After Kimber left, MG joined hands with Rover and other big companies to form the British Leland Group. In the 1970s, Sir Michael Edwards became the president of Leland. Since then, the company has reformed and adjusted its strategy, successfully launched the noble and gorgeous Land Rover, and established a luxury position in the four-wheel drive model. In 1960s, the output of MG increased year by year, and it was the most popular car at that time. In those days, owning a MG car not only meant the convenience of travel, but also the symbol of status and identity. These honors bear the history of MG and record its glorious years. Even today, MG is still active in BTCC Touring Car in Britain, JWRC Rally and Le Mans in France.
Mg is full of energy and constantly introduces new cars. For example, the particularly pleasing MGMaestro2.0EFi model is a strong competitor of Volkswagen Golf Gti in the 65438+80 s; BMW's MGF was exhibited at the Geneva Motor Show. It has modern interior and stepless speed change. From 1996 to 200 1, it has always been one of the best mass-produced sports cars in Britain, and its sales in foreign markets have also been a great success. At the beginning of the new century, MG brand was brought back to Britain by Phoenix. The full range of MG "MG" cars have settled in China, and they are trying their best to explore the Asian market.
MG is more than just a car brand. Its octagonal logo contains unique British tradition and culture. Anyone who knows about cars will tell you that once you step into a MG car, you will enter the world of pure English sports cars and feel the unique gentleman's taste and English style.
Because of this, MG brand is deeply loved by British political celebrities, and several famous prime ministers in British history are the favorites of MG brand. From Harold Wilson to Winston Churchill, the anti-fascist leader, to Margaret Thatcher, the tough and famous "Iron Lady", MG has always been the first choice of British political leaders. At the same time, MG is noble and elegant, full of style and full of royal demeanor. It once became the royal luxury off-road vehicle of the British royal family and the royal car of the Pope.
The Queen of England chose MG as her private car, and the Pope loved his own MG car. Mg began to keep pace with famous cars such as Rolls-Royce. At the wedding of Prince Charles and Princess Diana, the couple took a MG car to receive the blessings of the whole British people.
1968, MG Motor Company merged into Leyland Motor Company in the UK, still using the original name and trademark. After 1970, the brand gradually declined due to the high pound and production cost.
In May 2000, British MG merged with another famous British automobile brand Rover to form MG-Rover or MGR. Several years have passed, and the production and sales still have not improved. In April 2005, the company went bankrupt. On July 22, 2005, Nanjing Automobile Group Co., Ltd. successfully acquired British MG Rover Automobile Company and its engine production division, which opened a precedent for China enterprises to acquire famous foreign automobile enterprises. The merged company is called Nanjing MG Automobile Co., Ltd. The new company has re-integrated the assets and resources of the former British MG Rover Company and Nanjing Automobile Group, integrating world-class technical equipment, research and development facilities, vehicle engine manufacturing technology, top technical managers and MG brand.
In April 2007, SAIC acquired Nanqi Group in an all-round way, so it became the new owner of MG brand.
MG7 series, MG6 series, MG3 series and MG TF sports car have been put into production successively. Products are exported at home and abroad. The China market is based in Nanjing, and the international market is based in Longbridge, England.
20 1 1 On March 26th, 2008, Shanghai Auto officially announced the official listing of MG3.