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What is the old Chinese brand?
Time-honored brand refers to a brand with a long history, products, skills or services handed down from generation to generation, distinctive China traditional cultural background and profound cultural background, which has been widely recognized by the society and formed a good reputation. ? [ 1]?

It is understood that in the early days of the founding of New China, there were more than 654.38+0,000 Chinese time-honored brands, which were distributed in catering, retail, food, brewing, medicine, resident service and other industries. They have played an important role in meeting consumer demand, enriching people's lives, advocating honest management, extending service connotation, inheriting and displaying national culture, and have had a far-reaching impact on people all over the country, overseas Chinese and international friends. ? [ 1]?

The unique products, exquisite skills and business philosophy inherited by time-honored brands have immeasurable brand value, economic value and cultural value. Time-honored brands, bearing the excellent Chinese culture, are the core connotation and precious wealth of promoting business with integrity and promoting commercial civilization in the new period.

China time-honored brand shop

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Among these famous old shops, there are Tong Ren Tang, which provided the secret recipe of traditional Chinese medicine during the reign of Emperor Kangxi of the Qing Dynasty, and Tianjin Qiaoxiang Pavilion, which was founded in the third year of Xianfeng of the Qing Dynasty (AD 1853). It is the "first shoe store in China" to make shoes for the royal family and court officials, and is famous for its handicrafts. There are 1870 Ruifuxiang Silk Shop developed to meet the needs of Beijing dignitaries, and Liubiju, which opened in the middle of the Ming Dynasty and is famous for making delicious pickles. These time-honored brands are part of the long history of China, where you can experience the unchanging traditions and services.

Time-honored brand of business circles; old?name?in?business;time-honored?brand

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Time-honored brands are not only a commercial landscape, but also a historical and traditional cultural phenomenon. It's a pity that you don't eat roast duck until you reach the Great Wall, which makes Quanjude a symbol of Beijing. Folk allegorical sayings in Beijing, such as the instant-boiled mutton in Donglaishun-the dishcloth that is really tender and six-lived-have all tasted the ups and downs, and the medicine in Tongrentang-the real thing, the sale in the casserole house-and so on, all vividly express the brand characteristics of these old brands.

In the past, old Beijingers had a mantra: Ma Juyuan was on the top of his head, his feet were inline, and he wore eight auspicious clothes and four constant clothes around his waist. Here, "stepping on embedded shoes" means that you can wear embedded shoes, which is a show of identity.

Recognition range

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Department stores, Chinese medicine, catering, clothing, condiments, wine, tea, baked goods, meat products, folk handicrafts and other commercial and service industries. Famous images: Quanjude, Goubuli, inline promotion and so on. At present, there are more than 1 10,000 old-fashioned merchants in various industries in China, but less than 1000 are still operating.

Related scheme

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On 20 18- 12, Tianjin issued the Work Plan for Revitalizing Time-honored Brands in Tianjin (20 18-2020), with a view to further exerting the advantages of time-honored brands in history, culture, entrepreneurship and market accumulation, and speeding up the innovative development and revitalization of time-honored brands.

Famous old-line store

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pekings time honored brand

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Wanlong bacon branch

Built in the third year of Tongzhi in Qing Dynasty (1864), the storefront faces south and is fan-shaped. Located at the four corners of Qinghefang. The founders Chen and Zhang are from Ningbo. They are famous for their homemade bacon, such as Jinhua ham, hometown south meat and Gaozhuang style meat, and also deal in salted fish ham. Bandung is famous for its reputation, quality, authenticity and childlike innocence. 1962 was changed to Hangzhou bacon shop, and its original name was restored after the reform and opening up.

Shaozhiyan Bizhuang

Founded in the first year of Tongzhi in Qing Dynasty (1862), Shao Zhiyan, a native of Cixi, opened a pen shop called "Huanhuabao" in Hangzhou. Later, the shop was named after the owner, and the shop was located near the entrance of the compartment. He set up his own pen and ink workshop, and the brushes he made were characterized by "sharp, neat, garden and healthy", which won the reputation of ancient art gardens. It is a century-old shop with scroll breath and professional characteristics in Hangzhou. Zhilantu brand brush, refined by Bizhuang, has won many gold medals in international fairs because of its fluent writing. The hair and pens produced and sold by Bizhuang mainly include wool, wolf hair, purple hair and double-stranded brush. Besides, we also supply all kinds of precious and practical Four Treasures of the Study, such as inkstone, rice paper, Hui ink, pen container and so on. 1956 public-private partnership, Shao Zhiyan and Shi Aiwen Bizhuang merged, and then merged into Longtaichang Stationery Store. After the reform and opening-up, Shaozhiyan Bizhuang resumed.

