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What are the innovations of Xiamen Bank's wealth management products?
Brand innovation analysis of Xiamen Bank's wealth management products in customer era.

1. Facing the elderly customers, Xiamen Bank designed and launched special products for the elderly with regular dividends based on the characteristics that the elderly prefer low-risk products, with the principle of capital security and the goal of fighting inflation.

2. Facing young customers, Xiamen Bank has grasped the demand of "not only having the mortgage burden of buying a car and a house, but also hoping to maintain a certain quality of life", made forward-looking planning for future assets and liabilities, put forward a package of solutions such as loans, wealth management and family security, and provided various services such as credit support and income management.

3. For underage customers, the bank started with cultivating children's financial quotient and launched the Phoenix Flower Baby Financial Camp. At present, it has provided financial and business education to more than 5000 people in more than 800 families, helping children to establish accurate wealth and values from an early age.