18/998 at 8: 00 am, it was a historic start for Geely Automobile. The first hatchback built by Geely Automobile was officially rolled off the assembly line. It had a front face similar to that of Mercedes-Benz, while the shape and chassis of the body imitated Li Xia, equipped with Toyota 8A engine built by Tianjin Toyota Engine Company for Li Xia, and matched the gearbox produced by Fiat.
At that time, the price in Li Xia was 1.3 million yuan, which made Geely Automobile feel that it had a big market. But in 65,438+0,988, Geely produced more than 65,438+0,000 sets of Aojiao, and the sales volume was pitiful. So Geely Automobile invited some dealers to look at the cars. As a result, everyone just shook their heads and refused-because the Hao Qing brake system and the light group were leaking, and even the rain test failed, and the people inside the car even choked on the dust flying outside the car while driving on the road. Such products can't be sold at all. Li Shufu (chairman of Geely Automobile) knew that such products could not be accepted by the market, and in a rage, he directly destroyed them with a roller.
1999, after various explorations and R&D upgrades, more than 600 cars produced by Geely have been accepted by consumers and basically sold; In 2000, Geely automobile sales jumped to 10008. Since then, Geely's annual production and sales volume has started to climb from 1 10,000 vehicles. ...
I have to say that Li Shufu's customized development route for Geely Automobile is very wise. At that time, the slogan was "Be the cheapest car in China", and the positioning was an entry-level car. People-friendly prices make the sales of lofty sentiments rise continuously, and also have a great impact on Li Xia, the object of its imitation. Li Xia was forced to reduce the price, but every time the price dropped, the price of Geely's pride would also drop. Finally, Li Xia set the price at 3.65438+.
In 2002, Geely Automobile launched its first car-Youli. The appearance of this car has got rid of the shadow of imitating other cars. Whether it is a simple front face design, crystal headlights or a unique air intake shape, it has successfully attracted the attention of countless consumers.
Speed up the launch of new cars and greatly improve product quality;
After basically opening the market awareness, Geely Automobile started the "acceleration mode".
In 2003, the first domestic sports car, Geely Beauty Leopard, was officially launched.
In 2005, Freedom Ship was officially released.
In 2006, Geely King Kong and Vision were released one after another. Both the texture and dynamic performance of these two cars have been greatly improved, especially the future 1.8L? CVVT engine has absolute independent intellectual property rights, which also represents the highest level of CVVT engine of autonomous vehicle in that year.
In 2006, Geely Automobile became a shareholder in British Manganese Copper Company.
In 2007, Geely Automobile issued "Ningbo Declaration", announcing a brand-new strategic transformation direction.
20 10 Geely automobile buys Volvo.
In 20 12, Geely Automobile entered Fortune Global 500;
20 13, Geely Automobile established the European R&D Center;
In 20 14, Geely's three brands, Global Hawk, Emgrand and Shanghai Yinglun, were unified and released a brand-new brand structure.
Open the era of boutique car 3.0:
20 16, Geely new energy commercial vehicle brand "Remote", Lynk &；; The CO brand (Link) was officially released.
In 20 17, Kelin 0 1 went public, and Kelin Automobile Joint Venture Company and Geely-Volvo Technology Joint Venture Company were established.
In 20 18, it became the largest shareholder of Daimler, holding 9.69% of the voting shares.
In 20 19, Geely's automobile market share was very high, with the cumulative sales of 1 36 1 560 vehicles throughout the year, exceeding the annual target.
On February 24th, 2020, even though the COVID-19 epidemic had just come to an end, Geely Automobile released the Geely icon on the first day when China enterprises officially resumed work, which received good market feedback.
Nowadays, with the continuous expansion of Geely automobile market, it has a high position in the domestic automobile market, and its quality is getting better and better. The price close to the people has been recognized by more and more consumers, and the rising sales volume is the best proof.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.