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The Development Course of CCTV Financial Channel
65438+1 May, 1973 1 day, Beijing TV Station (predecessor of CCTV) began to pilot color TV, which was broadcast on Beijing Channel 8 every Tuesday, Thursday and Saturday night, and was officially broadcast on June1day of that year. It can be regarded as the predecessor of CCTV-2.

On May 8th, 1974, the color program of Beijing TV Station was increased to broadcast once a night.

On July 25th, 1977, both programs of Beijing TV Station were changed to color TV programs, completing the transformation from black-and-white TV to color TV. By the early 1970s, Beijing TV had been able to transmit programs to 20 provinces, autonomous regions and municipalities directly under the Central Government through microwave lines. CCTV-2 established an "open circuit" communication mechanism. As the help and supplement of CCTV- 1, the prototype of one of the only two comprehensive channels in CCTV was initially established.

1984 65438+February, the economic department of CCTV was established.

1 98565438+1October1,Economic Life sponsored by the Ministry of Economic Affairs was broadcast to the whole country through CCTV- 1 This program is a TV program promoted by CCTV, and it is also the first national TV economic program in China. On March 8th, 1985, after CCTV launched the economic program, Hu Qili, then secretary of the Secretariat of the CPC Central Committee, telephoned to convey the instructions of Wan Li, then vice premier of the State Council: "We should set up an economic TV station, focusing on spreading economic news, economic information, business quotes and advertisements."

1986 65438+In February, the former Ministry of Radio, Film and Television held a "CCTV II program transmission meeting to the whole country" in Qingdao according to the instructions of the central leadership. At the meeting, it was decided that CCTV would officially transmit economic programs to the whole country through international satellites on February 1987 1. After the "Qingdao Conference", the Ministry of Economic Affairs established "40 Minutes Comprehensive Economic Information" on the basis of "Economic Life" after a short preparation. 1 987 February1,CCTV-2 officially began to broadcast to the whole country, and comprehensive economic information was officially launched. Two news items broadcast by comprehensive economic information, namely, the watermelon grabbing in Shazikou Freight Yard in Beijing and the serious backlog of goods in Beijing Customs, have become the focus of economic news reports. During this period, CCTV-2 also broadcast a political feature film "The Trend of the Times" reflecting the reform process in China.

1989 65438+February18th 2 1, on the basis of modifying the comprehensive economic information, "Economic Half-hour" was broadcast on CCTV-2.

1991March 15, the first "March 15" international consumer rights day party was held. Since then, the March 15 party has continued to this day, and it has been held for 26 times as of 20 16. From May 20th to 25th, CCTV held a national economic publicity forum in Tianjin, attended by 90 representatives from TV stations in 26 provinces, autonomous regions and municipalities directly under the Central Government and 28 cities with separate plans, provincial capitals and municipalities directly under the Central Government. The meeting suggested that CCTV set up "economic information simulcast" and establish a national TV economic publicity and cooperation network as soon as possible. In September, the Ministry of Economic Affairs of CCTV organized an interview group of more than 40 people for three times to go deep into Dabie Mountain in the old revolutionary base areas to understand the various needs of the people's economic development in the old revolutionary base areas, to bridge the gap for the economic construction in the old revolutionary base areas and to send help to the people in the old revolutionary base areas.

1June, 992 18, CCTV held an enlarged meeting of the party group to seriously study the issue of opening a new economic information network on the premise of continuing to run the economic half-hour column well. 12 in July, a meeting of directors of TV stations in all provinces and cities in China was held in Beijing to implement the information source and cooperation network of economic information network. On August 3 1 day, 18: 30, Economic Information Network was broadcast on CCTV-2, aiming at forming a national economic information dissemination network, connecting production, supply and sales channels, serving the prosperity of socialist commodity economy, building a bridge for productivity, and becoming a staff officer of producers, a consultant of operators and intimate friends of consumers. 1 On June 30th, 996, the broadcast was stopped for the first time1.

1994, CCTV-2 began to launch the first domestic program named after the host in Economic Half an Hour.

