through advertisements. The advertisement of "Nestle" tastes good. This language is almost a familiar name.

During the period of 1997, the desktop mill café represented by Shangdao Carving Time and Coffee appeared in China. At this time, it just happened to catch up with the wave of reform and opening up, western culture entered China, and China's economy entered a period of rapid development. The purchasing power of residents has been greatly improved. Many people began to have the ability to try to drink fresh coffee. This year 1 month, the carving time triggered by the closure of two old shops is actually the ashes of the national boutique coffee shop. With the continuous improvement of consumers' taste, the concept of "cultural coffee" has become the mainstream of the coffee industry.