1956 Lay's became the first fast food brand in America. 1959, Lay has more than 40 kinds of products and more than 3,000 employees. In 20 13, PepsiCo ranked 37th in the list of the most admired companies in the world selected by Fortune magazine, and137th in the list of Fortune 500 in 20 13. In 20 12, PepsiCo was named by Forbes magazine as one of the top American 10 enterprises in 20 12, and once again ranked among the top "best corporate citizens" published by American Corporate Responsibility magazine. The list is considered to be one of the three most important annual business rankings in the United States.
Landing in China
As a world-famous brand, Xerox spread its irresistible delicious and happy brand spirit to the whole world from 1938 and entered the China market from 1993. Joy has been creating delicious legends with China characteristics for 20 years. Based on the demand of local consumers and the profound food culture in China, it developed delicious potato chips suitable for consumers in China, and spread the brand concept among hundreds of millions of consumers in China, thus becoming a household name.
The secret of crispy and delicious Xerox potato chips lies in its high demand for raw potatoes. Today, PepsiCo's food business in China has grown to six food production plants and seven sustainable development demonstration farms. PepsiCo's investment in agricultural development in China has exceeded 200 million yuan. In the past 65,438+02 years, more than 65,438+00,000 farmers have benefited from the agricultural projects of China Xerox.