1 April 9961to 16, 16 The TV series "Pilot Tracking" was broadcast on CCTV-2 "Economic Half-hour". In June, the Ministry of Economic Affairs transferred from CCTV News Center to CCTV Advertising Economic Information Center. From 65438 to 0996, in order to strengthen the audience's understanding and grasp of the economic situation, the former Ministry of Economic Affairs of CCTV held ten consecutive economic activities at home and abroad. On July 1 day, CCTV-2 was officially adjusted to a channel featuring economic programs, which opened the channel specialization reform of CCTV II.

May 5 1997, CCTV-2 changed the name of some programs. Financial Report was renamed as China Financial Report, Entrepreneur was renamed as Well Managed, and Global Economy was renamed as World Economic Report. On July 8, the inaugural meeting and the first plenary meeting of the Economic Publicity Advisory Committee of CCTV were held in Beijing. Invite 12 leaders of central ministries and commissions, 14 famous economists and entrepreneurs to serve as CCTV economic propaganda consultants. In that year, CCTV-2 Economy broadcasted a series of films such as Wenzhou People, Beyond 1997-Economic Relations between Hong Kong and the Mainland, Talking about Farmers' Burden, Cross-century Change, Soft Landing, Difficult Breakthrough, Millennium Talk Resources and Call of the Century for half an hour.

1March, 99815th, CCTV-2 launched a large-scale live broadcast program' 98315th Action' which lasted for six hours during the daytime, setting a record for the duration of live broadcast and daytime ratings of this channel. Now, the financial channel publishes a special report "3. 15 in Action" every year. On June 1 day, CCTV officially introduced the channel packaging scheme, and the packaging of CCTV- 1 and CCTV-2 started. On the same day, CCTV-2 officially changed the transparent font "CCTV-2" logo, and the promotional film began to use the text double-line CCTV logo with a blue-gray background, namely CCTV- 1 and CCTV-7. 165438+1On October 22nd, CCTV drew lessons from the popular interactive program style in Britain, and the entertainment puzzle program "Lucky 52" was broadcast on CCTV-2. 65438+February 10, in order to commemorate the 20th anniversary of the reform and opening up, CCTV-2 launched "20 people in 20 years" in "Economic Half-hour". At that time, CCTV-2 produced programs around the "five major reforms" (state-owned enterprise reform, financial system reform, government institution reform, grain circulation system reform, urban housing system reform) and medical security system reform, which created a good public opinion environment for deepening economic reform and re-employment project.

1April 999 17, the 85th China Import and Export Fair (Canton Fair) was successfully broadcast live on CCTV-2, which was the first time that the fair was broadcast live on TV in 42 years. On July 5th, CCTV-2 China Financial Report was changed to four times a day (three times on Sunday), with a total broadcast time of 85 minutes (70 minutes on Sunday). In the same year, "well-managed" was changed to "famous businessmen". On August 9th, CCTV-2 bid farewell to the semi-automatic analog broadcast system that has been running for 12 years, and adopted the all-digital broadcast system to realize the automatic broadcast of the manipulator. In September, CCTV-2 teamed up with Shanghai TV Station to launch a special report on Shanghai Fortune Global Forum at 1999. 10, 165438+CCTV-2 broadcast live the "1999 Science and Technology Going to the Countryside" activity in Sanlifan Town, Luotian County, Hubei Province. At that time, CCTV-2 reported the economic achievements of the 50th anniversary of the founding of New China in stages as planned, and broadcast a series of programs such as Financial Memorandum-Brilliant Achievements of National Economic and Social Development in the 50th Anniversary of New China and the Pride of the Republic in more than two months.

On July 3rd, 2000, CCTV-2 changed from a comprehensive channel focusing on economy to a channel focusing on economy, life and service, and launched Securities Time, Earth Report (later renamed Earth Story), Happy Dictionary, Dialogue, Securities Night (later renamed Today Securities), Qingfeng Cheying and China Real Estate Newspaper. On February 28th, 65438, the first CCTV2000 Economic Person of the Year, sponsored by CCTV, came to an end in the "Economic Half-hour Night" award ceremony. By the end of 20 13, CCTV China Economic Person of the Year had held 14 issue, which was called "China Economic Circle Oscar". At that time, CCTV-2 made special reports on the annual meeting of Davos World Economic Forum, Beijing International Week and auto china. At the same time, there are 2000 national day special programs such as "Northwest Travel of Finance and Economics" and "Science and Technology Going to the Countryside in 2000".

