NewBalance, a brand founded by Mr. WilliamJRiley in the American marathon city of Boston on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

Since the establishment of 1906 in Boston, USA, NewBalance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that NewBalance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech. "NewBalance" encountered trademark infringement litigation in the domestic market. 2065438+On April 24, 2005, Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case.

Brand history

From 65438 to 0906, Mr. William. Riley established a bow stent company named NewBalance in Boston, USA, which specializes in customizing bow stents and orthopedic shoes for plastic surgery. One day, when he was observing the chicken in the yard, he found that the chicken's three claws could keep balance.

So he applied his inspiration to the design and development of arch brace, and the name of NewBalance came into being, and the fact that Mr. Riley got inspiration from the shape of chicken feet became a legend.

With the continuous development of business, NewBalance began to manufacture professional sports shoes for local runners in 1950s, including the track and field team of Massachusetts Institute of Technology.

1956, Mr. and Mrs. Paul bought NewBalance Company from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company's steady growth. 1960, NewBalance produced "TRACKSTER" series of sports shoes, which is the first sports shoes in the world that can provide multi-width shoe last, and has become a pioneering work in the footwear industry.

The above contents refer to Baidu Encyclopedia -newbalance.