Audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and television, and netizens. From a macro point of view, the audience is a huge aggregate, and from a micro point of view, it is embodied as people with rich social diversity.

The audience is the receiver, also known as the receiver. Recipients can be individuals, groups or social organizations. After receiving the information, the audience will respond accordingly according to their own understanding.

The audience is an active information seeker, seeking all kinds of information according to their own interests to meet their own needs. The audience selectively contacts, understands and remembers foreign information. These characteristics of the audience have a restrictive effect on the process and effect of information dissemination.

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Corresponding to the audience is the communicator.

Communicator refers to media practitioners, mainly news organizations, media managers and media communicators, that is, those who are engaged in the most basic frontline work such as journalists, editors, directors, producers and news anchors.

Sender and receiver are two important factors in news communication. The audience obtains information through the news released by the news media, so as to understand and adapt to the world. The news media can survive and develop because it can meet the needs of the audience for information, because it can benefit the society and the public, and because it can gain the trust and support of the audience. Communication and acceptance constitute the whole process, which should be said to be the basis and prerequisite for the completion of news communication.

News communication is a two-way flow of information. The completion of a communication process should be marked by the news information source reaching the receiver through the communicator; Failure to pass is ineffective communication.

1948 Hadru lasswell, an American communication scholar, put forward five famous W communication modes. The first W is Who, which refers to the communicator and gatekeeper. In communication activities, communicators and gatekeepers certainly play a leading role in the process of selecting, filtering and amplifying content, but "communication" should be effective and "accessible".

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