The development of vivo mobile phones;

In 2009, the vivo brand was registered globally, and it has been registered in more than 100 countries around the world.

On 20 1 1 year, vivo brand officially entered the field of smart phones. 1 1 year, the smartphone vivo V 1 was released, supporting SRS sound effects, and the concept of music mobile phone advertising was deeply rooted in people's hearts.

In 20 12, vivo built the X (Peak) series, 1 1 year, and released the thinnest mobile phone in the world (body 6.55mm). It is also the world's first smart phone that integrates Hi-Fi professional chips, opening the era of vivo as a leader in the field of music mobile phones.

On 20 12, vivo was named Jiangsu Satellite TV's New Year's Concert, and they joined forces to create a New Year's Eve.

In 20 13, vivo brand-new created the Xplay series of Hi-Fi extreme audio-visual products, and released the first mobile phone vivo Xplay in May, which was equipped with Hi-Fi 1.0 sound quality architecture independently developed by vivo for the first time.

July 20 13, the first flagship experience store of vivo in China officially opened in Yan' an Road, Hangzhou, marking the opening of a brand-new user interaction mode.

June 20 13, Funtouch OS, a mobile phone system, was launched based on Android phones.

20 13 February, the second mobile phone of Xplay series, vivo Xplay3S, was released, equipped with the world's first 2K screen and the first DTS stereo surround cinema system, which became a milestone in the history of domestic mobile phones and won the "Innovative Mobile Phone of the Year" selected by Zhongguancun Online on 20 13.

In May of 20 14, vivo released the first product of Xshot series, a Hi-Fi speed shooting series, and jointly organized an activity of searching cities with pictures of vivo with National Geographic magazine, and recorded the beauty of urban human geography through Xshot mobile phone. The camera function of the products was widely praised.

20 14 12 The latest X-series mobile phone vivo X5Max was released, with a body thickness of 4.75mm, which broke the record of the thinnest mobile phone in the world for the third time and was equipped with the Hi-Fi 2.0 mobile phone sound quality architecture independently developed by vivo for the first time. The sound quality of vivo X5Max mobile phone is comparable to that of professional Hi-Fi player.

20 15 65438+25 10, the first wechat friend circle advertisement was launched. Vivo, BMW and Coca-Cola became the first advertisers to cooperate with WeChat friends circle. Vivo starts from its own Hi-Fi gene and appears in the circle of friends with the advertising concept of paying tribute to music.

On 20 15, 1 1, vivo held a new product launch conference, releasing the latest flagship of X series-vivo X6, focusing on the "worry-free" experience for the first time, marking that "fast" is rooted in the product function of vivo.

In 20 15, vivo was named "20 15 Sudirman Cup Badminton Championship". Vivo's participation in this global competition is an important part of its internationalization strategy, which makes global users know more about the ultimate culture and products pursued by vivo.

20 16 July, the new flagship of vivo photography, vivo X7, was released at the Director Center of China, Beijing, featuring 1600W soft-light selfies, equipped with moonlight soft-light lamps independently developed by vivo. The release of vivo X7 indicates that photography will be one of the core values of vivo brand and become the product DNA of vivo together with Hi-Fi. At the same time, vivo became the official partner of NBA China in 20 16-20 17 season.

20 16, 16, 20128, 20 16 China innovation summit and the annual award ceremony of China's most innovative enterprises were successfully concluded in Beijing, and 10 enterprises including vivo won the highest award "20 10".

2016165438+1October 18 at the new product launch conference of vivo X9 series and Xplay6, vivo announced the launch of a new brand logo "camera &; Le ",add the camera to the brand gene of vivo. ?

20 17 1 month, at the 50th International Consumer Electronics Show (CES), vivo won the leading brand of IDG 20 17 global smartphone.

20 17 February, IDC released the global smartphone sales data for 20 16 years, and vivo phones ranked fifth.

In Q3 of 2065438+2007, IDC released global smartphone sales data, with vivo mobile phone ranking sixth and Xiaomi mobile phone replacing fifth.

In the first quarter of 20 18 released by IDC, domestic smartphone shipments ranked third in vivo.

2065438+On July 26th, 2008, vivo established the AI Global Research Institute, and its vice president will serve as the dean of the Institute.

On September 30th, 20 18, the NBA officially announced that the strategic cooperation between China and vivo has been upgraded, and the two sides will not only continue to deepen cooperation in the fields of competitions, products, services and brand marketing.

On February 20 19 12, the sub-brand iQOO of vivo was announced.

Extended data:

BBK Company Product Classification:

There are three professional companies under BBK brand, forming three business systems: digital audio-visual products, communication equipment and educational electronic products.

1, audio-visual electronics company is committed to the development and research of digital audio-visual products such as DVD, home theater, mobile DVD and mini speaker, and has successfully launched dozens of high-quality audio-visual products. In the spirit of honesty, responsibility, teamwork, quality and innovation, the audio-visual electronics company is making steady progress on a benign track.

2. Communication equipment company mainly develops wired, cordless, 2.4GHZ digital cordless telephone, GSM mobile phone and other communication terminal products. At present, we are concentrating our technical strength on developing new products and opening up a broader development space in the field of communication.

3. Educational electronic products company has successfully launched dozens of different models of @ibox learning machines, electronic dictionaries, point reading machines, business learning machines, repeat reading machines and other products, laying a solid foundation for the further development of educational electronic products.

Baidu Encyclopedia -vivo (China Mobile Phone Brand)

Baidu Encyclopedia-Guangdong BBK Electronic Industry Co., Ltd.