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Introduce PPT or materials of international fashion brands and men's wear brands?
Armani (Italy)-Italian gentleman

1973 Armani established her own brand. The style of this Italian brand has little to do with fashion. In fact, every season, they have some appropriate and understandable changes. Because designer Armani believes that the quality of clothing is more important than the style update.

Armani's men's wear has no sense of formality and affectation, and is integrated into casual wear and sportswear on American campuses, while the fabrics and colors follow the subtle and exquisite Italian tradition. The achromatic system with different lightness and gray level makes people sigh that it can turn gray into infinite meaning.

The latest trend: GiorgioArmani's menswear collection this season is based on the theme of softness and fluidity: abandoning the style of too slender and slender lines and replacing it with a slightly loose and not extreme design. In terms of hue, chocolate and caramel are the main colors, and Armani's series of blended grays, ranging from mineral gray to light gray to dark gray, are indispensable.

BURBERRY (UK)-a pure British brand derived from tarpaulins.

Burberry's history can be traced back to16th century. 1909 Burberry established a unified trademark: the shield symbolizes "protection"; The "Porsum" on the flag held by the samurai is Latin, which means forward.

Burberry used to be a practical brand. In the late Victorian era and early Edward VII era, it produced special waterproof clothing and hunting clothing for almost all outdoor sports. Later, the brand was successfully transformed into a fashion brand, and the Scottish plaid pattern was registered as a trademark in 1924, which became synonymous with it.

Highlights of the latest trend: British style is the focus, cardigans, hats and so on. , or the combination of different items, to create a layered beauty and academic temperament. Tone, different shades of earth tones, blue, camel, occasionally dotted with bright scarves, enhance the sense of contrast. When it comes to related accessories, big handbags are definitely the focus.

CalvinKlein (USA)-Minimalist casual American style

CalvinKlein, the founder of the brand, is a pioneer of minimalism and advocates Lessismore. His men's wear is all men's wear fabrics that are contrary to tradition. Most of them are fabrics containing ultra-light synthetic fibers produced by the most advanced technology, and even soft, soft and heavy women's wear materials. In style, the suit is longer, the waist is tight, the shoulders are wide but soft, and there are interesting straight pants.

The latest trend: in CalvinKlein's autumn and winter men's wear, elegant design is functional at the same time, including plush tweed coat, wool sheepskin coat, sailor tweed coat, motorcycle jacket and waterproof jeans. In tailoring, the natural lines of the body are highlighted, which is more textured against the washed and polished antique leather, satin cotton, twill cotton, soft mole skin, cashmere and striped soft wool. The overall tone is consistent, simple and low-key.

CERRUTI (Italy) —— A model of postwar Italian men's wear.

CERRUTI was originally named Cerruti 188 1, which combined the surname of the founder and the year of founding. The brand started with exquisite and high-quality fabrics and has now become a famous representative brand of Italian men's wear industry. Rigidity reveals nature, and it is famous for its smooth lines, comfortable vision and wearing feelings.

The latest trend: Cerruti's design concept this season is-Renaissance knight, a man with noble and wandering temperament, an elegant man with restless factors in his blood. In terms of color, the warm earth color system is still the background color. Kashmir turtleneck coat, suit coat and a light-colored fur scarf immediately added luxury tension to the frugal appearance.

Gucci (Italy)-a symbol of status and wealth

This brand, which has been famous for producing high-end luxury goods for more than 80 years, has always been the consumption craze of the upper class, especially in the last 30 or 40 years.

Gucci encourages men to wear leather clothes, because it gives men's leather clothes and other men's clothes new life with neutrality: leather clothes are light and soft, like an ordinary jacket; The tight-fitting design emphasizes the masculine figure of men, and the detail is to abandon trivial minimalism and present modern yuppie style.

The latest trend: Gucci men's wear in autumn and winter is full of hedonism, with the modern playboy style of 1960s. A formal suit that emphasizes a fitted waistline will occasionally be stitched with velvet on the collar piece or pocket cover, and cuff links, collar needles, scarves, silk ties and gloves will be used to match the overall shape.

Givenchy (France)-advocating elegance

Pure and elegant Audrey Hepburn is the dream angel of many men in the world. Givenchy is the man behind her. She has been an image designer for more than forty years. Givenchy's elegant demeanor and cool and clean appearance in any occasion are called "fashion gentlemen". 1973, givenchy officially launched men's wear. And his men's wear is almost the embodiment of himself-concise, refreshing, thoughtful and decent, both rigid and elastic.

Highlights of the latest trend: Givenchy always conforms to the British style and is full of British gentleman style.

Ralph Lauren (USA)-Natural, Comfortable and Simple

1968, the founder Ralph Lauren founded PolobyRalphLauren. "I believe that clothing can eventually exist beyond the time limit" is his design concept. He introduced the simple and classic style into the field of fashion design, using natural or natural fabrics to realize the concept of simplicity with free and smooth tailoring.