20011/On October 20th, the first China Fashion Design TV Competition "Dawn Fashion Cup" (collectively referred to as "CCTV Fashion Design and Model TV Competition" from the second session) jointly sponsored by CCTV and the former State Economic and Trade Commission was broadcast on CCTV-2, which was a fashion competition held by means of TV communication. CCTV-2 launched the joint operation of the 80th anniversary of the founding of China with the theme column, and produced a series of special programs and topics that are close to the economy and conform to the channel positioning. On July 9th, CCTV changed its logo, and CCTV-2 began to adopt a channel packaging system that was unified with all other CCTV channels, such as CCTV- 1, and the background of the promotional film was sea blue (CCTV- 1 did not fine-tune the channel id until August 5th, 2002). On the same day, the economic half-hour was extended from 30 minutes to 35 minutes. That year, CCTV-2 Earth Story pioneered the introduction of reality show (Survivor) in China.

200 1, the layout of CCTV-2 special programs has formed a community effect. There are special program communities formed around New Year's Day and Spring Festival, such as "CCTV2000 Economic Person Selection Campaign", "Top Ten Economic Phenomena in 2000" and "Top Ten Speculations in 20001Stock Market". There are program communities formed around major activities and events, such as the special program "Rectifying the Order of Market Economy-We are in Action" broadcast by Economy for half an hour.

On New Year's Day, 2002, CCTV-2 broadcast CCTV200 1 China Economic Annual Report, exploring the "writing" of China's economic annual report in a complete TV way. During the Spring Festival, the "I am happy and lucky"-2002 Family Dream Challenge jointly launched by Happy Dictionary and Lucky 52 was broadcast on this channel. On July 30th, CCTV-2 "Economic Information Network" resumed broadcasting, and it was broadcast live for 30 minutes from Monday to Saturday. At the same time, the Economic Half-hour was also revised and broadcast on the same day. 10 June 17-20, CCTV-2 hosted the advertising festival-CCTV International Television Advertising Competition. During the 16th National Congress of the Communist Party of China, CCTV 2 launched two series of programs, Well-off China and Recording China. The Economic Information Network has launched 50 series of reports for well-off China. The Economic Half-hour and Dialogue aims to record China. 165438+ 10, CCTV-2 Securities Today and Securities Time were integrated into China Securities (later changed to Securities Time), which realized the merger of the two columns and optimized the resource allocation.

In 2002, CCTV-2 launched the interactive educational program "Happy Hero" specially designed for the Golden Week, and continued to hold it in 2003, 2004 and 2005. In the same year, CCTV-2 produced and broadcast the first National TV Cooking Competition, which was a professional competition based on the weekend edition of Life's Man-Han Banquet-National TV Cooking Competition (later renamed as "Gourmet Beauty Cooking Competition") and showed China's food culture and cooking skills by means of television. CCTV-2 pays more attention to the extension of brand programs and constantly enhances the channel image. CCTV200 1 China Economic Annual Report, CCTV200 1 China Economic Person of the Year Selection, Ju Life -200 1 Home Appliances Customer Satisfaction Brand Survey, Spring Festival Package, Happy Heroes and a series of reloading programs have been launched one after another.

In September 2003, after in-depth investigation and repeated argumentation, it was decided to take CCTV-2 as the pilot of channel system reform, and the channel system was promoted step by step and at different levels in economic channels. First revision (2003.6438+00.20-2006.08)

On1October 20th, 2003, 10, CCTV-2 was changed from economic, life and service channel to economic channel. After the revision, it was launched at the first time in the morning, and the global information list was launched at noon. At the same time, entertainment programs such as Extraordinary 6+ 1, Absolute Challenge are also presented.

