Company history:

In 20 13 years, the sales volume of China Resources Snow Beer reached 1 1.72 kiloliters, and the total production and sales volume of the company was far ahead of other domestic beer enterprises for eight consecutive years. In 20 13 years, the sales volume of Snow Beer brand reached 1062 kiloliter, ranking first in China for nine consecutive years, becoming the first beer brand in China with sales volume exceeding 10 kiloliter, and consolidating its position as a leading beer brand in the world.

1964, a new product beat all the old beer brands in China and won the first prize in the product appraisal meeting of China beer authorities. This kind of beer is named "Snow Beer" because of its rich foam, white as snow and lasting fragrance.

In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to build Snow Beer into a national brand. Snowflake beer is deeply loved by consumers all over the country with its fresh and refreshing taste and enterprising, challenging and innovative brand personality, and has become the favorite beer brand of contemporary young people.

On April 23rd, 20 14, the annual China Beer Summit and the 20 13 China Top Ten Beer Brands Conference were held in Beijing. Snow Beer stands out from many beer brands at home and abroad, ranking first in "Top Ten Best-selling Brands in China Beer Industry in 20 13" and even winning the honorary title of "Top Ten Beer Brands in China in 20 13".

2065438+On August 26th, 2004, Beijing Winter Olympics Bid Committee held a grand press conference in Beijing to announce the enterprises supporting the bid for the 2022 Winter Olympics, and Snow Beer became the only supporting enterprise in the beer industry. ?

20 14, 17 On February 5th, the Ministry of Industry and Information Technology released the annual China Brand Power Index (referred to as C-BPI), and Snow Beer was rated as the first brand in the industry.

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Industry status:

20 13 June, WorldBrandLab released the list of China 500 most valuable brands in 20 13 (10th). "Snowflake" is on the list again, ranking 28th among all brands, with a brand value of 73.536 billion yuan. (No.28, 20 12, 59.675 billion yuan).

On April 23rd, 20 14, the annual China Beer Summit and the 20 13 China Top Ten Beer Brands Conference were held in Beijing. Snow Beer stands out from many beer brands at home and abroad, ranking first in "Top Ten Best-selling Brands in China Beer Industry in 20 13" and even winning the honorary title of "Top Ten Beer Brands in China in 20 13".

Baidu encyclopedia-snowflake beer