First of all, ZARA: A "body" is exquisite in fashion.
1, window design
ZARA's window design is developed and produced by the headquarters, and the window sizes of all shops are uniform. After determining the theme of the season, the designer designs and makes samples, and then sends them to shops all over the world to ensure the global unity of window display.
ZARA uses traditional window display technology to skillfully show fashion trends in the window and design them next to those luxury brands.
2. The visual image of the store
ZARA store image conveys the overall atmosphere of fashion atmosphere.
Men's wear display is divided into formal wear area and leisure area, most of which are neutral colors and low brightness colors, and the collocation of accessories runs through.
The display of women's clothing area is the focus of ZARA brand display. Transparent glass can be seen outside the store, so it is hung on both sides, so that consumers can update the goods inside at a glance.
Whether it's men's clothes, women's clothes or baby clothes, there are different space commodity areas, so that every consumer can easily find clothes suitable for children's age.
3. Lighting design
Most of the lights in ZARA stores are inlaid lights and fixed spotlights, and the lights need to be crossed to reflect the fashion style of the brand.
Second, H &；; M: I love creativity and use props to create personal beauty.
1, window design
H & ampm's window design scheme was planned by the headquarters one year in advance, which also reflects the high efficiency of fast fashion brands, but H&; M's replacement frequency is not as frequent as ZARA's, and it is updated once every half month or so.
Many models and props are used in the window of H & ampm, especially the operation of props.
Models have different postures, types, positions and forms, thus emphasizing the diversity and collocation of clothing. Even if the props in the window are the same, they will show different visual display effects when placed in different lists and models in different positions.
2. The visual image of the store
H & ampm store features: spacious space, clear moving lines, orderly goods, rich colors and novel windows.
Because H &；; M's products are rich, so besides women's wear, men's wear and children's wear, there is also an accessories exhibition area. The whole store looks like a small department store.
The display of women's clothing mainly uses color to create the rhythm of the shop and mobilize the shopping mood of customers. At the same time, use some trinkets to support the fun of the store.
3. Lighting design
In the setting of lighting, the front light and oblique light are used to render the wonderful atmosphere of the shop.
Third, C & A: Advocating simple and warm, "scene-based" life segments.
1, window design
C & ampa's window design tends to reproduce modern life scenes. The window design is mainly based on the style of goods and the story that fashion designers want to express, which is closer to the lifestyle of modern people.
C & ampa. There are two ways to display the window, one is the usual window, which is displayed in a closed or semi-closed way, and the other is the window display of the sky frame.
The theme of each window of C & ampa is very clear, emphasizing the color contrast between props and model clothes, and each stage will have different themes.
Shelves can be divided and combined flexibly and transformed into different forms.
2. The visual image of the store
The first visual experience of C & ampa is simplicity and warmth. The background wall of the shop is more dynamic under the illumination of light.
The wall display structure of the shop is divided according to the quantity of goods in each season. Every time, every season's main styles and low-priced goods will be given priority for the first display, and the display location will generally be selected at the entrance and corner fitting room.
Whether it is men's or women's wear, the color display technique has become the key display principle of C & ampa. According to the new season's commodity display manual, the display mode and TINT of all commodities are determined.
The display of each area is differentiated and adjusted according to the color block, and the model, front hanging and side hanging echo each other. In the principle of display, it is considered that the goods are easy for consumers to take, and the types of shelf combinations are rich. The purpose is to give consumers a dazzling visual experience and a variety of choices.
Fourth, Topshop: low-key luxury has connotation and is good at color visual impact.
1, window design
TOPSHOP's windows are mostly closed design, and the clothes of window models are matched and changed very frequently.
For example, TOPSHOP in London designed a colorful rotating color wheel window. Inspired by the Ferris wheel, the window display boldly displays the model props in a yellow rotating wheel, and the color of the clothes on the model changes from red, orange, yellow, green, blue and purple. This colorful and unique window design is very eye-catching
Window models will also change their shapes according to different themes, and sometimes their hairstyles will change according to different styles. In the exhibition, I like to use POP as an assistant to cooperate with the exhibitions of men's wear, women's wear and children's wear, reflecting the different themes displayed in different periods.
2. The visual image of the store
Topshop's store products are mainly designed for young people, so they usually use contrasting colors to create a visual impact through the use of colors.
Topshop stores sell everything you can think of, from fur coats to jackets to various accessories, such as bags, bracelets, underwear, cosmetics and even toys.
Topshop displays all kinds of goods with its flexible space design.