What most people in China don't know is that coffee originated in Ethiopia and was originally a popular drink of the Ottoman Empire from Egypt to Arabia. When Ethiopian coffee is transported to the Arabian Peninsula, it will be transshipped in a port city called Mocha in Yemen, hence the name Mocha. Coffee has become a worldwide beverage, deeply bound with European and American cultures, which is the result of more than 500 years of European colonial history.

It is understandable that coffee only gives China people another choice of drinks, but coffee does have a certain cultural aggression and even ideological offensive color in China. The reason is probably that the Red Age destroyed the teahouse culture in urban and rural areas in most parts of China before. In the previous two decades, the image of tea was polarized, either because workers, farmers, teachers, poor cadres and old men did not pay attention to it, or because of collusion between officials and businessmen. Teahouses have also become a place where middle-aged and elderly people talk about everything in a mixed society. Most young people born after 70 in big cities and 80 in small places have no feelings about this tea culture, and even have a faint dislike.

Because of the brainwashing of various audio-visual products, coffee has long been a symbol of youth, fashion, romance, abundance, modernity and openness. How many young people from small cities or rural areas go to big cities to study or work? When they drink coffee in cafes for the first time, they will have an inexplicable sense of accomplishment, although most people don't like the taste of coffee at first. This mentality of linking coffee with modernization is common throughout East Asia, from Japan and South Korea to Hongkong, Taiwan Province to Viet Nam. In particular, South Korea and Taiwan Province Province love cafes and bakeries far more than Christians in Europe and America.

Under this cultural aura, the business of coffee shops is certainly good. China has become the biggest market for Starbucks, and China people have made a fortune themselves. More than ten years ago, when I was in college, most college students didn't have the habit of drinking coffee (although a few people bought Nestle instant coffee to refresh themselves). Now it seems that it has become the daily life of countless young people in large, medium and small cities to order ice-American things.

Thousands of years of tea culture and centuries of tea-making custom in China have not yet found a good interface with youth culture. On the contrary, the tea industry in Taiwan Province Province pulled back a game. Nowadays, there are many tea shops for online celebrities, but the scale of enterprises is still not as good as that of Ruixing and Starbucks. See if there will be a turn for the better in the future. I also hope that China's centuries-old tea culture can be reborn in the commercial development.