19 13, Italian Mario Prada founded Prada, designing, manufacturing and selling handbags, suitcases, shorts and shoes. Mario Prada opened two boutiques in Milan to sell her products.
The original Prada suitcase was made of walrus skin, which was not light in weight, and it was really not suitable for taking a plane to travel. Therefore, Mario Prada used lightweight and durable leather to make suitcases, and developed waterproof fabrics, which were sold to the United States. Starting from suitcases and handbags, it has been booming and expanding, becoming one of the world-famous Italian brands.
1837, Thierry Hermes, a Frenchman, founded a harness factory in Paris. At the beginning of his business, he specialized in manufacturing leather products related to horse riding for wholesale. In the second generation, that is, 1880, the president moved the factory, changed from manufacturing wholesale to direct sales, and began to manufacture saddles. At the beginning of the 20th century, cars were born and gradually popularized, so it seems inevitable that carriages or riding instead of walking will be eliminated. The wire harness manufacturing industry thus entered dusk. At that time, Hermes had developed into the third generation of business. Faced with this dilemma, the family helm resolutely decided to turn the company to produce leather goods and suitcases, reshape Hermes' style and let the family business develop completely. 1920, the headquarters of Hermes was completed, and its product line was actively expanded to handbags, travel bags, gloves, belts, jewelry, notebooks, ashtrays and silk scarves, among which silk scarves were the most praised. The first silk scarf work is called' jeudes dmnibus dames'. Hermes silk scarves are made of high-grade silk, with gorgeous and expensive patterns printed on the smooth and flat silk surface. It usually takes one to one and a half years for each silk scarf to be printed and completed, and the rigor of production is really admirable. 1956, the classic "Kelly bag" was officially launched, and it is still a "must-have item" for every lady who loves beauty. 196 1, the perfume series was launched; 1976 entered the high-end watch market. Up to now, its men's and women's clothing has become one of the first-class brands, comparable to other traditional clothing brands. This development route is a bit like Louis Vuitton, which is to get ahead with leather bags first and then develop fashion. With the continuous expansion of product types, Hermes has penetrated into the life details of every tasteful person; Almost every bustling city on earth also has traces of Emma. ...
192 1 year, guccio gucci founded a shop dealing in leather goods and small suitcases in his hometown of Florence. After working in Cerfo Hotel in London for many years, he gradually learned about the elegant aesthetics and taste of British aristocrats, and successfully introduced this insight into Italy through the exquisite leather goods created and built by Tuscan cobblers. In just a few years, the brand has achieved great success, and a large number of domestic and foreign senior customers who like equestrian bags, bags, gloves, shoes and belts have followed. The horse-bit buckle and stirrup pattern pioneered by Gucci have not only become the immortal symbol of this fashion giant, but also a successful example of its innovative design aesthetics.
From 65438 to 0987, Dior joined the world leader in high-end consumer goods, a young group dominated by classic brands-LVMH. LVMH is currently the largest luxury brand group in the world, with more than 50 brands. The whole group has more than 53,000 employees, 64% of whom are outside France, and the annual sales amount is US$ 6,543.8+009 billion. 1989 bernard arnault became the major shareholder of LVMH group.
LVMH Group's business is divided into five parts: alcohol and soft drinks; Fashion monopoly and leather goods; Perfume and cosmetics; Clocks and jewellery; Franchise right.
Dior is the first luxury brand to join LVMH Group. Dior Fashion Studio was born in 1946. On February 12, 1947, Dior's first fashion release named "New Look" was a great success and became famous in one fell swoop. Dior is a symbol of world-famous top brands, pursuing exquisite, elegant, perfect, charming and confident femininity.
Chanel founder Coco chanel (Coco? Miss Chanel, formerly known as "Gabrielle Bonheur Chanel", 1883 was born in Overwien. Miss Chanel's mother died when she was 6 years old, and her father left her and four other brothers and sisters. From then on, she was brought up by menstruation and went to a monastery school as a child, where she learned a needlework. When Miss Chanel was 22 years old (1905), she became a coffee house singer and took the stage name "Coco", and made a living by singing in different karaoke bars and coffee houses. In the singer's life, Coco chanel (Coco? Chanel made two old customers and became their lovers, one was a British industrialist and the other was a rich military officer. Make friends with the prince and make coco chanel (Coco? Chanel) You can only open your own shop if you have the economy. 19 10, coco chanel opened a women's hat shop in Paris. Miss Chanel sewed one hat after another in a simple and attractive format with her extraordinary sewing skills. Miss Chanel, the two lovers first introduced her to many famous guests. At that time, ladies were tired of fancy decorations, so Chanel's hat was like a fountain to them. In a short period of one year, Miss Chanel's business is booming, so coco chanel moved her shop to the more fashionable Cambon Street, which is still the headquarters of Chanel. Making hats can never satisfy coco chanel's ambition for fashion, so she entered the category of high-end clothes. 19 14, two fashion shops were opened in coco chanel, and the fashion brand "Chanel" with far-reaching influence on later generations was formally born. In the 1920s, Miss Chanel designed many innovative styles, such as warp-knitted sailor dresses, dark black mini dresses and stand-up pullovers. And "Qingming Festival", the first text written to his father, coco chanel drew inspiration from men's clothing, which added a little masculine flavor to women's clothing and changed the extravagant atmosphere of women's clothing in that year. For example, in the "Chanel" women's collection, the style of suit jacket was added, and the "Chanel" women's trousers were boldly introduced. Don't forget that in the 1920s, women only wore skirts! Coco chanel's series of creations have brought great changes to the history of modern fashion. Coco chanel has made many friends with poets, painters and intellectuals because of his unique views on fashion aesthetics and rare talents. Among her friends are Picasso, a master of abstract painting, and Jean-Claude, a French poet and director. Jean cocteau, wait. The era of Miss coco chanel is the golden age of French fashion and art development.
In addition to fashion, Chanel also launched the famous chanel no.5 perfume at 1922. Chanel no.5 perfume bottle is a square glass bottle with art deco flavor. Chanel no.5 is the first bottle of perfume named after a designer in history, as well as "Double C", Xishan Coal and Electricity: its performance exceeds expectations and its long-term potential is great; This logo also makes this bottle of perfume the most profitable product in Chanel history, and it will last for a long time in Hengyuan Time Corridor! Until now, chanel no.5 perfume is still the key promotion product on Chanel official website. Nicole Kidman's advertisement as the spokesperson of chanel no.5 perfume is even more classic. In 1930s and 1940s, when World War II broke out, coco chanel closed her shop and took refuge in Switzerland with her beloved Nazi officers. 1954, she returned to France and Chanel made a comeback. With her simple and natural style, Miss Chanel quickly captured a group of Paris ladies. Tweed coat, bell bottoms, etc. Coco chanel's works in the post-war era. Chanel brand has become the most brilliant in French fashion history. Chanel's design has always adhered to a simple and noble style, using tartan plaid or Nordic geometric prints, tweed and other fabrics, which is comfortable and natural. After the death of coco chanel 197 1, the famous German designer Karl? Karl lagerfeld became the soul of Chanel brand.
Since 1983, Karl "Galeries Lafayette"? Karl lagerfeld has always been the chief designer of Chanel, pushing Chanel's fashion to another peak. Another interesting thing to mention is that the Chanel brand has been established for nearly 90 years and has never made men's wear. There are only a few men's wear in the autumn/winter collection in 2005/2006.