From the engine, gearbox, power, displacement and price, there is no difference between Haval's red standard and blue standard models, but why does Haval divide the models into red standard and blue standard? What's the difference between them? Is red label better or blue label better? With these questions, let's answer them one by one. The origin of Harvard red and blue logo is 20 13. When Haval broke away from the Great Wall and became an independent brand, it began to use Haval's car to make a mark in the public eye. The logo at this time is only red. Later, with the continuous popularity of H6 owned by Haval in the market, more and more consumer groups were involved, and Haval began to segment the market. So on April 20th, 20 15, Haval released a new model with red and blue labels for the first time at the Shanghai Auto Show that year. Since then, every time Harvard H6 introduced a new model, it was subdivided into red and blue labels. Other Harvard models have followed this red and blue label strategy. The difference between Harvard's red label and blue label is 1, and the product positioning is different. According to Harvard's official statement, the red label Harvard's style is more atmospheric, with strong visual impact, focusing on luxury, convenience and versatility, and positioning the mainstream family; Blue label Haval's style is more simple and cool, full of sports sense, cool and novel, full of science and technology sense, positioning new young people. 2. There are differences in design. From the most intuitive visual point of view, the middle net of the red label model is trapezoidal design, and the middle net of the blue label model is hexagonal design. Of course, apart from the differences in the air intake grille, there are also differences in some details, such as the shape of the headlights and the wheels. 3, interior design style differences In the interior design, Haval red standard and blue standard models usually have obvious differences. Generally speaking, the interior atmosphere of the red standard model is warm and tends to be designed for home improvement, while the interior modeling of the blue standard model is more dynamic and tends to be young and energetic. 4. Different configurations. There will be some differences between the configuration of Haval red label and blue label. Take the 20 19 red label 1.5GDIT dual-clutch Chaohao Zhilian version and blue label version with the same price. Compared with the red label, there are more lane keeping and active parking functions, while the blue label is optional. But the blue label has active braking function, and the red label does not. Why are there red and blue labels? From the above introduction, we already know that Harvard's red and blue label strategy is actually for the needs of more market segments. According to the different shapes of the red and blue signs, the vehicle configuration is more subdivided to meet the extensive needs of all kinds of people with different ages, hobbies and aesthetic characteristics. Because the red and blue labels tend to be consistent in essence, manufacturers only need to make small changes to the red and blue labels, which will not greatly increase the cost. Low input and high income can not only meet the different needs of consumers, but also increase the income for manufacturers. Why not? Which is better, Harvard red label or blue label? There is no difference between Harvard red label and blue label models. This is more like a marketing strategy. As the saying goes, carrots and vegetables have their own tastes. It can't be said that the blue label has an advantage, or that the red label is more cost-effective, but the people we choose are different. You can choose according to your own preferences and needs, and you don't have to be too entangled.