Personal summary of innovation and entrepreneurship course 1 Female college students sell snacks online and earn 750,000 yuan a week. The dormitory is the office.
Two delicious college students opened an online shop to sell snacks, but they didn't expect it to get bigger and bigger: when they were brilliant, they received more than 1000 orders a day, invited 30 students to help, and five logistics company staff specially served them, earning 750 thousand a week!
Now, they even got an investment of 5 million, and they are ready to form a company and develop into a national chain.
All this seems a bit incredible. Especially happened to two little female college students, but now it has become a fact. Let's see how this miracle was born.
Little girl's strategy of making money
Suffering is a skill.
Mr. Shen, the person in charge of the investment company, said that on the day of the visit, two little girls cooked two home-cooked meals for him at home ... Mr. Shen was moved by the two girls' endurance. "They really want to sleep naturally now, but they still insist on getting up early every day."
Classmates are a kind of capital
When business was good, the two girls were completely busy, and Yuan Lan mobilized her classmates to help. Every day, more than a dozen students come to help, and they can hardly get a penny. They are called "coolies".
Advertising is a kind of persistence.
Like people on illegal websites, they hang photos of beautiful women on dating websites with links to their own shops. It was finally deleted by the administrator. Their advertisement was thrown on the ground, and they went to pick it up and continued to send it.
start-up fund
Everyone borrowed 5000 yuan from their parents.
Yuan Lan and Wang Juyuan, sophomores of Sichuan Normal University, one lives in a house, accepts online orders and the other delivers goods.
Yuan Lan, 2 1 year-old, is a sophomore majoring in enterprise management in Sichuan Normal University. She runs an online shop selling snacks with fellow countryman, classmate and roommate Wang Juyuan. Their entrepreneurial story began in their freshman year.
At that time, they had no source of funds and turned their attention to their father. Yuan Lan lives in Daba Mountain, and his parents are farmers. They don't have much money for them. "Everyone borrowed 5,000 yuan."
With money, they buy a website first. Everything was ready, and the two began to position themselves as online stores-office white-collar workers in Chengdu. "I have money and time to eat snacks, and I am afraid of the wind and rain in the sun." Yuan Lan and Wang Juyuan thought of making hard money. "Those who come out of the countryside are not afraid of suffering."
Because some online stores require customers to pay postage for returning goods, the two set a rule for themselves: anything bought in their online stores can be returned unconditionally as long as there is a problem, even if it is only the last bit! Such bold ideas make people have to sit up and take notice of them.
It's really hard
Hanging fake links on dating websites
Last June, 5438+ 10, the online store opened. The two took the rest of the money and went to Beimen Food Wholesale City to wholesale several thousand yuan of food samples. "One or two packs each, take them back and take photos and hang them online." At first, they were particularly worried that no one would patronize them, and often comforted themselves by saying, "If you can't sell it, eat it yourself."
That's true.
Their first promotion was in the dormitory. They went to the dormitory to promote the website. "I forced a good friend to buy a bag of pickled chicken feet for 3 yuan, and I didn't have the courage to make money." This is their first list.
After that, the two men divided their work, one for online promotion and the other for printing leaflets.
Yuan Lan said that their online promotion scope is very wide. "Marriage websites are our goals, and we put the website links under the beautiful pictures." Of course, it wasn't long before the post was deleted by the administrator.
The two men printed the publicity advertisements into leaflets, which were originally intended to be distributed in the office building, but the security guards politely asked them not to pollute the environment. No choice but to have the cheek to wait at the gate of the office building at 8 o'clock every morning and hand out leaflets to the white-collar workers who enter the building with a smile. Those flyers that turned and threw on the ground, "Let's pick them up and continue to distribute them."
After half a month, the business finally picked up, and one or two orders appeared, which made the two little girls see hope.
With business, logistics becomes a problem. Logistics companies are unwilling to pick up the goods or deliver the goods to the company themselves because there are few orders. Even the logistics industry looks bad. This business is really wronged.
