Consumption concept leads the development of commercial format.
In fact, the development history of the domestic e-commerce industry is not long, but relying on the rapid spread advantage of the Internet and the wide application of electronic payment, the e-commerce industry has made rapid progress in a short time and ushered in the great prosperity of the market; Due to the upsurge of online shopping, the entity industry in China once faced a difficult dilemma, prompting a large number of entity operators to turn to e-commerce.
However, with the continuous development of the industry, the trend of its format tends to be flat, and the impulsive consumption of a large number of consumers due to the emergence of new platforms begins to extend to rationality; In addition, the disadvantages of online shopping in products and other consumption links have also begun to become one of the focuses of consumers. Therefore, how to draw a brand-new business development model and stimulate domestic consumption demand has become a problem that needs to be considered in the next step of e-commerce.
Consumer demand opens up market channels
In the context of the in-depth development of the global Internet economy, the online consumption pattern still has very strong strength; Relying on the control of consumers' consumption thinking, the traditional circulation industry should seek more effective channels, take its own needs as the main guidance, and expand the consumption demand in the external market through measures such as technology and management reform and innovation to ensure the stable development of enterprises.
In view of the current situation of the circulation industry and the changes in Internet consumption patterns, Wanbang believes that at the moment when the domestic consumption concept is upgrading, it is necessary to accurately grasp the consumption trends and needs of consumers, and at the same time accelerate the integration and development of online and offline channels. Under the guidance of this concept, the Internet of Things technology is used to develop online traffic, and then the fundamental purpose behind it is tapped according to the power of online traffic operation, so as to match the corresponding mechanism and complete the target drainage.
Dual-channel development promotes market consumption
How can we create online and offline dual channels? The node arrangement of circulation network is very important. At present, the development of provinces and cities in China is still in an unbalanced stage. Therefore, in order to effectively promote the balanced development of domestic consumption economy, we must establish a correct overall view, grasp the future development trend, form our own circulation consumption nodes by actively developing provincial and municipal channel resources, and form a full coverage network through effective connection between nodes to improve circulation efficiency.
Based on the understanding of the current market demand and changes in the development law, Wanbang relies on its own intelligent platform to jointly develop online consumer groups and circulation groups. Based on the respective needs of two-way groups, Wanbang collects and analyzes resources through Internet of Things technology, big data and cloud computing technology, and combines the final analysis conclusion to get the precise direction of circulation channels, so as to complete the product circulation of enterprises and meet the needs of consumers.
Long-term vision, positioning the future of the times
It is worth mentioning that Wanbang's development vision is not limited to the development of intelligent circulation platform, in order to ensure the product circulation of small and medium-sized enterprises to the greatest extent, effectively solve the capital needs of enterprises, and reduce the debt phenomenon that may occur in the course of operation. Wanbang has set up offline commodity supermarkets in various provinces, cities, districts and counties to make the circulation of goods convenient and timely by presenting physical goods; In the future development, Wanbang will connect the data of intelligent platform with the circulation products of various provinces and cities to form timely and efficient offline distribution services.
Judging from the evolution law of the market, relying on a single channel can not meet the all-round market consumption demand. Therefore, in view of the present situation of market economy and the purpose of realizing the long-term development of enterprises, we need to look at the problem from a more comprehensive perspective. For the future of the circulation industry, Wanbang believes that the simultaneous development of online and offline channels is the most efficient way to deepen the development of the circulation economy.