Tesla called the auto market? IPhone？ Tesla is different from other electric car brands. At the beginning, this car had many technical attributes. His R&D team is from Silicon Valley. These people apply it concepts to cars, which makes Tesla brand very different from other companies in all aspects of cars, so it can attract so many people's attention. Tesla is different from other traditional brands in that when it was first established, it aimed at the field of high-end sports cars and was clearly positioned as a high-end fashion electric coupe.
Tesla has autonomous driving, which is also a big advantage of this car. For many people, this technology can be said to be very useful. When you are used to using this kind of assisted driving, you will feel how important this function is when driving. Although this technology is not perfect yet, it can be safer and more reliable than driving by yourself in some scenes where traffic conditions are not particularly complicated. In terms of price, the price of Tesla in China is still very low. In many other countries, the price of Tesla can be comparable to that of a high-end car like Porsche.
Precise positioning and special business model, together with many factors, make Tesla's brand image more and more influential, and let many people know about this car. Tesla can provide different values for car users very accurately, so this kind of experience should learn from others in order to make its own enterprise develop more effectively.