Personal Summary of Innovation and Entrepreneurship Course Part II (1) Set up a brand-new talent view and attach importance to self-cultivation of entrepreneurial quality.
From what I have said above, we can see that successful entrepreneurs have some core main features and secondary features, such as entrepreneurial ideas, talents, courage and knowledge, and perseverance in overcoming difficulties in the process of starting a business. These high requirements determine that contemporary college students must pay attention to the self-cultivation of entrepreneurial quality, cultivate their abilities and temper their courage according to the law of entrepreneurial quality cultivation. At the same time, we should cultivate our own entrepreneurial personality, entrepreneurial thinking, entrepreneurial awareness and entrepreneurial skills, and overcome the "accumulation type" and "inheritance type" cultivated under the traditional education mode in China, which have too much dead knowledge, too little applied knowledge, too little courage and poor viability.
Practice has proved that the cultivation of entrepreneurs' quality is regular and their growth is also a process. Learning from practice is a shortcut for entrepreneurs to grow up. China has a saying: "Learn to be a plowman in one year and a businessman in three years".
(2) Pay attention to temper yourself ideologically and spiritually.
We should establish the consciousness of self-confidence, self-improvement, autonomy and self-reliance. Self-confidence means having confidence in yourself and believing that you have the ability and conditions to start your future career. Self-confidence gives people a proactive attitude towards life and enterprising spirit. They believe that they can become successful entrepreneurs, especially when they encounter failures and setbacks. Self-improvement means that on the basis of self-confidence, through the practice of enterprises, we will constantly increase our abilities in all aspects, further temper our will, establish our image, dare to speak and do, never covet immediate interests, make progress forever, and make ourselves strong. Autonomy means having an independent personality, independent thinking ability, not bound by traditional and secular prejudices, not influenced by public opinion and environment, being able to choose your own path, being good at designing and planning your own future, and taking corresponding actions. Self-reliance requires foresight, courage to be the first, and the ability to grasp your own course. Self-reliance means building the foundation of your life and career with your own mind and hands, your own wisdom and talents, and your own efforts and struggles.
(c) Widespread access to entrepreneurial experience
Nowadays, many universities have set up entrepreneurship guidance courses to teach entrepreneurship management, entrepreneurship psychology and other contents to help college students lay a solid foundation of entrepreneurship knowledge. University libraries also provide books on entrepreneurship guidance, and college students can increase their understanding of the entrepreneurial market through reading.
Secondly, entrepreneurship is a hot area of media coverage at present. Whether it is traditional media, such as newspapers, new books, radio and television, or online media, it provides a lot of entrepreneurial knowledge and information every day. Generally speaking, economic and talent media are the first choice. Famous websites include Fortune Life, Entrepreneur, 2 1 Century Business Report, CBN, China Venture Network, China Venture Forum, etc. In addition, the websites of entrepreneurial centers, college students' science parks, overseas students' pioneer parks and other institutions also contain rich entrepreneurial knowledge. Entrepreneurial knowledge acquired in this way is often targeted.
