In 20021year, Great Wall Motor decided to transform itself into a global intelligent technology company, focusing on electrification, intelligent technological innovation and global development, deepening category innovation and user operation, enhancing system strength and ecological construction, and starting a new round of high-quality development in 2022.
Do category innovation? New brands and products help the annual performance climb.
In 20021year, Great Wall Motor continued to promote category innovation with users as the center, and introduced a variety of replacement and brand-new models, such as Haval Red Rabbit, Haval Beast, Weimachido, Venatea, Wemocha, Tank 300 City Edition, Tank 500, Euler Cat GT and so on. And build a category brand with category leadership, promote the establishment of tank brand and the world premiere of Salon Automobile to meet the differentiated travel needs of users.
Haval brand sold 770008 vehicles in 202 1 year, up 2.6% year-on-year. Among them, the "National God Car" Haval H6 sold 370,437 vehicles in the whole year, and sold 42,787 vehicles in 202 1 and 65438+February; The sales volume of Haval Big Dog keeps rising, with the annual sales volume of 65,438+000,690, and February 20,265,438+0,654,38+03,028, which continues to lead the new trend of the times. Haval Beast delivered nearly 7,000 vehicles in the first month of listing, and its explosive potential was revealed. In 20021year, new cars such as Haval Beast and Haval Red Rabbit appeared one after another, which helped to promote the category strategy of Haval brand.
Third generation Haval H6
Haval big dog
The annual sales volume of Euler brand 202 1 35028 vehicles, up by 140% year-on-year, and 2022 new cars such as Euler Black Cat, White Cat and Good Cat GT were launched. In February, 2002165438+,the brand sold 20926 vehicles, and the monthly sales exceeded 20000 vehicles for the first time, up 64.2% year-on-year, reaching a record high, ranking firmly in the electric vehicle head camp. Among them, the annual sales volume of Euler Good Cat was 5093 1 vehicle, and the sales volume in February was over 10,000, reaching 10685, up 430% year-on-year. Euler Black Cat sold 63,492 vehicles in the whole year, compared with 8,056 vehicles sold in February of 202 1 and 1. Since 20021,Euler has repositioned itself as a "car brand that loves women more", paid attention to the travel needs of female users, and introduced a variety of new members of the cat family, such as ballet cats, punk cats and lightning cats, and continued to stage product changes.
Ou la Hao Mao
In February, Weipai sold 10065 vehicles 202 1, 58,363 vehicles 202 1, and accumulated users exceeded 450,000. In 20021year, new products of Wei brand coffee family came one after another, and Wei brand Mocha, Macchiato DHT, Macchiato DHT-PHEV and Latte DHT were listed one after another, showing the charm of "a new generation of smart cars". Among them, Mocha sold a total of 28,545 vehicles, and Macchiato DHT delivered them stably, with a cumulative sales volume of 5 145 vehicles. Since the listing of 202 1, 12 and 17, the latte DHT has been favored by the market, with a sales volume of 2,707 units, highlighting the product potential. The dream of a new generation of retro tide-driven Wei brand also appeared during the year, creating a new trend of retro.
This month, Mocha DHT-PHEV will officially open for pre-sale, and the dream of online celebrity models, which has attracted much attention, will also be launched in 2022.
Wei pai mo ka
Weipai Maqiduo
The delivery of 300 tanks continued to rise, with 84,588 vehicles delivered throughout the year and 1 1958 vehicles delivered in February, an increase of 18.3% from the previous month. Tank brand occupies more than 50% of the market share of off-road vehicles in China, and sits firmly at the top of the hard-core off-road vehicles market in China.
In April of 20021year, the tank brand was formally established, creating a new category of "off-road", creating two product matrices of "Mecha Technology" and "Business Luxury", and completing the comprehensive coverage of the high-end off-road SUV market from compact to full size. In 2022, the tank will continue to adhere to the principle of "user-centered" and continue to create a trendy off-road lifestyle for users through category innovation, service upgrade and ecological co-creation.
Tank 500
The annual sales volume of Great Wall pickup trucks in 202/kloc-0 was 233,006, up by 3.6% year-on-year, and the overseas sales volume was 43,599, up by 1 19% year-on-year. For 24 consecutive years, it remained the first at home and abroad, and the global cumulative sales volume exceeded 2 million. Great Wall pickup trucks sold 25,033 vehicles in February 20021and 65,438+,up 15.7% year-on-year, and the cumulative sales in1June exceeded 20,000 vehicles; The monthly sales of Great Wall guns reached a new high, reaching 15, 1 17, and the cumulative sales in1August exceeded 10,000. The Great Wall Gun has developed into two categories: fashion, business, passenger and leisure. 202 1 The global version of passenger guns, artillery, black bombs, travel guns and motorcycle guns went on the market one after another, and new cars such as full-size pickup trucks, super-running pickup trucks and King Kong guns made amazing appearances. Great Wall Gun has been listed in more than 50 countries and regions on four continents, such as Australia, Chile, South Africa and Egypt, and has become a five-star China brand under the latest A-NCAP standard in Australia, which has fully opened the first year of globalization of pickup trucks in China.
Changchengpao
Full-size pickup
King kong cannon
In 20021year, Great Wall Motor's newly hatched Salon Car also made its world debut, and took the lead in launching the "Mecha Technology" in the industry, officially entering the luxury pure electric vehicle market. Salon's first model, the Mechanosaurus, made its debut, which set off a mecha storm.
Mechanical dragon
3.0T+9AT/9HAT super powertrain leads the electrification and intelligent technology.
Since 202 1, Great Wall Motor has made continuous progress in the fields of high-efficiency fuel, hybrid power, pure electricity and hydrogen energy. And accelerated the "three intelligences in one" of intelligent driving, intelligent cockpit and intelligent service, providing a breakthrough core technical foundation for product rejuvenation. Haval, Weipai, Euler, Tanks, Great Wall Gun, etc. have all achieved the application coverage of the Internet of Vehicles, and the image of the "Great Wall of Science and Technology" has been further consolidated.
At the 8th Science and Technology Festival of Great Wall Motor, which opened on June 28th, 2002 1 12, Great Wall Motor exhibited the innovative technological achievements in the field of carbon neutrality and intelligence, and proposed that it would continue to "invest heavily in R&D", with an accumulated R&D investment of10 billion yuan by 2025, so as to ensure that
The 8th Science and Technology Festival of Great Wall Motor opens.
In 20021year, Great Wall Motor released 3.0T+9AT/9HAT, a high-end powertrain in the field of high-efficiency fuel, realizing mass production off the assembly line, and the first tank was 500. Lemon hybrid DHT technology has been mass-produced on models such as Wei brand Macchiato DHT, Wei brand latte DHT and Haval Red Rabbit hybrid DHT version, which has set off a mixed wave in the automobile market. The100000 engine of Great Wall Motor Honeycomb Power rolled off the assembly line, becoming the first enterprise of China automobile brand to produce and sell 10 million engines. Great Wall Motor 1.5T lemon hybrid DHT system was selected as one of the top ten engines of China Heart 202/KLOC-0, which proved the industry leading position of Great Wall Motor powertrain technology.