7-Eleven convenience store was born in the United States, formerly known as "Southern Continental Ice Company" founded in 1927. At that time, because refrigerators were not popular, ice cubes for refrigeration became an indispensable necessity in life. John jepson Goering, who sells ice cubes in Southern Continental Ice Company, is very concerned about the improvement of customer service. He made a decision to open a shop every day in summer, with business hours of 16 hours. This service is very popular among local residents. Not only that, Goering found that local residents not only hoped that he could sell ice cubes, but also hoped that he could sell other daily necessities in time through careful investigation of local residents' purchasing willingness and demand. For example: milk, eggs, bread and so on. To this end, Goering proposed that the Southern Continental Company provide more convenient goods for the stores it is responsible for, and got the company's approval.

In this way, Nanda Continental Ice Company not only sells ice cubes, but also starts to sell milk and eggs, creating new business areas and profit growth points, and is known as the bud of American convenience stores. Originally, this store was called "Totem Store", and the totem pole placed next to the store became the symbol of convenience store. Since the store is open from 7: 00 a.m. to 0: 00 p.m., 1 1946, Southern Continental Company officially renamed the totem store as 7-Eleven, which really kicked off the convenience store era. At present, 7-Eleven stores cover 18 countries and regions around the world.

The typical 7- 1 1 convenience store is very small, with an average floor area of only about 100 square meters, but it provides more than 300 kinds of daily necessities. There are not many products, but any products that are not sold at a certain time or cannot be sold out will be removed from the shelves without any feelings or relationships.