Lead: After watching the hustle and bustle of the city for a long time, it is better to return to the tranquility and leisure of the countryside. Rural tourism is a rising tourism project in recent years. The following is a sample report on rural tourism for your reference.

In the first part, the rural tourism research report model essay selects rural tourism as a tourism model with rural pastoral scenery and agricultural activities as attractions, urban residents as the target market, and tourists' entertainment, knowledge and return to nature as the purpose. In recent years, with the development of modern tourism, rural tourism has become an important way for people to get close to nature, cultivate their body and mind, feel the wild interest of nature, experience rural life and have fun.

The development of tourism started late, coupled with the lack of publicity and promotion in the past and the limitations of development conditions, so that not many guests know about and come to visit us. However, tourism resources are bred in the secret room, and no one knows, which fully shows that the development of tourism has great potential development value and potential tourism market. Due to the lack of well-known tourism enterprises, we have not been able to play a well-known role, so that tourism has not been very distinctive. In my opinion, rural tourism is an emerging industry that needs citizens, benefits farmers and has unlimited prospects. Today's economic form also strongly appeals to us to make full use of favorable conditions to make the county tourism market bigger and stronger.

First, the advantages, present situation and gap of tourism development

I think our county has outstanding advantages in developing tourism. We also see that rural tourism shows a good development momentum, but there are still some problems.

(A) outstanding advantages and great development potential

1. Superior geographical conditions are the basis for developing rural tourism. The county seat is located in the west of Ganzhou City, Jiangxi Province, with beautiful scenery and rich products. It is a well-preserved ecological functional area at the junction of Jiangxi, Guangdong and Hunan provinces, integrating mountains and rivers. Outstanding people and simple folk customs are typical old areas, mountainous areas and reservoir counties, and are key counties for national poverty alleviation and development work; Enjoy the unique advantages of environment and resources, known as the hometown of hydropower, tourism and tea. Hakka dialect is popular in the county and has a strong Hakka culture and customs. The county seat is small, only 1.543 square kilometers, with a population of only 300,000, but it is rich in water resources and forest resources, with a forest coverage rate of 79.8% and a stable air quality of 1. Jiang is one of the best water systems in the Yangtze River Basin. Convenient transportation will give wings to the development of county and rural tourism.

2. Our natural resources are very rich, the public security index is high and the people are simple and hospitable. Tourism resources are unique. Yamazaki, with its beautiful natural environment and scenery, is an ideal place for tourism and leisure in the western part of southern Jiangxi along Dajingjiu. There are 4 national first-class scenic spots, 2 second-class scenic spots 12, 3 third-class scenic spots1,55 fourth-class scenic spots and more than 60 fifth-class scenic spots in our county. There are two national forest parks, namely Wu Zhifeng National Forest Park and Doushui Lake National Forest Park. From the perspective of resources, leisure tourism resources are very rich, and the development of leisure industry in our county has already met the conditions suitable for the development of leisure tourism.

3. Rich tourism resources and great potential for developing rural tourism. In addition to the national laurels of the hometown of hydropower, tourism and tea, we also have the famous steep lake in China and the power stations such as Luobian and Longtan built by the state on the river one after another, forming a magnificent landscape of one river, five pearls and five lakes. At the same time, the vast rural areas in our county have good rural scenery, beautiful rural villages, unique Hakka farmhouses, green agricultural and sideline products, unique farm dishes and hospitable Hakka friends. The development and utilization of these tourism resources will certainly bring infinite business opportunities for the development of rural tourism in our county.

4. Deep cultural background and simple folk customs are important forms of rural tourism. As we all know, Ganzhou has high-quality cultural tourism resources such as Hakka culture, Song Cheng culture, ecological culture, etc. Besides the red revolutionary culture, it is uniquely endowed to develop the cultural tourism industry. These excellent local cultures are the inexhaustible source of rural tourism.

(2) There are many problems in the initial stage.

1, I don't know, and the market concept is weak. First of all, we don't know enough about the industrial status of rural tourism and don't see the broad market prospect of rural tourism. Think that tourism is only a matter of scenic spots, thus ignoring the development of rural tourism. Then there is a lack of understanding of the basic characteristics of rural tourism, and there are trends such as urbanization of buildings and simplification of activities.

2. The foundation is backward and the functional support is incomplete. At present, the conditions of rural roads in our region are not ideal; Generally speaking, the construction of scenic spots and environment is still relatively poor, and the whole infrastructure is incomplete, which can not meet the needs of tourists in many aspects such as food, housing, transportation, travel, shopping and entertainment.