Huqingyutang (Hangzhou)

Hu Xueyan, a "Red Top Merchant", was founded as Huimin Cooked Pharmacy Bureau and Hutchison Pharmacy Bureau in the Southern Song Dynasty. Founded in the 13th year of Tongzhi in Qing Dynasty (1874), a rubber factory was set up in Yongjinmen two years later. In the fourth year of Guangxu (1878), Dajingxiang Store House was officially opened after its completion. It is a well-known Chinese medicine shop with an earlier establishment and a larger scale in China. With the same name as Beijing Tongrentang, it has the reputation of "Jiangnan Medicine King". Pharmacies widely employ famous doctors from the south of the Yangtze River, collect all kinds of ancient prescriptions, proven prescriptions and secret recipes based on the Royal Pharmacopoeia of the Song Dynasty, and combine with clinical experience to make more than 400 kinds of pills, powders, ointments, pills, gels, lotions, oils and medicinal liquor, and write a special book "The Complete Works of Xue Ji Pills by Hu Qingyutang". Officially produced and sold Chinese patent medicines include tonifying the heart and kidney, diarrhea of spleen and stomach, stagnation of food and qi, phlegm-fire cough, typhoid fever caused by various wind pathogens, damp heat caused by various fire pathogens, gynecology, pediatrics, ophthalmology, surgery, Du Zhujian glue, secret pharmaceutical ointment, various flower dew, sesame oil and medicinal liquor, etc. Up to now, it still inherits the ancestral formula and traditional pharmaceutical technology, and retains a large number of traditional brand-name products, such as Niuhuang Qingxin Pill and Shiquan Dabu Pill in Xuanyong Pharmacopoeia of Southern Song Dynasty, Buzhong Yiqi Pill and Shihuye Pill in Yuan Dynasty, Angong Niuhuang Pill, Ginseng Zaizao Pill, Liushen Pill and Piwen Pill handed down from pharmacies in Qing Dynasty. This shop promotes "saving the world" and "doing good deeds", and hangs a "no bullying" plaque in the hall to show honesty. After Hu Xueyan's death, Hu Qingyutang changed hands several times, but the name of the store was still titled "Hu", and Hu Qingyutang's outstanding reputation was well known. 1958, Huqingyutang Xue Ji Sinopharm and Yedetang Sinopharm merged and changed to Huqingyutang Pharmaceutical Factory. 1980, the retail department of Hu Qingyutang resumed.

Time-honored brand of business circles; old?name?in?business;time-honored?brand

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Zhang Xiaoquan scissors

During the Chongzhen period of the Ming Dynasty, people from Ganxian County, Anhui Province led Zhang to Dajing Lane in Hangzhou to make ancestral scissors. Due to the adoption of Zhejiang dragon

Time-honored brand of business circles; old?name?in?business;time-honored?brand

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Good steel in spring is used as raw material, and after careful production, scissors are fast and durable, which is different from others. In the second year of Emperor Kangxi of Qing Dynasty, Zhang Dalong Scissors was renamed as "Zhang Xiaoquan Scissors". After his death, his son Zhang inherited his father's business. In order to protect their own interests, adding the word "golden rooster" to the name of "Zhang Xiaoquan" is authentic. During the Qianlong period, Zhang Xiaoquan's latest scissors were listed as tributes. In the third year of Xuantong in Qing Dynasty, Zhang Xiaoquan was registered as "Haiyun Bathing Day". On the eve of liberation, Zhang Xiaoquan Scissors Store was on the verge of bankruptcy. 1956, 32 scissors shops, including Zhang Xiaoquan, implemented public-private partnership and built Zhang Xiaoquan Jinji Scissors General Factory. June 1958, renamed Zhang Xiaoquan Jinji Scissors Factory. Zhang Xiaoquan scissors are well-known at home and abroad for their exquisite materials, uniform steel inlay, fine grinding, unusual sharpness, exquisite style and durability.

Bianfumao shoe store

In the twenty-five years of Qing Daoguang (1845), it was opened at the intersection of Wulao Lane, Changqing Lane, Hangzhou. Founder Bian Chunhao, a native of Zhuji, is good at making shoes. His son Bian Qichang studied with his father and was good at managing money. Later, he inherited his father's career. Xuantong moved to Taipingfang (Zhongshan Middle Road) for three years (19 1 1). Bian Fumao's shoemaking materials are carefully selected, paying attention to quality, light in shape and crisp in vamp. In the Republic of China 10 (192 1), a branch was established in Yangbatou to deal in leather shoes, and 1932 set up a branch in Shanghai? [2]。 Hangzhou is commonly known as "the sky on the head, the feet on the side", which refers to the hat of Zhang Tian and the shoes of Bianfumao. After liberation, Mao Zedong, Zhou Enlai, Tan Zhenlin and other party and state leaders, as well as Mei Lanfang, Gai Jiaotian and other art celebrities, all customized cloth shoes in this store. With the changes of the times, leather shoes have become the mainstream instead of cloth shoes. Bian Fumao not only manages traditional characteristic cloth shoes, but also manages other footwear.

