2. In terms of categories, JD.COM will be 6 18 in 2023, and the new trend category will exceed 1200. Among them, 3C digital products performed brilliantly, and the turnover of Apple brand JD.COM 618 exceeded 10 billion for three consecutive years. The turnover of 40 series graphic game notebooks and mini-consoles increased by 5 times and 3 times respectively. AR equipment, 2TB and above solid state drives and folding screen mobile phones increased by 5 times, 4 times and 3 times respectively. The turnover of 4K projectors, open headphones and track sockets all increased by more than 200% year-on-year.
3. Wisdom education is still a hot spot for parents to buy in 2023. The overall category turnover of audio-visual education increased by 70% year-on-year, of which learning machines, translation machines and repeater machines all increased by more than 2 times. Driven by the personal private cloud boom, the turnover of NAS network storage and whole house WiFi networking routers increased by more than 50% year-on-year.
4. The turnover of e-sports equipment trend products represented by high-performance game books, game consoles and lightweight game mice increased by more than 200% year-on-year,150 —— the price range of game mice in 250 yuan increased by more than 3 times.