June 65438+1October 65438+June 2004, CCTV-2 successfully recorded the special program "People's Judges" of "The First Ten Outstanding Judges in China". 65438+1From October 22nd to 28th, CCTV2 launched the Spring Festival special program "With You" to get out of the studio and get in touch with the audience. In April, CCTV-2 took the lead in disclosing "Fuyang Inferior Milk Powder Case"; In addition, the "Shaanxi BMW Lottery" was also disclosed by CCTV-2 for the first time. In September, CCTV-2 adjusted its operation structure and mechanism again, the program studio was cancelled, and the channel director directly managed the program producers, making the economic channel truly a flat channel operation structure. CCTV-2 also takes resource integration as the breakthrough point, and from the characteristics of information production and the purpose of resource sharing, integrates the resources collected in the early stage of economic information to build a public platform for program production with unified channels. 65438+1October 18-24, CCTV-2 and six domestic provincial TV stations jointly launched Dream of China, which was held again in 2005, 2006 and 2007.

In 2005, on the basis of integrating platform channels, CCTV-2 initially established a sharing system for sharing economic columns and public platform topics through local area network, so as to realize the sharing of information, guests and topics among all columns of the whole channel. On March 28th, CCTV-2 was revised, and four columns were introduced: supermarket winner, wealth story, tonight and exchange space. On April 22-30, CCTV-2 launched a large-scale series of "Brand China" reporting activities in conjunction with a number of information, columns and special programs to publicize and implement Scientific Outlook on Development and strengthen the publicity of China's own brands.

In May, 2005, CCTV-2 strictly implemented the bottom elimination system according to the instructions of CCTV leaders and the comprehensive evaluation index system of CCTV. In July, CCTV-2 created a family entertainment program "Family Story". In August, CCTV-2 publicized and reported the activity of "All people save and act together" to promote the whole society to build a "conservation-oriented society". On June+10, 5438, CCTV-2 launched "China Economic Lecture Hall" on the occasion of the Fifth Plenary Session of the 16th Central Committee, and invited speakers who participated in policy formulation and were familiar with the policy background every day. On June 5438+065438+ 10, CCTV-2 launched a special event "China people's pride-searching for heroes" with the theme of "ordinary heroes". After the annual China Fire Publicity Day broadcast the "Pride of China People" award party (CCTV-2 changed to the financial channel, "Pride of China People" was handed over. 65438+Feb 1 In order to cooperate with the Central Economic Work Conference, CCTV-2 launched a series of reports on "Brand China" in "Economic Information Network" to report on scientific research institutions and enterprises with outstanding independent innovation achievements.

In 2006, CCTV-2 established a topic selection calendar system at the channel level to provide economic topic selection planning and planning. Based on the annual economic report of China, a survey of economic life in China was carried out. In that year, the host selection activity "Charming New Partners" was held. In March, CCTV-2, the Ministry of Agriculture, the Ministry of Science and Technology, the State Forestry Administration and other relevant ministries and commissions, as well as dozens of provincial and municipal television stations jointly produced and broadcast the special program "Science and Technology Entering the New Countryside". In May, CCTV-2 formed "strengthening economic characteristics and amplifying economic brands; Optimize the channel structure and enrich the variety of programs; Innovative planning and flexible response to the market are the basic ideas of the revised scheme of "connotative fine-tuning". From June 9th to July 9th, CCTV-2 participated in the World Cup broadcast in Germany. In July, CCTV-2 held another publicity campaign on the theme of "Revisiting Dabie Mountain to Build a New Countryside" following the report of 199 1 Dabie Mountain Revolutionary Old Area.

The second revision (2006.08. -2008.438+00.26)

Since August 2006, CCTV-2 has started to use the red ball logo, with the slogan: Economic Channel, right beside you. On August 9th, CCTV-2 Business Case Analysis column "Business Time" was launched. On August 16, CCTV launched the "Green Advertising Logo" review in the evening prime time. In the evening prime-time advertisement of CCTV-2, the translucent "green advertisement sign" is displayed in the upper right corner of the screen. On September 16, CCTV-2 "Family Story" was successfully broadcast in 2006.

June 5438 +2006 10, CCTV-2 broadcast "Love Taihang Mountain to Build a New Countryside". 165438+ 10, CCTV-2 launched five episodes of Anti-Commercial Bribery series. 165438+1October 13, released by CCTV-2 12 episodes of the large-scale TV documentary "The Rise of Great Powers", each episode is 50 minutes. This film is a transnational TV documentary with the theme of the history of world powers. 65438+February 1 1, CCTV-2 released 10 episode documentary "Transnational Storm" reflecting the arduous course of China enterprises' "going out"; On the same day, CCTV-2 channel was broadcast all day, and the "Fifth Anniversary of China's Entry into WTO" 16-hour live broadcast was launched. In 2007, CCTV-2 launched the TV activity "Fall in Love with the Country: China's Most Worth Introducing to the World". On September 1 day, CCTV-2 broadcasted the launching ceremony of "National Energy Conservation and Emission Reduction Action", and the channel launched a special report. 10/5, 10, CCTV-2 released six episodes of TV political commentary "The Road to Rejuvenation" on the eve of the 17th National Congress of the Communist Party of China, which premiered on CCTV- 1 prime time.

