Hawker advertisement
Eagle advertising, also known as oral advertising, is the most primitive form of advertising, which has continued to this day. There is a saying in Shanghai Chenghuang Temple that "three points for selling sugar and seven points for drinking".
According to the Book of Changes written during the Warring States Period, during the Yin and Zhou Dynasties, "Shennong's works were listed in the country, Japan and China were the cities, and they were the people of the world, collecting the wealth of the world, and each got its place." If you want to trade, you must attract attention by calling and shouting the exchanged items. Qu Yuan's Tian Wen describes that "the teacher is looking at the boss ..." Drum Knife Loud "tells the story of Jiang Taigong, the butcher," chopping loudly with a knife and shouting loudly "to sell advertisements to promote goods. The story of Han Feizi's Contradiction introduces the confrontation between spear sellers and shield sellers in the market. In Babylon in 3000 BC, whenever a ship carrying goods landed, merchants hired vendors and shouted to attract buyers.
Entity advertisement
It is the display and display of goods for buyers to choose from, and it is also the most primitive form of advertising.
"The Book of Songs for the Mang" wrote: "Mongols are jealous and hold trade silk. When bandits come to trade silk, they must ask for it. " An honest businessman, holding a piece of cloth, exchanged silk with me. He didn't come to exchange silk, he came to love me! The "cloth" here is physical advertising, and physical display was a necessary means of commodity exchange at that time.
Text advertisement
The origin of text advertisements in China is also relatively early, with a history of more than 3,000 years. It first appeared in the admonitions of Xia, Shang and Zhou Dynasties and Cui Ling in the Warring States Period. These generalized advertisements are the embryonic form of modern advertisements.
The oldest written advertisement recognized in the world is a leaflet advertisement about 5,000 years ago, in which an Egyptian slave owner offered a reward for finding an escaped slave. The text is handwritten and reads: "The slave in Harper's shop has escaped. I hope that Qi Xin from all walks of life will work together to catch him. " This rare cultural relic excavated from the ancient city of Egypt is now in the London Museum.
In 29 BC (during the Warring States Period in China), Vesuvius in Pompeii, ancient Rome erupted, and the whole town was instantly swallowed up by volcanic lava. However, this tragedy left a precious life scene of ancient Pompeii more than 2000 years ago. People were surprised to find marked shop advertisements and circus poster advertisements in the ruins.
China scholars believe that as early as 65438 BC+0200 BC, during the Wuding period of Shang Dynasty, there were already recruitment advertisements. Later, advertisements for prohibition of alcohol and selling horses appeared. During the Song Dynasty (104 1- 1048) and the Qing Dynasty, the world's earliest printed advertisement appeared-the bronze plate of the advertisement of Liudian in Jinan in the Northern Song Dynasty, which was engraved with the name of "Liu Jiagong's needle trip in Jinan", with a pattern of white rabbits smashing medicine in the middle, and the left and right sides of the pattern were marked with "Recognition". 1869, American Al&Son advertising co., ltd was established in Philadelphia. Originally it was a company selling pages. Later, with the further development of their business, they began to provide customers with services in layout design, copywriting and even media strategy. This company already has the basic characteristics of a modern advertising company. The focus of business began to shift from simply selling pages for newspapers to serving customers. This change from sales promotion to service has been welcomed by advertisers and promoted the development of advertising companies. As a result, "Al&Son Company" became the first advertising company in the United States and even the world with the nature of advertising planning and operation in the modern sense.