First of all, I used to feel the fire. It's because Gu Feng Circle is actually a highly active subculture community, and the growth of this community actually depends on the bonus of Weibo's rise and the development of 5sing, Billie Billie Music Zone and Netease Cloud in the early, middle and late stages. From music content to traffic accumulation, the efficiency is very high.
Users in the sub-cultural circle are often "experts" in his social circle (people who surfed the Internet 10 years ago are not as easy to export culture as so many people who receive more information now), so we often see a whole class of listeners and fans of the same singer in that golden age. We often see that people around us are all antique fans, forming a certain information cocoon room, so we feel that singers in the ancient wind circle are particularly hot. Actually, my songs were not on the music list ten years ago, were they?
Of course, we can't sell ourselves short. The power of the community is very strong. As an online celebrity, a singer with millions of iron powder is also very huge.
Second, the decline of the flow and community in the ancient wind circle. The turning point from prosperity to decline is actually very simple, which is the revision of a blog. In the past, the information flow of a blog was purely based on the relationship of concern, that is, things posted by people you care about. As long as you brush Weibo nearby, you will definitely see them. After the revision, it may be difficult for you to brush the information of the singers you care about!
In addition, the decline of 5sing community, the decline of the music area, and the instrumentalization of Netease cloud music listening. These limitations, coupled with the revision of a blog, have shaken the rocks of the ancient wind volume community. There is no basis, and there is no stream of concentrated exposure content. Creators and audiences are beginning to lack fresh blood. That is, since then, the ancient music world has been shrinking. As time goes by, fans get older and get busy with study, work and family, and the "flow pool" that was highly active and concentrated in the past will slowly dissipate.
Third, the era of a certain sound and the tide of online music. The current online music market is very active, and there are a large proportion of online songs in the list mentioned above. This is due to the appearance of short video platform, which gives the opportunity of high-frequency exposure (brainwashing) of online songs. The question I am answering now contains a question-why are the songs of our favorite singers not on the list, but also online songs?
Besides, the environment and the work together. There are 900 million netizens in China, and there are at least 700 million registered users of music platforms. The biggest audience for listening to songs is about equal to the portrait of netizens. Therefore, the songs voted by the ears in the leaderboard must be biased towards the public's aesthetics, and even please the public. However, the creative direction of Gu Fengquan's previous works was to serve the minority, and only to please the musicians and planners' own aesthetics. It is often a coincidence that others like these works (it is this coincidence that increases the cohesion of the community). Of course, I am by no means saying that these works will not be welcomed by the public. In fact, many works in the ancient wind circle are either well-known or excellent. Sometimes it's just a lack of opportunities, such as a few ancient songs burned in recent years.
Fourth, the national wind trend vs the decline of the ancient wind circle. In fact, there are many things that the public like in our songs, but in the process of serving the minority, we have not refined these things and then achieved the ultimate. The creation of ancient music is not the patent of dozens of musicians in the circle, and the technical threshold is not high. Therefore, with the rise of ancient style/national style, in the process of changing this concept from minority culture to mass culture, there are constantly creators and musicians outside the community trying national style songs and starting to create for the mass market.
In fact, a few years ago, we all knew that with the rise of the concept of national wind, it was certain that the extension of national wind music would expand, not only in the minority communities in the ancient wind circle, but also more and more "outsiders" would like to build some barriers, which required commercial success. However, all pathfinders may not be able to take the straight road so far, or even "outsiders" will not come while watching their predecessors trample on the pit, but choose another road, that is, the national wind songs for the mass market mentioned above.
However, we are still trying to "counterattack" the mass market with minority tastes. Haha, for example, "Chang 'an Girl" and "Exploring the Window" did well. In short, no matter inside or outside the circle, more and more creators are beginning to benefit from the active online music market, join the music industry and be able to support themselves by music. I may talk more about other topics, so I won't extend the topic again and again here.
5. Singer. The above is all about the environment, works, traffic, audience and so on. In fact, the singer himself has something to say. Singers, like fans and friends, have their own careers, and it is difficult to be as active as yesterday when they are old. In the new short video era, not many people have the heart/time/ability to keep pace with the times.
But I don't think the singer's fans need to worry. The ancient wind circle has made achievements due to the historical process, and The Old Man has the particularity of pioneering the times. It has brought its own ethnic degree (ethnic degrees of ethnic minorities are also ethnic degrees) and coffee shop, and it has not lost its future. What you can do is to see the content with some antique attributes, and don't forget to forward and support it.