At this time, Hasbro of the United States took the initiative to come to the door, hoping to develop these ever-changing robot toys with TAKARA Co., Ltd. of Japan. After a series of negotiations and capital injection, TAKARA, who struggled to open the American market, finally got together with Hasbro. Hasbro suggested merging TAKARA's original two series. After closed research and development by designers from both sides, Hasbro selected some excellent designs from MICROMEN and DIACLONE, and divided them into two groups of robots to create stories. At the end of 1983, repackaged toy products went online quietly, and transformers were born.
Hasbro had made a lot of money by selling Star Wars toys before it started the Transformers project. Hasbro has always adhered to the business model that toys precede cartoons, and even frequently produced several episodes of cartoons in the name of pilot broadcasting, and strongly promoted them in toy sales channels. At the beginning of 1984, Hasbro first aired the first three episodes of cartoons, and then the first season of the animated film Transformers 16 episodes. The original Transformers animation was created by George Arthur blom, and the cartoon image design came from matt dallas. These two people laid the original style of Transformers animation. The slightly rough American painting style combined with the dynamic rhythm left by the break dance in the 1980s, full colors, and pictures that don't require much detail constitute a deep impression on the American version of Transformers animation.
Transformers is different from many programs describing robots in that era. In Transformers, robots are not slaves of human beings. Every robot is an independent life, and its distinctive personality and pursuit of freedom have become the role of Transformers. Hasbro divides robots into two groups. One group is called Autobots, which are mainly composed of some peace-loving off-road vehicles and trucks. The other group is called Decepticons, which are robots that can be transformed into military equipment such as pistols and airplanes. The two sides fought each other for energy, from Cybertron, the hometown of Transformers, to the earth. It is not difficult to find traces of anti-war sentiment in the 1970s from the character design of Transformers. Decepticons representing evil are all military equipment, while opponents Autobots emphasize civilian use.
Transformers have become Hasbro's second largest source of income after 1985 Star Wars toys. In the following five years, Transformers brought Hasbro more than one billion dollars in profits. But from 1986, the first generation of transformers toys was almost a child at that time, and the sales of toys were saturated. Hasbro lost no time in releasing two sequels, the Transformers movie and the third season 20 10. The first generation representatives such as Optimus Prime died one after another, and the new generation representatives such as Rodimus Prime and Galvatron appeared one after another, which not only continued the contents of Transformers comics, but also continued Hasbro toys. 1987, TAKARA, the Japanese owner of transformers, began to quarrel with Xiao erbao, and there were differences in toy design ideas and comic story development direction. Hasbro promoted the leader warrior series with three episodes of Rebirth, while TAKARA unilaterally developed the leader warrior. After that, TAKARA quickly released three Japanese sequels: 35 episodes of Leader Warrior, 42 episodes of Hermit Warrior and 38 episodes of Struggle for Victory.