Dujinsheng silk factory

Time-honored brand of business circles; old?name?in?business;time-honored?brand

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Founder Du Jinsheng, born in 1 1 year (1May, 922), set up a sales office by the lake the following year. He graduated from an industrial school in Zhejiang, majoring in textiles. He loves natural scenery and is good at silk weaving. His own cotton products are colorful, layered and beautiful. 1926, Du Jinsheng's silk landscape carpet and colorful painting wall hanging won the gold medal in Philadelphia International Fair. After liberation, Du Jinsheng's products have been further developed. The main products are divided into craft tapestries, including tapestries, cushions and curtains. Landscape fabrics include landscapes, figures, flowers and birds, etc. Variety 100 and pattern 1000. Its products have won many awards abroad and are known as "the flower of oriental art".

Guang Heshun xieliao branch

Guangheshun was founded by Ren Wenhua in the early years of the Republic of China. He was born in a manual workshop of double-layer leather paper and had rich experience in leather material. At that time, the shopkeepers of major shoe stores, such as Meihua and Murray, had great potential in view of the prosperity of the leather industry, so Ren Wenhua was responsible for fund-raising and partnership. The brand name "Ren Wenji" was originally located in Huituan Lane, Xipailou, specializing in red leather goods business, and later moved to Fuqiao Lane, renamed as "Guangheshun Leather Shoes Material Number". Since then, with the collapse of several other old shops, Guangheshun became the leader of leather footwear in Hangzhou at that time.

Jingyangguan

Shopkeeper Shen Daqing opened Jingyangguan pickles shop in Youshengguan Road, Jianqiao Street (now Qingtai Street) in Hangzhou in the 33rd year of Guangxu (1907). Refined all kinds of preserved bean curd with pickles, produced and sold by itself, and with the business philosophy of "winning by quality", it is known as the four famous pickles shops in China (Beijing Liubiju, Yangzhou Sanhe Sanmei and Jinan Yutang). During the Republic of China, although it changed hands several times, it still inherited and carried forward the traditional management, and its products sold well for a long time.

Kong Feng Chun

Founded in the first year of Tongzhi in Qing Dynasty (1862), the founders Kong Chuanzhi, Kong Chuanhong and Kong Chuanfu were originally from Xiaoshan. Kong Fendian is located at the "four corners" of the intersection of Zhongshan Middle Road. At the beginning, it produced and operated more than ten kinds of cosmetics such as goose egg powder, hair tonic and vanishing cream. After accumulating funds, we opened a hole powder shop, which is the earliest cosmetics manufacturer in China. It is famous for its fine materials and excellent texture. It is said that the goose egg powder produced by this factory has been listed as a tribute in the Qing Dynasty. The twenties and thirties of last century were the golden age of this store. Qinghefang is located at the foot of Huangcheng Mountain. During the incense season, a large number of pilgrims will go to Kong's shop to buy cosmetics, especially the goose egg powder packed in refined cartons is the most popular among pilgrims, but the cartons still have fragrance after use. Kong's word "spring" also implies auspicious "spring fragrance". 1956, it was changed to Kong Cosmetics Factory.

Time-honored moon cake

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Midachang

In the eighth year of Tongzhi in Qing Dynasty (1869), it opened in Qinghefang, Houfang, founded by Fu, a native of Cixi, and was born as a tobacco farmer. He deals in self-made dry cigarettes and distributes famous cigarettes, hookahs, tidal cigarettes and snuff. The dry cigarettes produced by the rice factory are of high quality and low price, with small profits but quick turnover, winning the trust of the people and being exported to Xinjiang, Yunnan and Northeast provinces. In the 27th year of the Republic of China (1938), branches were established in Shengxian and Shaoxing, and 1947 was reorganized into a limited company. Wang Yating was re-appointed as the general manager. Besides door-to-door sales, he also engaged in wholesale and mail-order business. 1956 implemented public-private merger, and 1962 was renamed Qingfeng dry cigarette shop (factory). Because dry cigarettes were replaced by cigarettes, the store stopped production and changed jobs in June1980+1October.

