Film copy has become a rolling wheel, and film has become a railroad track, symbolizing the modern spirit of film industrialization.

The organizing committee of the film festival also elaborated the design idea of the poster: for more than a century, China films that have experienced vicissitudes have flourished with the unremitting efforts of generations of filmmakers, and many important works have been created in the book of world film history. China's film industry is like a never-ending high-speed train, starting from the "origin" and moving forward bravely. A century-old train of light and shadow has become the messenger of time, connecting history and the future. In the poster, film is used instead of rail to express the concept of "bearing and transmission".