3. Compared with the successful examples of rural tourism counties, what we lack is market propaganda, well-known local tourism companies and mutual cooperation with well-known foreign tourism companies.

Second, the county rural tourism development goals and performance

As mentioned above, our county is fully qualified to rely on rich natural and human resources to develop into a strong rural tourism area with great attraction and competitiveness. Therefore, from 65438 to 0999, after repeated research, the county party committee and the county government put forward the strategic concept of rejuvenating the county through tourism, and decided to take tourism as a medium-and long-term pillar industry to support the economic development of our county, and turn resource advantages into economic advantages. When the tourist trade city was built, the Institute of Geography of Chinese Academy of Sciences was asked to prepare the overall plan for county tourism development. Established the first travel agency-Wu Zhifeng Travel Agency in 2000; Introduce foreign businessmen to develop Liyuan Mountain Villa; Organized autumn rhyme tourism week; Complete the regulatory detailed planning of Wu Zhifeng, Doushui Lake and Ren Xian Lake. In 2002, Doushui Lake Scenic Area Shipping Company was established. Introduce merchants from Xinyu and Qiandao Lake, and develop tourism projects such as Doushui Lake Folk Custom Garden and Ghost Town. Wu Zhifeng and Doushui Lake were approved as national forest parks in 2003 and 2004 respectively. During this period, the county party committee and government put forward the development strategy of establishing county by ecology and prospering county by tourism. In 2005, Shenzhen Anyuan Holding Group Co., Ltd. was introduced to develop the tourism industry as a whole. The county party committee and government put forward that the overall development should be driven by large projects, the comprehensive development should be driven by infrastructure construction first, and the gradient development should be driven by the construction of core scenic spots. Start the construction of tourism infrastructure and highlight key and driving projects. In 2006, the first four-star hotel in the county was completed and opened; Successfully held the third national eco-tourism forum. In 2007, it was successfully selected as one of the 66 eco-tourism counties in China, and won two awards, namely, the most attractive eco-tourism county and the most potential eco-tourism county in China. In 2008, it was rated as the first hometown of stone arts in China, and successfully held the first autumn maple leaf festival in Doushui Lake. In 2009, it was rated as the best cultural eco-tourism destination in China, and the third eco-tourism culture festival in Ganzhou was successfully held. The first five-star resort in the county was completed and opened in the first phase, and the tourist special line of Doushui Lake Scenic Area was completed and opened to traffic. Impressive work performance indicates that tourism will flourish!

Three. Countermeasures and measures for developing rural tourism

1. development goals and decisions

In the future, it will develop into Ganzhou New District, which is the cultural tourism and leisure resort center in the main urban area of Ganzhou. According to the overall orientation of charming countryside, ecological industry and leisure sightseeing, we will focus on developing characteristic towns: Shui Mei Town; Taking advantage of the characteristic planting advantages of two teas and one seedling in our county (10,000 mu of tea base in Youshizhang and 10,000 mu of camellia oleifera base in Hexi) and the advantages of aquaculture with clean water quality, we will fully tap the resources such as food and folk customs, and build characteristic farmhouses and leisure farms along the high-speed export and the tourist highway from county to Doushui Lake. Mainly build three modern agricultural sightseeing rural tourist areas: Shuimei Tianyang Grape Base and Agricultural Expo Park; Meishuiyuan village ecological tea garden rural tourism demonstration site; Osmanthus fragrans nursery in sand section of Shexi town. Building our county into the largest and most prominent pan-rural tourist area in Ganzhou has become one of the first choice destinations for rural tourism in our province.

2. Rural tourist spots (villages) construction measures

(a) to support the construction of rural tourism demonstration sites.

The county finance will give a one-time reward to the newly assessed rural tourism demonstration sites and farmhouse hotels.

(2) Promote official reception in rural tourist spots.

Actively encourage units to conduct official reception in rural tourist spots or farmhouses, and arrange official reception activities for county-level units and townships as far as possible in rural tourist spots.

(3) Preferential tax and fee policies.

Policy fees for farm music licenses and other aspects should be reduced or exempted according to laws and regulations. Within two years, in addition to the taxes and fees specified by the higher authorities, the local actual income will be rewarded in the form of collecting first and returning later. All new farmhouses must conform to the county rural tourism development plan and be reported to the county rural tourism development leading group office for review and confirmation before they can enjoy preferential tax and fee policies.

