1, historically, there is nothing about China in the Western Bible. Before modern times, the western world's cognition of China was almost blank, which is why Charles de Gaulle said that China is a country with a longer history. In the eyes of the western world, the rise of China means stepping out of an alternative road outside the West, which will directly challenge the myth of universal values that the western world has long claimed. Therefore, some foreign scholars pointed out that "the national image is the most fundamental problem in contemporary China. If this problem is solved, many other puzzles and problems can be solved. The problem of national image is the most intractable problem in China at present, and the national image will determine the future and destiny of China's reform and development in a certain sense. Telling the story of China well is the need to answer the international community's questions about China's role in the changes of contemporary international structure. In recent years, some western developed countries have fallen into the predicament of modern market economy, democratic politics and welfare state. The eastward shift of the global economic center of gravity and the mass rise of emerging economies represented by China have brought strong shock and anxiety to the world dominated and dominated by the West for a long time. This kind of shock and anxiety is not only reflected in the possible impact on geopolitics and national interests, but also urges the western world to reconstruct its understanding of China. The international community has made a profound inquiry about China's "where he came from and where he is going".

A wonderful story is a vivid description of a country's image and a symbol of a country's soft power. To tell the story of today's China well, on the one hand, we should create a positive national image through various ways and channels, show the world the image of a modern country with democracy, rule of law, prosperity and progress in contemporary China, show the image of the Chinese nation full of self-confidence, generosity and equal treatment of other nationalities, and show the image of Chinese civilization with a long history, profound cultural accumulation, constant innovation and vitality. On the other hand, we should profoundly grasp the close relationship between national soft power and major national strategic interests, transcend the simple concept of economic value first, and form a value system with China character and China characteristics that can have equal dialogue with the western world. Telling the story of China well is the need to enhance China's cultural soft power. Whether China can achieve a peaceful rise depends not only on China's own subjective desire and unilateral confession and sincerity, but also on the real recognition and acceptance of the role of "the other" by the outside world. The real strength of China's cultural soft power lies in its attraction, influence and appeal to other nations and countries. Promoting the soft power of Chinese culture is an important strategic plan for China to actively participate in establishing a new international order, establish the status and value of Chinese culture in the world and comprehensively enhance China's international competitiveness. Compared with economic construction, cultural soft power, China's right to speak and China's national image have not been taken seriously and promoted as strategic core issues in previous years, and some work has not been done enough.

3. At present, China's economic growth has entered the shift period, reform has entered the deep water area, old and new contradictions are intertwined, and various social problems are superimposed. To tell the story of China well is to clearly explain China's historical tradition, basic national conditions, institutional advantages, people's aspirations and development and progress, while not denying the many difficulties and problems we face in our development; It is to actively help the western world to "fragment" its image of China and restore a true, clear and relatively complete China schema to the outside world as much as possible. Telling the story of China well is the need to give a clear schema to the complicated and multifaceted China. Historically, China has never moved from farming to modernization, from inland to ocean, and from a regional power to a global power. Shen Dawei, a famous American expert on China and a professor of political science at Washington University, said that China, as an "incomplete big country", is really crucial. China has many identities such as the world's most populous country, developing country, emerging country, socialist country and the world's second largest economy. It is definitely wrong for the western world to only look at it less than others, but it is often not good to put these identities or characteristics together.