Under the condition of market economy, enterprises need to actively cooperate with banks, raw material suppliers, horizontal cooperation units and product sales departments to reduce social friction through public relations activities and strive for good business partners. The development of commodity economy has changed the state of economic shortage in China, and the market competition is unprecedentedly fierce. The intangible assets of enterprises are largely composed of public relations and advertisements. In the era of natural economy, the adage that "the fragrance of wine is not afraid of the depth of the alley" is out of date.
In addition, the necessity of the development of public relations in China is also reflected in the following aspects:
1. The need of market economy development: The development of market economy makes enterprises need to communicate with external stakeholders in order to establish good business relations and reputation.
2. The need for the development of democratic politics: With the development of democratic politics, cooperation and exchanges between the government and non-governmental organizations have become particularly important for promoting social stability and progress.
3. The need of globalization: With the strengthening of globalization, international exchanges and cooperation are becoming more and more important. The development of public relations in China can help China enterprises and organizations to better show themselves on the international stage and establish good relations with international stakeholders.
4. The need to improve corporate social responsibility awareness: With the improvement of corporate social responsibility awareness, enterprises need to communicate with stakeholders and take corresponding actions to fulfill their social responsibilities.
5. The need of changing media environment: With the change of media environment, including the development of Internet and social media, the development of public relations in China can help enterprises and organizations better communicate with the media and the public to cope with emergencies and public opinion.
In a word, the development of public relations in China is necessary, which can help enterprises and organizations to establish good relations and reputations with external stakeholders, improve their sense of social responsibility, and cope with changes in the media environment.