Su Chunzhai

Jewelry with a long history

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In the eighth year of the Republic of China (19 19), the original store was located in Jiao Ren Street, Yan 'an Road, and Shi Yiting, the former chef of Su Chunzhai, was hired as the manager. Cooking vegetarian dishes in Wuxi and Yangzhou is fresh, light, slightly sweet and smooth. On the basis of Suzhou-Wuxi flavor, combined with the characteristics of hangzhou dishes, it has formed unique cooking characteristics, especially plain goose, plain fish and plain wings, which are vivid in image, good at color matching, attractive in flavor, fresh and delicious. After liberation, Su Chunzhai maintained the original management characteristics, inherited the traditional cooking skills and created a variety of vegetarian dishes.

Wang runxing

Wang Runxing, the first hotel in this state, was founded in the forties of 19. It was originally opened in Chengzhan Station, and moved to Qinghefang in1930s. It is famous for its "door rice". He put long tables and benches at the door, mostly for laborers, serving pig's head frozen meat, pickles, tofu and other popular dishes. There are hangzhou dishes upstairs, especially fish head, tofu and salt. In the late Qing Dynasty, Wang Runxing was the most famous hotel in Hang Cheng. At the beginning of the Cultural Revolution, it was renamed Xiang Qian Dim Sum Shop, and its original name was restored at 1984.

Onlong Cha Sheng

Founded in the seventh year of Yongzheng in Qing Dynasty (1729), the founder Weng Yao Ting was originally from Haining, and his shop was located in Gao Qiao, Mei Dong, Hangzhou. After the Taiping Heavenly Kingdom, Weng moved his shop to Qinghefang, a commercial downtown area, and expanded a five-story villa in order to develop his business. The lintel is decorated with a "lion ball" and registered with a trademark, which looks brand-new. This is a century-old shop to attract customers in good faith. Weng Longsheng's tea shop has an enduring reputation. It enjoys a good reputation at home and abroad, and its main operating characteristics are: Longjing tea is of high quality, claiming to be carefully purchased and carefully selected. Fuchun tea is specially designed for "Cui Cui with three harvests" and is famous for its color, fragrance and taste. Longjing is the best Shifeng tea, which has won the certificate of Panama Expo. 1937, the rise of the Anti-Japanese War, the fall of Hangzhou, the collapse of major tea brands, the poor production area of Longjing tea and the scarcity of tea gardens. 1953 After accepting the socialist transformation, Qinghefang's retail department was abolished, and Hubin Tongda Dayuan Tea House was changed to Wenglongsheng Tea House, and later renamed Shifeng Tea House.

Hendali

Hangzhou "Hengdali" clock shop was opened by Sun Meitang, a native of Ningbo, in Hangzhou City Station in the third year of the Republic of China (19 14). It used to be a branch of "Maohuali" and "Hengdali" watch shops in Shanghai. 1929 moved to the street on the second floor of a three-story building in Yangbatou, and officially named it Hangzhou Hengdali Watch Shop. The windows are equipped with special double-sided clocks and neon advertisements. After 1932, Japanese imperialism provoked the "November 28th Incident" in Shanghai, and Hengdali's Shanghai headquarters was in danger. In order to pay off debts, it had to be reorganized and sold, and Lou Xianlin, the former manager of Hangzhou Hengdali Branch, took over. The operating characteristics of Hengdali Watch Store are service first, quality first, and equal emphasis on sales and repair. The clocks and watches sold in the store are of good quality and have a good reputation, which has won the trust of customers. 1956, the whole industry entered the public-private partnership, and the watch corporation was established. 1957 started the trial production of watches in Hengdali Watch Store, 1966 changed to Limin Watch Store, and 1979 resumed its original name.

JIU with a long history

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Yezhongdetang

Founder Ye Fushan, a native of Cixi, is a medical expert. After leaving the criminal department of the Qing government, he practiced medicine in Hangzhou. In the 13th year of Jiaqing in Qing Dynasty (1808), Yedetang Chinese Medicine Shop was opened in Wangxianqiao Street, which is the earliest and largest Chinese medicine shop in Hangzhou and is famous in Zhejiang, Jiangxi, Fujian and Anhui provinces. In 25 years, it moved to the new site of Qinghefang, and its business was booming, becoming one of the six famous pharmaceutical factories in Hangzhou at that time. The raw materials in the hall are strict and carefully processed, and its high-grade tonics such as pills, powders, creams, Dan, tiger, deer, tortoise and donkey glue are well-known at home and abroad and sell well all over the country. 1956 public-private partnership, 1958 merged into Hu Qingyu Hall.