(4) Strengthen the training of rural tourism talents.

Strengthen the cultivation of rural tourism management talents and rural tourism professionals. The county finance arranges certain funds for the training of tourism talents and team building every year. Training courses for rural tourism managers and practitioners are held regularly every year to organize students to study abroad.

(5) Improve the grass-roots organizations of rural tourism management.

Establish and improve the grass-roots organizations of rural tourism management, and the county finance will give certain office expenses subsidies. The key villages of rural tourism development should establish rural tourism associations to undertake the functions of self-management and self-service. The president of the association is democratically elected, and can be the person in charge of the village-level collective economic organization or the rural tourism business households with great influence and leading role. The establishment of a rural tourism association shall be reported to the local township government for approval, registered according to law after examination by the relevant departments, and incorporated into the industry management of the county tourism department.

(6) Increase financial support.

For farmhouse owners and financial institutions included in the unified planning, priority will be given to granting loans to three households benefiting farmers. The loan will be mainly used for the development of rural tourist attractions, such as related facilities construction, house decoration, environmental beautification and orchard development. Every year, 500,000 yuan is arranged to integrate the relevant discount funds from higher authorities to support the loan needs of individual owners or foreign merchants engaged in the development of rural tourism funds.

(7) Strengthen the planning and management of rural tourism.

County rural tourism key areas are planned by the county people's government, and the planning funds are arranged by the county finance. When implementing rural tourism projects, all rural tourism business entities must implement the relevant contents of the plan, and the county tourism bureau is responsible for supervising the implementation of the plan and the contents of the plan.

Ecological county, tourist county and industrial county are the established development policies of our county. It can be said that this policy of 12 accurately grasps the future development direction. Politics, economy and culture are the three dimensions of today's society. To really realize the prosperity of the county through tourism, only by taking tourism as an industry can we promote the development of other related industries and truly realize the goal of prospering the county through tourism. A brand-new year is about to begin, and tourism will surely achieve better results! I sincerely hope that Qi Xin, the 300,000 sons and daughters of the county, will work together and hand over a satisfactory New Year's answer sheet to the upcoming 20 16 under the leadership of our county!

Second, choose the mode of rural tourism research report. First, the preparation of research

In order to master a large number of first-hand and second-hand materials and study the relationship between rural tourism and building a new socialist countryside, we set up a tourism research working group headed by a deputy head of the township, which laid a solid foundation for the research. After the investigation, I will consult the literature about tourism separately, so as to have a certain understanding of the tourism in my hometown before the field investigation.

Second, the itinerary of the investigation.

On xx, xx, 20xx, a group of three people from our research group came to Shiquan and other villages for a four-day social practice. Our walking route in these four days is: Shiquan ancient village, ancient residence-Jinbaotang Potian-Shangyan terrace, Jiexiaofang-Liu Xia small fruit base, one day for each village.

Third, research methods.

In the investigation, we make full use of various investigation methods, and strive to make the data obtained by different methods complement each other, so as to ensure the first-hand information, thus ensuring the scientific and effective conclusion. Specifically, the following research methods are used:

1. Second-hand information method: Every time we go to a village, we have a discussion with the village cadres to learn about the general situation of the village and collect second-hand information on the basic situation of tourism and the introduction of tourism development in the village from the village cadres.

2. Questionnaire survey method: After an exploratory survey of tourism work, according to the purpose of this survey, more than 30 famous people, including branch offices and social celebrities, were organized to hold a forum, and the CPPCC Tourism Work Questionnaire was used to complete the questionnaire.

Fourthly, the research scope.

The scope of this survey is the development of rural tourism in Maqiao Township.

Preliminary conclusions of the investigation

After a day of field research, we * * * completed more than 30 questionnaires. Through the collected information, we can draw the following conclusions:

(1) Through the investigation, we know that the development of rural tourism has a great role and significance in promoting the construction of a new socialist countryside and is an effective way to build a new socialist countryside:

1 is conducive to solving the problem of excessive rural surplus labor. Accelerating the transfer of rural surplus labor force and reducing the proportion of agricultural employment as soon as possible are the most important measures to solve rural problems and build a well-off society in rural areas. This survey shows that the employees in rural tourist attractions come from the towns around the scenic spots. It can be seen that the development of rural tourism can absorb rural surplus labor on the one hand; On the other hand, due to the wide range of rural tourism jobs, the technical difficulty required is relatively large, and only short-term training is needed to be employed, which is conducive to the transformation of rural labor force; Furthermore, once rural tourism has formed a certain scale and become an important local industry, it can transform the local labor force for a long time or even permanently, thus accelerating the pace of urbanization.

