At present, JD.COM still faces many difficulties, which can be understood from its various operations in recent years.
1, personnel collapse: Liu Zai has great influence and deep relationship with him. At the same time, over the years, he has been personally exposed at the front desk to participate in the marketing of various activities, and set up a lot of personnel for himself, such as showing love with the milk tea girl, jumping out and shouting suggestions on the vaccine incident, and so on. But if you want to win popularity by popularity, you have to hold your tail. Don't have an accident. The 20 18 incident caused the collapse of Liu's personnel, which was a blow to Liu.
2. Worrying business: Although JD.COM made a profit in 20 18, GMV increased by 30% year-on-year, which was better than Wall Street's expectation. However, if we look at the detailed data, we can see many problems in JD.COM. From the revenue of the business system, 90% of the annual revenue comes from product sales, and the service income is only about 10%. That means JD. COM's business system is too single and its income sources are too concentrated. At the same time, the growth rate of business income decreased year by year, from 20 17 to 22.4% in Q4 in 20 18, which was the lowest in history, while the average growth rate of online e-commerce was 36%. This basically indicates that the subsequent growth of JD.COM will be very difficult, and the best development opportunity has passed. If there is no new breakthrough direction, it is likely to fall.
3. Internal crisis: In February, a lot of news happened in JD.COM, such as asking employees to sort out the relationship between relatives and friends. This shows that the problem of corruption in JD.COM is not clear. If there are some defects in the system of large companies, there will definitely be corruption. Ali has had a similar situation in the past, and Baidu has also appeared, including Tencent. In JD.COM, if nepotism is serious, the problem will only get worse. Internal corruption is not only a problem of system construction, but also a problem of management. It has always been Liu's, and now his people have collapsed. This internal management must be adjusted, how to decentralize, how to let others grow and take over, and so on. However, this adjustment is bound to be painful, or even not solved well, which will affect long-term development. At present, the adjustment has actually been made, depending on how the follow-up operation goes.
4. Industry environment: It can be divided into two dimensions. First, the situation of the entire Internet industry. Now is the capital winter, and it is difficult for all parties to get money. This situation cannot but affect JD.COM. COM business. Second, the issue of demographic dividend. After years of development, domestic e-commerce has basically consumed the demographic dividend, and so has JD.COM. The future growth of COM will be weaker, and the cost of tapping new users will be higher. In 20 18, the number of active users in JD.COM dropped by more than 8 million, and I'm afraid this number will drop further.
Generally speaking, JD.COM is actually aware of his current predicament and tries to make adjustments. He has made targeted changes in personnel collapse and internal management, but the impact of his business and environment may not be handled well for a while and needs more wisdom.
From all the videos, we can see that Liu likes Liu and Liu Ye likes Liu. Since it is voluntary, the key is to run out of a sneaky spare tire for a black dress person and turn what could have been solved with money into an embarrassing situation in which Hadron and his female classmates are fighting for breath. How to restore the reputation of all parties has become the test of the highest wisdom. First, JD.COM, Liu Jing and Fang Yao withdrew it because there were thousands of investors behind the listed company. Behind it are180,000 employees and180,000 families, as well as the expectations of millions of villagers in Suqian. Everything is based on the interests of the world. Even if you are wronged, Daqian will not mistreat you, because many short-selling forces want to short JD.COM. You know Jumeiyoupin, speaking for itself, how miserable the stock price is. Therefore, Liu should choose to let go and see through. You should take the initiative to fly back to China, contact Hadron and see how to perfectly restore the reputation of all parties. JD。 The share price of COM went up, and others such as Pinduoduo Taobao were embarrassed. Besides, both sides like it, that's true love. Be sure to play the card of true love and completely abandon the sneaky men in black. True love has no age limit. In a word, God's arrangement is the greatest. Since Liu and Liu are destined to be together, we should cherish them, not each other. Reconciliation everyone gives each other face, just make a promise before going to bed, and it will be better after going to bed than before. It would be a good story if a sister of Nanjing Milk Tea and a sister of Beijing Milk Tea helped Liu surpass Ali. The right path advocated by Liu is successful. What is Tao? Tao means that only when there are sentient beings in your heart can you be willing to be a cow and a horse for all sentient beings and serve them. Liu Ye is one of the sentient beings. There are not so many conspiracy theories. If others care about you and don't care, they can get rid of money in money. This is the big boss. Liu is a hero of Suqian. The old man went home for the New Year and gave 10,000 yuan to boost the economy of his hometown. There were only two historical celebrities in Suqian in 2000. One is Xiang Yu, the overlord of the place of Chu, and the other is Liu. The six countries perished, and Chu was the worst. Chu Huaiwang's last words, although Chu is a clan, Qin will be destroyed. What he said is that even if I die, there are only three families left to destroy your Daqin. This belief is deeply rooted in everyone's blood. With the courage of Xiang Yu leading 20,000 soldiers and Zhang Shui to cross the river and the battle of the giant deer with 309,000 battles and nine wins, the world was touched. Liu also won nine battles and nine wins in the face of e-commerce companies such as Ali Gome Suning Yixun, which is several times his own size. Liu said that it was voluntary and true love, and your own reputation was saved, and Liu's reputation was also saved. The whole video shows that Liu cares about you very much, and you have been chasing Liu's arm for fear that he will leave you. He also asked you to accompany him to new york for a few days and go to his company after graduation. Since both sides have a good impression, it is true love. The divorce rate in China is 50%. So many people watched the video, and he walked around with you. You take him back to the apartment yourself, and you communicate with Liu privately. At first, you said it was voluntary or true love, or you had to change your mind. In this way, everyone's reputation and the company's reputation are preserved, and you can get his previous promise. Ugly things become beautiful things.