Yixiangzhai

It was founded in the first year of Guangxu in Qing Dynasty (1875). Founder Ge Jingshan, a native of Suzhou, studied crafts in a south goods store in Suzhou when he was young, and then moved to Hangzhou to make a living. He set up a stall in Yijing Lane, Qingtai Street, and now he sells Ding Sheng cakes. Later, with the help of an old customer named Li, he transferred a facade at the entrance of Yijing Lane to Ge's shop and named it Yixiangzhai. When opening a shop, the front shop and the back shop. Traditional cakes include long cakes, square cakes, mung bean cakes, crisp cakes, Chili peach slices, small green sand and Soviet-style moon cakes. Pastry formula pays attention to "triple", with heavy color, deep but not burnt, and rich flavor; Heavy oil, oily but not greasy, crisp; Sugar is heavy, sweet and soft, among which Chao cake and moon cake are the most famous. 1937 65438+In February, Hangzhou fell, and Yixiangzhai was robbed by Japanese thugs, which caused heavy losses. 195 1, the Ge family gave Yi Xiangzhai to his Shanghai colleague Xu because he could not operate. During the Cultural Revolution, the enterprise was renamed "Dongfeng", and the old name was restored only after 1980.

Laofengxiang

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Zhang tongtai

Zhang Mei, the founder of Zhangtongtai Pharmacy, was born in Ma Jing Village, Cixi, Zhejiang. He first opened Maochang drugstore under the Xinguanqiao River in Hangzhou. In the 10th year of Jiaqing in Qing Dynasty (1805), Zhang Mei set up "Shen Guotai Pharmacy" in Tongchunfang, Hangzhou, and renamed it "Zhang Tongtai Pharmacy", dealing in genuine medicinal materials, pills, powders, various floral dew and tremella. It was once one of the three famous medical retail stores in Hang Cheng (Zhang Tongtai, Hu Qingyutang and Fang Huichun). In the first year of the Republic of China, after a large-scale renovation of the pharmacy, the new house was completed, the stone wall door was rebuilt, and the trademark "Vientiane" was engraved on it. The gold-plated characters of "Zhang Tongtai" shine brightly, and the bronze medals of "Zhang Tongtai's authentic medicinal materials" are hung on both sides of the gate. More than 360 kinds of Chinese medicines are made by themselves. During the Cultural Revolution, Zhang Tongtai's pavement was engraved with plaques and inscriptions, which were later destroyed and renamed Chunguang Pharmacy. 1988 Restore the original name of "Zhangtongtai Pharmacy".

Zhang Yunsheng

A long-standing commercial and cultural exhibition.

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Zhang Yunsheng Department Store is located at the four corners of Qinghefang in Qing Dynasty, formerly known as Zhangyun Shengxianmao Department Store, which was the earliest department store opened in Hang Cheng. Sun Zhongshu, the shopkeeper, is from Shaoxing. The shop has two workshops: thread making and hat making, front shop and back shop. Self-made silk thread won the West Lake Expo Award for its exquisite selection and fine production. These hats are famous in this city because they don't make watermelon hats for men, black velvet hats for women and complete headgear. Our business source mainly comes from Shanghai, and at the same time, we also cooperate with Shanghai manufacturers to implement joint operation between factories and stores, distributing invincible brand tooth powder, toothpaste, butterfly cream and toilet water, and distributing Fu Tao brand Musha Group and Tianjin Yang Gang brand wool, and entrust our store as the general manager of Zhejiang Province. In order to attract customers, stores must hold sales exhibitions once or twice a year. Before the Anti-Japanese War, it had become the largest department store with the largest number of people and the largest turnover in Hangzhou.

Zhu yang Gao Xin drugstore

Zhu Yangxin Ointment Pharmacy was founded in the Wanli period of Ming Dynasty (1573- 1620), with a history of about 400 years. Founder Zhu Yang's new name is Qi Zhi, who is from Yuyao, Zhejiang, and later moved to Hangzhou. In the later medical practice, Zhu formed an external treatment method featuring ointment and Dan, and personally created a medicine room for refining ointment and Dan. Self-made eye drops are world famous. In the late Qing Dynasty, many patients who had benefited from "Zhu Yangxin" raised funds to rebuild Zhu Yangxin's pharmacy in Dajingxiang out of gratitude, and later moved to other places. 1982, Zhuyang new pharmacy was transformed into Zhuyang new pharmaceutical factory. 1984 moved back to the original site of Dajing Lane. Zhu's traditional products include Wan Ling Wu Xiang Gao, Ferula Ferula Dog Skin Gao, Jasper Gao and Pearl Babao Eye Drops. It is still favored by compatriots at home and abroad.

Identification specification

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I. Applicant