2. Conducive to the adjustment of rural industrial structure and the development of agricultural industrialization. Maqiao Township, an agricultural township with planting as the main industry, is adjusting its agricultural structure, with a small proportion of the tertiary industry and low agricultural economic benefits. After the adjustment of industrial structure in recent years, it has promoted the development of rural tourism. At the same time, the development of rural tourism has also caused the characteristics of regional agricultural products. For example, beans and ginger in my hometown attracted thousands of tourists last year.

3. It is conducive to solving the problem of slowing down farmers' income. The development of rural tourism in Maqiao Township has achieved initial results, especially the combination of agriculture and tourism, which has realized the income increase of the two industries. In our investigation, we found that 30%-40% of the income of some villagers in my hometown comes from the income of selling their agricultural products to scenic spots. It can be seen that the development of rural tourism can greatly increase farmers' income and solve the problem of slowing down farmers' income.

4, is conducive to improving the rural living environment. It can be seen from the questionnaire survey that about 80% of the villagers supported the development of rural tourism when investigating whether the villagers in Shiquan and other villages supported it. Rural tourism not only attracts tourists with agricultural production methods, various participation activities and folk culture, but also gives tourists beautiful enjoyment with beautiful environment. Therefore, planting trees and grass and beautifying the environment are its necessary inputs. According to the villagers of Maqiao rural tourism scenic spot, the development of rural tourism has brought them tangible benefits, with better roads, clean villages and towns, clean water and good greening. It can be seen that developing rural tourism can effectively improve the dirty, chaotic and poor environment in rural areas. At the same time it plays an objective role in protecting the environment.

5, is conducive to promoting the development and progress of rural society. The development of modernization is an economy marked by the coordinated development of economy, environment and society. Environmental development is the means, and social development and social progress are the purpose and difficulty of building a well-off society in an all-round way. Although the development of rural tourism involves many interests, as long as the three-pronged approach of giving more, taking less and letting go is adopted, the interests of vested groups will not be touched, but the interests of all parties will be increased, thus promoting the all-round development of rural society.

(2) Problems in developing rural tourism:

1. Insufficient understanding of the importance of rural tourism. Since the reform and opening up, although rural tourism has developed with the development of the whole tourism industry, its due position and role in the rural economy has not been widely recognized. Especially in those places with rich rural tourism resources, some have not developed and some have developed, but they lack strong leadership, imperfect management institutions and necessary capital investment and macro guidance. At present, they are still in a low-level development stage, and their great potential is far from being developed.

2. The publicity of scenic spots is not enough. Although Maqiao Township is rich in tourism resources, some of them are of high quality, such as Shiquan ancient houses, but their popularity is not high.

3. Rural tourism infrastructure needs to be further improved. From the survey, especially some self-driving tourists are still not satisfied with the service facilities such as roads, accommodation and shops entering the scenic spot.

4. The rural tourism policy has not been matched. According to the survey, more than half of the residents in tourist destinations have the desire to invest in tourism, but many of them give up because of lack of funds. It can be seen that the whole region has not formed a series of supporting policies to encourage the development of rural tourism, such as investment development policy, credit policy and economic support policy.

5. Lack of rural tourism management talents. The knowledge structure of talents engaged in tourism in Changqing is relatively low, and the quality of employees is not high. From the point of view of tour guides, only a few people have obtained the qualification of national tour guides, lacking orderly management.

6. The commodity development of rural tourism is not enough. Lack of commodity awareness. Apart from beans and ginger, few tourist attractions in the town have developed their own tourist souvenirs. Most of the products sold in tourist attractions are purchased by farmers spontaneously, mostly primary processed agricultural products, with low added value.

(3) Specific measures to develop rural tourism and promote the construction of new socialist countryside:

1, scientific planning. On the basis of fully considering the local economic and social development level and the characteristics of tourism resources, and taking Scientific Outlook on Development as the guide, we should formulate protection, development and utilization plans according to local conditions, with high standards and a high starting point, so as to lead the rural tourism construction with planning. It is required to combine local conditions, highlight local characteristics and national styles, publicize individuality, and ensure the authenticity and integrity of the original features of rural tourism. Planning should be under the guidance of the government, give full play to the leading role of enterprises, and listen to the opinions of the society and local people. Enhance the long-term and stability of planning, safeguard the legal status and authority of planning, and give full play to the guiding and normative role of planning.