(D) pay attention to the comprehensive training of their own abilities
College students should learn to know, do things, live together, survive and start a business. Entrepreneurship involves all aspects, needs to deal with different people and things, and requires high human ability. Entrepreneurs should not only know how to operate, but also be good at management. They should be able to coordinate and handle all aspects of relations, but they should also be decisive and calm in times of crisis. If the conductor is determined, they should be eloquent and have the ability to negotiate public relations. They should be able to innovate, not afraid of setbacks and difficulties. Therefore, entrepreneurial ability is very comprehensive, including management ability, organization and coordination ability, creativity ability, business ability, language expression ability, judgment ability, public relations ability, adaptability, problem analysis and problem solving ability, opportunity grasping ability, negotiation ability, psychological adjustment ability and so on. UNESCO regards "learning to know, learning to do, learning to live together and learning to survive" as the four pillars of education in the 2 1 century, and regards it as the four "keys" to open the door to future life. "Learning to recognize" is to teach people to master the methods of cognition, learn the methods and means of learning, and cultivate people's ability to discover, analyze and solve problems. "Learning to do things" is to cultivate people's innovative ability, adaptability and ability to deal with complex emergencies and crises. "Learning to live together" is to cultivate people's unity and cooperation ability and team spirit, and cultivate people's sense of competition and management ability. "Learning to survive" means constantly enhancing people's autonomy, judgment and personal responsibility, and cultivating people's communicative ability, language expression ability, judgment ability and so on. Therefore, college students should actively establish the consciousness of "learning to recognize, learn to do things, learn to coexist and learn to survive", improve their entrepreneurial ability, and make themselves "go out", "stand up" and "do well" when starting a business.
(5) Actively participate in practical activities through various channels to cultivate entrepreneurial ability.
Practice is an effective way for college students to accumulate entrepreneurial experience and cultivate entrepreneurial ability during their school days. Therefore, college students should actively participate in entrepreneurial practice activities, such as college students' entrepreneurial competition and entrepreneurial plan competition. Secondly, college students can get in touch with the society, understand the market, hone their minds and improve their comprehensive quality by participating in activities such as community organizations, entrepreneurship practice, vocational practice, part-time job hunting experience, and market and social surveys. Third, business activities are everywhere. College students can communicate with friends and relatives who have entrepreneurial experience, and even visit their admired business people by e-mail and telephone, or consult with some professional institutions. These "experienced people" often gain more from experience than from books. Obtaining the most direct entrepreneurial skills and experience through this kind of interpersonal communication will benefit college students greatly in the process of entrepreneurship. Fourth, engage in real entrepreneurial practice. Before and after graduation, you can enter the initial stage of entrepreneurship. You can rent or contract a small shop alone or with your classmates in turn, or process, repair, or sell and serve, so as to improve your entrepreneurial ability in real entrepreneurial practice. These activities have become the first step for college students to enter the social classroom. At the same time, in the process of participating in practice, college students not only accumulate experience for future entrepreneurial activities, but also cultivate the abilities of analyzing and solving problems, organizing and coordinating, managing, responding to emergencies, expressing words, etc., which is also conducive to enhancing college students' entrepreneurial awareness and enthusiasm, providing them with psychological preparation for dealing with setbacks and various difficulties, and promoting college students' entrepreneurial success.
Innovation is a conceptual process, characterized by new thinking, new inventions and new descriptions. Its original intention has three meanings: one is to update; Second, create new things; Third, change. In my opinion, innovation is based on people's needs, and then you do it and finish it. This is innovation. Through learning the lesson of innovation and entrepreneurship, I have a different view on college students' entrepreneurship. We should improve our hands-on and actual combat ability while studying professional courses! Improve college students' entrepreneurial awareness and ability. The road to entrepreneurship is full of difficulties and challenges. In the process of entrepreneurship and employment, we should dare to compete, face failure, sum up experience and gradually mature. Lu's entrepreneurial innovation process has benefited people a lot. We should actively participate in practical activities through various channels to cultivate our entrepreneurial ability.
College students can learn about society, understand the market and exercise their abilities by participating in activities. If you don't practice, it's an armchair strategist, and you can't learn anything real to reflect the value. After taking this class, I understand that starting a business is hard, not as simple as I thought. We should be mentally prepared and not aim too high. Most people succeed not because they choose the wrong industry, but because they give up halfway. Therefore, when we college students join the entrepreneurial craze, we should also think clearly, think about our own life direction and self-orientation, and constantly enrich ourselves and improve ourselves in study and work. Whatever you do is a process of self-improvement. As long as you gain valuable experience from it, whether you succeed or fail in the end, it is the wealth of life.