On May 5, 2008, CCTV-2 made a "professional upgrade" adjustment, focusing on improving the influence of economic programs and optimizing the channel structure. After the "5. 12" Wenchuan earthquake in 2008, CCTV-2 released a special report "Uniting for Earthquake Relief". On the eve of the Beijing Olympic Games, CCTV-2 and BOCOG jointly produced the Olympic special program "Come on, China". On August 9-24, CCTV-2 participated in the broadcast of the Beijing Olympic Games. In addition to the "Economic Information Network" and other columns have been broadcasting the Olympic Games, the logo has temporarily moved to the upper right corner. On September 1, CCTV-2 started the first class (later moved to CCTV- 1 broadcast). On September 20th, CCTV-2 began to broadcast "Economic Information Network" and "Economic Half-hour" in the evening, and made a live report on the Wall Street storm. 101October1day, CCTV-2 opened another one-hour live special report on "Storm on Wall Street" at 18:05.

Third Revision (2008. 10.27-2009.08.23)

On June 27th, 2008, 10, CCTV-2 launched the economic commentary program "Watch Today" (predecessor of CCTV's financial review) and the interview program "Brave Le Hui" (later stopped broadcasting). In February, 65438, to commemorate the 30th anniversary of reform and opening-up, CCTV-2 released 10 episode of TV documentary "China Story-About the Chinese Dream 10 Samples".

On August 22nd, 2009, 18, CCTV-2 broadcast the documentary "Made in China". First revision (24-20 August 2009122 August 2009)

On August 24th, 2009, CCTV-2 was changed from economic channel to financial channel. The revision strengthened the financial characteristics of the channel, reduced the proportion of non-financial programs, and successively launched global financial connection, trading hours, market analysis room and other columns. Life has been changed to consumer proposition, and serving you has been changed to financial online (later changed to making money). At 4: 47 a.m. on September 2 1 Sunday, CCTV-2 added four simplified Chinese characters of "Financial Channel" in Microsoft Yahei font on the basis of the previous version of CCTV-2, which was the first CCTV channel to adopt the form of "English+Numbers+Chinese characters". 165438+1On October 25th, CCTV-2 began to broadcast 24 hours. 65438+February 2 1-29, CCTV-2 broadcast 9 episodes of TV documentary "Memorandum of National Conditions", each episode is 45 minutes.

20 10 from August 23rd to September 23rd, CCTV-2 broadcast 10 the TV documentary "The Power of the Company". Adhering to the consistent rational spirit and global position, the film crew strives to take care of the reality with history, and ask the future with reality with an honest, calm and objective media attitude. On September 22nd, CCTV-2 broadcast 10 episode of TV documentary "Wall Street", each episode is 50 minutes. This film is the first time that CCTV has comprehensively penetrated into major financial centers around the world, and adopted a large number of documentary shooting techniques to fully reflect the creation of TV ontology language.

2011/logo of all CCTV channels was changed, and the logo of CCTV-2 was optimized as "CCTV-2 Finance". At that time, the channel logo appearing in the scrolling subtitles at the bottom of the channel screen was CCTV-2' s own proprietary secondary logo, not CCTV's unified channel logo. In February, CCTV-2 broadcast 8 episodes of TV documentary "China the Stone", each episode was 40 minutes long. On August 2 1, the first CCTV Summit of China listed companies was held in Beijing. By the end of 20 15, CCTV China Listed Company Summit has been held for five consecutive times. 10 June 1-7, CCTV-2 "Economic Half-hour" broadcast 7 episodes of "Cross-border M&A" continuously.