2. Strengthen facilities construction. Good infrastructure and service facilities are an important guarantee for tourism to attract tourists. Strive to improve the supporting degree and comprehensive service function, and lay a solid foundation for development. Guided by meeting the needs of tourists, aiming at improving service capacity, combined with development needs, we will speed up the construction of tourism service facilities such as catering, accommodation and parking lots, improve the reception capacity of tourists, provide safe, comfortable and high-quality services for tourists, and improve the service quality and level of rural tourist attractions (spots).

3. Pay attention to protection and utilization. The unique national historical and cultural resources of rural tourism are non-renewable, and once destroyed, it is difficult to restore them. Inheriting and protecting these unique cultural resources is an important content of developing rural tourism. In accordance with the idea of giving priority to protection, rational utilization and strengthening management, we should adhere to the principle of paying equal attention to strict protection and rational utilization, correctly handle the relationship between protection and utilization, long-term interests and immediate interests, overall interests and local interests, avoid over-exploitation and destruction of historical and cultural resources and their environment, and put an end to the practice of seeking economic benefits through destructive development. It is necessary to raise awareness, strengthen leadership, make overall plans, manage according to law, and establish a good mechanism for protection and development.

4. Actively raise funds. To develop rural tourism in Maqiao, it is necessary to strengthen the construction of infrastructure and supporting facilities, which requires a lot of money. At the same time, if farmers want to invest in tourism, they also need funds. Therefore, we should actively explore and innovate ways and means of raising development funds and introduce market mechanism to provide a stable and reliable source of funds for the development of rural tourism. Change the government's monopoly, establish the concept of who invests, who owns, who manages and who benefits, further innovate the investment system and mechanism, eliminate the institutional obstacles to the development of rural tourism, build a diversified investment and financing system with the government as the guide and enterprises as the main body, widely absorb social funds to participate in the construction of tourist towns, and raise construction funds through multiple channels. In this regard, Maqiao Township has made a beneficial exploration: in the development of Jinbaotang Potian Eco-tourism Scenic Spot, Maqiao Township introduced private capital to integrate the funds for reservoir reinforcement projects, and used the funds for land consolidation projects to create a good surrounding environment for the scenic spot, thus encouraging investment developers to invest in the scenic spot on a large scale. It is necessary to relax the market, improve the investment environment, attract investors from inside and outside the province to participate in rural tourism development and construction, and alleviate the contradiction of the shortage of funds for rural tourism development and construction. We should vigorously introduce enterprises with strong economic strength and broad development prospects to set up industries in tourist villages and towns, realize industrial agglomeration and enhance the vitality of rural tourism.

5. Strengthen packaging publicity. Many scenic spots in Maqiao Township are of high quality, but many of them are not well known. The important reason is the lack of packaging publicity. Therefore, it is very important to strengthen packaging publicity. Carefully plan the theme image that can reflect and enhance the popularity of rural tourist attractions (spots). Innovate the ways and means of tourism promotion activities, actively hold or participate in various forms of tourism promotion meetings, briefings, exhibitions and other activities, carry out overall image promotion and joint promotion in a focused, planned and step-by-step manner, create a healthy and rich tourism atmosphere, expand the tourism market inside and outside the province, and attract and attract tourists at home and abroad. Strengthen the news media's publicity and reporting on the development and construction of rural tourism. Encourage the news media to cooperate with rural tourism construction to carry out a series of publicity, and set up special publicity programs and columns.

label

According to the data obtained from our systematic investigation, rural tourism in Maqiao Township is successful. Rural tourism is of great significance to the construction of a new socialist countryside, an effective way to solve the problems concerning agriculture, countryside and farmers, drive farmers to get rich and promote the process of rural modernization, and also an active exploration to break the dual structure of urban and rural areas and realize the integration of urban and rural areas.

Maqiao Township is rich in rural tourism resources and has a superior geographical position. It has a deep foundation and broad prospects for developing rural tourism. The fast pace of urban life has created a certain psychological pressure on urban people, while the vast rural areas are beautiful and clear, which has great attraction to urban people. They can release pressure, relax, come to the natural oxygen bar, regulate metabolism and improve health. As long as we guide, actively support and standardize management, rural tourism will surely start a prairie fire and flourish.

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