The biggest crisis in JD.COM is JD. COM's public relations is so stupid. After the criminal proceedings are exempted, it is a good time to find a way to settle. But Liu said that this is not illegal, and it has been like this from beginning to end. There is no apology or compensation for the girls. Some people even say that there are tricks, fairy dances and so on. I didn't know the stupidity of CEO Liu until I watched the whole video. No sin, no law! But behind the law is morality and conscience. Not guilty, at least! What should I do? I still have some ideas! Don't even apologize to girls for being hard-spoken! By doing this, you are forcing girls to sue! People also want to be famous! It's really not about money! When girls file a civil lawsuit, the process is also quite detailed. If you are right, refute the evidence one by one. However, someone released the audio and video of the clip. I seriously doubt that it was sent by a girl supporter. But someone was bitten by a hook, and Liu's lawyer actually stood up and said' really'. Is it true?/You don't say. Every shot, every sentence is' true'. But what has been edited is still' real' to the whole event? Then pretend! Dig a hole and jump in. JD。 COM lawyers are so stupid.
You see, there are these idiots in JD.COM, so this is not a crisis!
How to deal with the crisis? Very simple, apologize! Admit your mistake! There is no other way!
The challenges now are mainly the crisis of trust and the moral crisis of Liu's personal sexual assault. An entrepreneur is too closely related to a company or brand, which is a double-edged sword. A little carelessness on one's part will become a sword that will hurt the company and brand image. On the other hand, a successful entrepreneur's personality, personal charm and influence can be promoted to the highest brand awareness.
In any case, an enterprise and an entrepreneur must have awe and affection at all times. An entrepreneur respects his own corporate and brand image and loyal consumers of the brand, which is also the best respect for himself! The real success of an enterprise, a brand and an entrepreneur is the product of the joint efforts of an entrepreneur, an entrepreneurial team and the whole society. It is also the wealth of a country, a nation and all mankind!
Can you explain the chicken powder that supports women? Why does an ordinary college student show up at the gathering of the bosses, and she is the only one watching videos for dinner? 19 times someone advised her to drink, and she took the initiative to drink generously. There is a video of her walking back from the opposite side of Liu with a hip flask. According to the video of her sitting next to Liu before, can it be understood that she is toasting? What is her identity? Can a 2 1 year-old college student be comfortable in the dinner of the bosses? Liu threatened her, but when Liu left in her own complete video, she immediately caught up with her. In the other two videos, her body movements are more active. Didn't she say that she was harassed, beaten and coerced in the car? Under normal circumstances, shouldn't you go home after the party? Why bring the other person back to his apartment when he is harassed? He was still holding hands in the elevator. Liu brought a female assistant, not a group of people. When he returned to the apartment, there was a security guard beside him. If he is really threatened, will he have no chance to call for help? There is also a video of a man in black with a policeman, but in the end he sneaks around at the end of the corridor. It is said that her boyfriend called the police. If his girlfriend was raped, shouldn't he go with the police? Is it reasonable to hide in the end and look around? Finally, in the video after Liu was taken away, the woman, accompanied by the police, entered the elevator through the corridor, and the whole process was very calm. Is it like a girl who has just been bullied, beaten and raped? Or do you think she just took Liu back to her apartment to discuss life, and she was accidentally raped? I want to know how attractive she is. Only when a business tycoon goes to her apartment to discuss life with her can she dare to rape her. Besides, do women in your family often bring unfamiliar men home in the middle of the night, so you feel normal and used to socializing. Otherwise, how can such behavior be so reasonable in your eyes? Serious girls bring strange men home in the middle of the night, and adults play serial games, hehe. Liu's cheating is wrong and morally reprehensible, but as a victim, washing chickens without professional ethics is an insult to girls who are really hurt.
