As the greatest contributor in the history of double healds from 65438 to 2008, Zhao not only inherited the tradition of double healds, but also inherited, developed, promoted and standardized the spirit of double healds during his 20 years of leadership, management and development. She made Shuangcheng grow rapidly from a small state-owned enterprise on the verge of bankruptcy and an empty brand of an old brand, and became a well-known enterprise in Shanxi.

During the ten years from 1990 to 2000, Zhao relied on persistent entrepreneurial spirit and celebrity effect to promote the all-round development of double synthesis and the formation of corporate brands in Shanxi. She brought Shuangcheng, a historical old shop and small state-owned store, into the channel of corporate operation, which made Shuangcheng have a modern look in all aspects and a certain market competitiveness, and became the first brand of similar enterprises in Shanxi.

With the mentality, thinking and methods of modern entrepreneurs, Zhao Zheng promotes the deep development of the dual-creation brand. She is diligent in learning the modern management and development theory of enterprises, and cultivates double synthesis into a learning enterprise; She actively learns from advanced enterprises in the world and the whole country, actively cooperates with experts, and improves the quality of the dual-synthetic modern brand as a whole; She put corporate culture, corporate management, corporate team, corporate sales and other issues on the high standards of national food enterprise brands in line with international standards, and scientifically established its unique model; She has successfully completed the fourth relocation of the headquarters in Shuangcheng, and is ready to build a garden-style modern factory.

By 20 10, Shuangcheng will also carry out a bold five-year development plan, with one theme every year, to develop Shuangcheng into a national brand food enterprise with sales of hundreds of millions and indicators reaching the first-class level of similar domestic enterprises, and "an old brand with the most development potential in China", to upgrade Shuangcheng from a modern brand in fame to a modern brand in strength, and to upgrade Shuangcheng from a provincial brand to a national brand.

As for the brand, Zhao has his own opinion. "Double synthetic brand emphasizes the philosophy of" harmony "and realizes harmony through cooperation. The era of sleeping by' unique skills' has passed. " She believes that time-honored brands can also be made into modern large enterprises. KFC and McDonald's are both time-honored brands and large enterprises, which have also brought corporate culture to all parts of the world. The time-honored enterprises in China should be sober and advocate people-oriented, which is the mechanism for people to play their role. The time-honored brand is a plaque, which provides historical resources. Enterprises should explore traditions in the general direction. In the specific management, we should strictly implement the modern enterprise system, refine the assessment, bundle interests, think wholeheartedly and forge ahead, so that the "century-old shop" will always maintain its vitality and vitality.