On March 29th, 20 12, CCTV-2 broadcast 9 episodes of the large-scale documentary "BRICS", with each episode lasting 45 minutes. On May 23rd, CCTV-2 Shanghai Studio started broadcasting in Pudong New Area.

Second revision (2012.08.24-2015.04.30)

On August 24th, 20 12, CCTV-2 changed the packaging of the channel, and the main element of the LOGO was changed to two golden arrows. 10 June 19-28, CCTV-2 released the documentary "Currency"10 episode, each episode lasting 45 minutes. 65438+February 3 1, CCTV2, Reuters and American consumer news and business channels jointly launched a live New Year program, and CCTV-2 tried to cover the global time zone.

2065438+0365438+1 October1,CCTV-2 broadcast the first season of the series of micro-documentaries "The Story of Capital" (the second season was broadcast on 20 15). 65438+1October 2 1-26, CCTV-2 broadcast 6 episodes of the documentary "Memorandum of State-owned Enterprises". 165438+1October 5-10, CCTV-2 broadcasts 6 episodes of TV documentary "The Storm of Great Powers", each episode is 50 minutes. CCTV strengthens the audit of public service advertisements. CCTV-2, like other Chinese channels of CCTV, displays a "public service advertisement sign" in the upper right corner of the screen when playing public service advertisements. 65438+February 3 1, CCTV-2 realized high definition, CCTV-2 (high definition) officially started broadcasting, and 20 14 1 was broadcast to the national audience.

From 2065438+65438+1October +0, 2004, CCTV-2 (HD) was broadcast on the satellite of China Satellite 6A, and HD and SD were broadcast simultaneously. The HD version of the logo is the same as the SD version, with the word "HD" added to the right. Like other high-definition channels of CCTV, the butterfly timer of CCTV-2 plays 1 time every 30 minutes, and the word "high definition" is removed. In March, CCTV-2 broadcast 8 episodes of the documentary "The Mystery of Brand", which was the first financial documentary jointly produced by China and foreign countries. On the evening of June 1, Tian, the former director and producer of CCTV II, was put on file for investigation by Jilin procuratorate and compulsory measures were taken. On June 6th of the same year, producer Wang Shijie was taken away by relevant departments for investigation. On August 25th, CCTV-2 broadcast 10 episode of TV documentary "Internet Times", each episode is 50 minutes, which is a documentary about the Internet. On September 19, CCTV resumed the broadcasting task of CCTV-2 major sports events, and CCTV-2 auxiliary sports event channel (CCTV-5+) broadcasted Incheon Asian Games. Until then. 165438+ 10/7, replayed in the market analysis room.

2015 65438+1October 3 1, CCTV-2 big data financial TV news magazine Caijing Weekly was launched.

The third revision (20 15.05.0 1-)

From 7:00 May 1, 20 15, the first time of CCTV-2, trading time (morning edition) (afternoon edition is broadcast in CCTV-2 studios in Shanghai and Shenzhen), global financial connection (afternoon edition), economic information network and economic half an hour. From that day on, when CCTV-2 (Standard Definition Edition) broadcast the program of 16:9, the picture was changed to horizontally compress the broadcast material of 16:9 to 4:3, and the logo was horizontally compressed to adapt to the format of 16:9. On August 17, the butterfly timer of CCTV-2 returned to 4:3 format for some reasons, and soon returned to 16:9 format. On the occasion of commemorating the 70th anniversary of the victory of Chinese people's War of Resistance against Japanese Aggression and the world anti-fascist war in September, CCTV-2 broadcast 7 episodes of TV documentary Financial Memory of the Anti-Japanese War in Economic Half-hour. In the list of top 500 WeChat in China released in11June, CCTV-2 official micro-signal "CCTV Finance" ranked third with a total reading of 23.77 million+and an average reading of 77,693.

20 16 1.4, CCTV-2 CCTV Financial Review starts broadcasting from Monday to Thursday at 2 1.50. And launched four files of Hourly Finance, which were broadcast on 10, 15, 16 and 17 from Monday to Friday; Added Excellent Financial Records, which will be broadcast at 23:05 from Monday to Thursday. On the same day, Shenzhen Studio officially opened. On March 8-13, CCTV-2 broadcast 6 episodes of the large-scale TV documentary "Five-Year Plan", each episode being 50 minutes.