People in Henan love to eat pasta, and the market base is particularly good. Hualong listed Henan as one of the key markets. Because all kinds of brands here have formed almost bloodless price wars and advertising wars. The price factor in Henan market has become the dominant factor in competition. Hualong launched six-eye instant noodles with good quality and low price. At the beginning of 2002, the low-grade "Six Top Timbers" of Hualong Group was put into production.

At present, "Liudingmu" has two flavors of beef and spicy, four varieties and six specifications, which is the lowest price noodle in Hualong Group. In order to meet the demand of the southern market, the spicy variety of this product tastes more spicy than in the past, and the width of noodles is changed from the original 1.5 mm fine knife to 1.25 mm fine knife, all of which are fine noodles. The packaging design adopts Japanese style.

Extended data:

Liu Dingmu's core value is "surprisingly not kneeling (expensive)". Liu Dingmu's series of humorous advertisements always skillfully take the homonym of China Chinese characters "not kneeling" and "not expensive" as the core creativity, and carry out creative cognition, thus shaping a character Liu Dingmu with distinctive personality and strong comedy. Stubborn and unyielding, Liu Dingmu is a folk nobody, who doesn't kneel when he sees an official, when he sees an emperor, or when he marries, much like the typical role played by Stephen Chow.

As soon as the advertisement came out of the street, Liudingmu was sought after by the people, and the goods were like wheels. Liu Dingmu was in short supply immediately, and Hualong took hunger marketing into account the cost. In order to purchase goods, many dealers and terminal stores not only waive the entrance fee, but also actively bind other high-end brands of Hualong to purchase goods together, so that Hualong products occupy the shelves. Hualong finally opened a hole in the Henan market dominated by price factors through six orders, thus forming a consistent strategic direction, and driving several sub-brands to carve up the dominant market with the image of parent brand with good quality and low price and excellent value for money. Liudingmu established brand differentiation with its characteristics (surprisingly cheap), changed from a tactical brand to a strategic brand, and Hualong also found the key to decoding the Henan market from the bottom up.