On June 18, 2007, TCL Group announced the launch of a new brand strategy and interpreted "TCL" as "creative life". Previously, TCL Group interpreted TCL as "the lion of China today".
65438-0980 The Electronic Department of Huiyang Machinery Bureau of Huizhou City, Guangdong Province was separated from Huiyang Electronic Industry Company, the predecessor of TCL. 198 1 year, China (Chinese mainland) and Hong Kong (Hong Kong and Britain) jointly established TTK Household Appliances Co., Ltd.
1986, founded TCL brand. From 65438 to 0989, TCL's telephone production and sales ranked first in Chinese mainland for the first time. After entering the1990s, TCL developed rapidly and became the leader in the TV industry. Engaged in the production and manufacture of recording tapes, and later extended to telephone, TV, mobile phone, refrigerator, washing machine, air conditioner, small household appliances, LCD panel and other fields.
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Development process—
Stage 1: scale accumulation stage (1981-1991)
This stage laid the genes of TCL: flexibility, no dogma, pragmatism, no empty talk, bold practice, exploration and innovation; Open and transparent; Not waiting, not reaching out, relying on oneself, relying on strictness, relying on the system, this is the DNA that TCL has penetrated into the bone marrow since its birth.
The second stage: the high-speed growth stage of enterprises (1992- 1998)
At this stage, TCL gene accumulated strength, created a miracle of rapid development, and explained what reform is with its brave practice. This is what Comrade Xiaoping said about crossing the river by feeling the stones.
There is nothing worth learning. We grope our way forward according to market rules. With the rapid development and tortuous reform, we have completed the typical reorganization of China Manufacturing and become the first competitive manufacturing enterprise under the modern enterprise system in China. In a sense, this historic achievement of TCL in the manufacturing field can be compared with Xiaogang village, which implements the household contract system in rural areas.
The third stage: building a global leading enterprise (1999- up to now)
At this stage, TCL seeks self-breakthrough on the basis of development, seizes the opportunity, starts to go out and make bold breakthroughs. Through international mergers and acquisitions, setbacks and the rebirth of the Jedi, TCL pioneered the global pattern and competitiveness, and accumulated valuable experience for China enterprises to go global.
This is another outbreak of TCL gene. The courage of the explorer is accompanied by loneliness and pain, and the battle is at the forefront of reform and opening up-the cusp of internationalization. TCL is indomitable and has become one of the typical representatives of China's advanced manufacturing industry. ?
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