Of course, JD.COM is currently facing many crises, the biggest of which is the credit crisis. In addition, Liu also has a crisis of funds, a crisis of falling stock prices, a crisis of people's hearts and a crisis of classes.
Credit crisis is the most serious crisis for enterprises. If this crisis happens, the credit of the whole enterprise will be damaged. On the one hand, everyone's reputation, financing, products, reputation and so on will be affected. Of course, the credit crisis is also graded. If it is not serious, it can be saved. If it is fatal, it can't be saved, and no amount of money can save it.
Once there is something wrong with the credit crisis, it is followed by a capital crisis, so people who were willing to lend you money before are reluctant to lend it. The bank that owed money was beautiful and wanted to eat your interest. I quit now, so I quickly returned it, because she was afraid and finally hit her hand. Once there is a problem with the capital flow of an enterprise, then the whole enterprise may lead to the most serious capital chain break, and the lighter capital chain is tight. Anyway, this is not a good thing.
If the stock price falls, then your whole, external financing, the whole external image and your own value will fall. If the situation is serious, you still have stocks to mortgage, investments, working capital, and so on. This may lead to a crash. You said it wasn't funny.
If all aspects of the crisis are serious, then people inside will be distracted. When the trees fall apart, it will be difficult to reunite with the people. The so-called defeat is because people are distracted and no one wants to rush ahead. That's nothing to say.
Of course, for me, the label of the whole company is closely coincident with Liu's label, so in this case, if Dongdong is dismissed, it is doubtful whether it can be done well. Of course, on the other hand, once Liu is removed from office, it will be fatal to Liu, and it is hard to say whether he can be reborn in some cases.
In view of the above crisis, how to deal with it is a technical and artistic activity.
If Serina Liu had a yellow meal in the United States. First of all, we should fully admit the facts, and then come up with a comprehensive plan to deal with them. If you always want to muddle through, you will become more and more passive and eventually lead to collapse.
If you have no food, it will be easier to cook. You should tell the truth and make things clear. Soon, it will disappear, but it is easy to handle.
But at present, Liu has not found a strong attack, which is not in line with his character, right?
This is an artistic and technical work. What you say, how to grasp the temperature, what kind of tricks to take, the knowledge here, and a lot of medicines are all based on Liu's presence in the United States, not just fooling around.
If you are hunted by Wall Street, you must give some benefits to others. If you are taken care of in other ways, it is inevitable to break the bank. In short, it is impossible to get away with it. Need to pay the price, and then consider the minimum cost, the maximum benefit, and eliminate the impact. That is the best way to deal with it.
As for how to look at this problem, men must be careful when they go out. If you can't control your penis, then you usually hug less to be the boss.
JD.COM still faces many crises. In the view of high-tech cars, there are still the following crises in JD.COM.
As the founder and CEO of the company, Liu was caught in a scandal in the United States and was arrested. There are photos to prove that these photos have been spread, which has a great negative impact on JD.COM. If the settlement is reached, JD.COM may face the risk of shareholder class action lawsuit. It will also deal a huge blow to JD.COM. COM's own brand.
JD。 COM is not as successful as Ali in talent training. Ali's talent inheritance plan is very good, and Ma Yun is behind the scenes step by step. The new successor is gradually playing an important role. One of the two major e-commerce companies in China is Ali, and the other is JD.COM. In contrast, it is still firmly in Liu's hands. JD.COM cannot live without Liu, and Liu cannot live without JD.COM. Many people say that JD.COM has no second in command, which seems to explain the problem of talent training in JD.COM.
In the field of e-commerce, the strong rise of Pinduoduo seized the market share of Taobao and JD.COM, and also opened up new markets, which had a certain impact on JD.COM. Many users in JD.COM rely on QQ and WeChat to divert their attention. The rise of Pinduoduo may mean that WeChat redistributes traffic, while judging from the development of JD.COM and Pinduoduo, Pinduoduo may be able to surpass JD.COM, which means that JD.COM may fall out of favor, and JD.COM's financial performance is not bright every year, and it is losing money.
The Liu incident has happened for a long time, but it is just a joke in the eyes of netizens, because, first of all, Liu didn't expect to be so tender and ignorant in the love field, and I didn't even like Miss Liu's beauty, which really made people laugh. Second, without discussing the price in advance, Miss Liu dragged her everywhere to find the elevator and entered the room. The police came to look for all the good things. Third, it seems that it is the first time to visit a brothel and I am at a loss.
Fourth, as a netizen, I despise this kind of news about whoring and have no time to watch it.
Zhao traitors overestimated the appeal of a broken Internet company, underestimated the vigilance and discriminating intelligence of netizens in China, and underestimated the political consciousness of netizens in China.