In recent years, more and more programs with the theme of promoting traditional culture, such as "The Banquet at the Tang Palace", have become popular, and gradually more star artists who embrace national culture have become popular. More surveys show that more than 70% of consumers in the country are young people born after 90. Various phenomena show that more and more young people born in the most prosperous generation in China are beginning to regain their traditional culture.

National customs and tides rooted in traditional culture have become popular keywords for young people's cultural consumption. According to the data of a ticketing platform, the performance of the Kunqu Opera Peony Pavilion in the first three quarters of 202 1 doubled compared with that of 20 18. In the first half of 2002/KLOC-0, the number of crosstalk performances has exceeded 9000; It is hard to get a ticket for the dance drama "Only this Green" that interprets "A Thousand Miles of Rivers and Mountains" with dance. The innovation in the inheritance of Qu Yuan Zatan is not only the aesthetics of parents, but also the choice of young people at present.

Under the trend of cultural creation, intangible culture, national tide and national style that young people like are entering young people's lives in the form of fashion culture. These non-legacy cultures, national trends and national customs contain infinitely rich and complex factors, including China culture, China art, China aesthetics, China spirit, China wisdom ... non-legacy cultures and traditional cultures, which provide rich literary materials, themes, images, forms, symbols and ideas for national tides and national customs, and finally become the cultural sources and concepts of "national tides" and "national customs".

Why are traditional cultures such as non-legacy, national tide and national style deeply loved by young people? Because, in the pursuit and enthusiasm for this popular traditional culture in the form of fashion and cultural creation, young people's self-style and attitude towards life are reflected, and they gain a kind of identity and cultural identity. Moreover, in this trend, they have integrated into social hotspots and the spirit of the times, and finally young people have found a "spiritual fit point."

We have extensive and profound cultural resources, which are the basis and foundation for traditional culture to become fashionable. Some traditional cultures, such as intangible cultural heritage, national tide and national style, use the form of TV culture, some use new media technology, some develop through cultural creation, and some add fashionable cultural elements. They go to the public and young people with the spiritual interest, aesthetic fashion and cultural temperature of the times. This also gives us a new understanding and interpretation of traditional culture. Tradition and history are no longer rigid, but vivid and creative, which brings us closer to tradition and becomes a way for us to return to history and tradition.