Louis Vuitton LV (Louis Vuitton)
Country or region: France
Creation time: 1853
Founder: Louis Wheaton.
◆ Louis Vuitton LV(LouisVuitton) brand introduction.
The full name of LV is LouisVuitton, but people are more familiar with the capital letter combination LV that LouisVuitton keeps appearing. LouisVuitton is French, but many LV fans often mispronounce it. The editor of the poster provided its correct pronunciation: Lu-eVju-'Tong, and the apostrophe is the stress.
1854, Mr. LouisVuitton innovated the design of the first Louis Vuitton flat-top suitcase, opened the first LV store in Paris, and created the first generation of LV patterns. Since then, the pattern of capital letter LV has been the symbol of LV leather goods and lasted for a long time. From the early LV suitcase to the ever-changing LV fashion show on the runway every year, LouisVuitton has always stood at the top of the international fashion world. The real reason is that LV has its own special brand "DNA".
First of all, LouisVuitton highly respects and cherishes his own brand. The brand is not only named after its founder LouisVuitton, but also inherits his attitude of pursuing quality and striving for perfection. Since George Vuitton, the second generation descendant of Louis Vuitton, the successors of Louis Vuitton have continuously added new connotations to the brand. LouisVuitton's second-generation brand has added international vision and touch. The third generation of caston Vuitton brought LV the characteristics of loving art, paying attention to creativity and innovation. Up to now, six generations of the LouisVuitton family have all played for the LouisVuitton brand. At the same time, not only the descendants of the Louis Vuitton family, but also every designer and other staff entering the Louis Vuitton family must understand the brand history of Louis Vuitton and carry forward this unique Louis Vuitton culture in their work and brand operation.
Another secret of LouisVuitton's success is to create a sense of "family" for distinguished customers. Can you imagine LouisVuitton can provide permanent maintenance service for customers? LouisVuitton brand products can be passed from grandma to mom, and then from mom to daughter, which can be passed down from generation to generation. Whenever you take LV products for maintenance, LouisVuitton stores are duty-bound to do their best to help. It is of great significance for a family in it runs in the family to keep a brand product.
◆ Louis Witton product category:
Women's wear, men's wear, bags, accessories, shoes and boots, jewelry, watches.
◆ Louis Wheaton brand logo:
1. The first generation monogram LouisVuitton pattern. Starting from 1896, it is the symbol of Louis Vuitton leather, enduring for a long time. It is light, soft, strong, durable, waterproof and highly scratch-resistant.
2. The checkered pattern of DamierEbeneCanvas with two colors between chessboards began in 1888 and was re-launched in 1996, with a delicate and elegant tan tone. Plaid pattern, mainly brown, is durable and deeply loved by men.
3. The gray and white checkered pattern is in 3. DamierAzurCanvas chessboard
4.monogramVernis is based on the traditional monogram pattern, and puts the leather material on the fashionable plastic bright surface, symbolizing the vitality of LV.
5.MonogramIdylle Monogram canvas series is made of cotton and linen materials. Generous and fashionable, very light and durable, suitable for various occasions.
6.monogramDenim prints monogram patterns on denim, which makes it younger and younger, attracting fashionable women of all ages.
7.monogramMulticolor This series shows a very visual and avant-garde monogram pattern. a * * * uses 33 colors to represent the famous canvas series. As time goes on, the pattern will fade slightly, exposing the bottom of the canvas, but it will not damage the quality and durability of the product.
8.EpiLeatherEpi textured leather is made by extracting the essence from plants and deeply dyeing the leather. Leather has a novel and unique double color, which comes from the shiny color on the textured surface and is waterproof and scratch-proof. A * * * has seven colors: black, brown, green, yellow, blue, red and orange. Modern monochrome running water dermatoglyphics only print a LV logo in the lower right corner of leather.
9.Suhalilether goatskin series is a very rare and precious leather, which combines the characteristics of softness and tenacity, and is full of emotion and unique.
10.Mahina leather was first introduced in early spring of 2008. Cowhide is made of laser-punched Monogram color. The large size bag has large capacity, and the bottom and handle are decorated with rivets. The whole handbag design is full of personality.
11.monogram collage series embossed the word "LOUISVUITTONPARIS" on the surface of the bag, and embossed it with soft cowhide on both sides to create a personalized embossed effect. 12. Monogramshimermonogramshimer's pearl luster presents a sense of luxury. Inspired by 1950 eye makeup, cowhide has a very soft texture after tanning. Both styles are equipped with tassel pendants, which are available in silver and pink.
/kloc-0 13.MonogramSudeembossed This series is very chic, with Monogram patterns printed on suede, python arms or shoulder straps, metal tags and LV padlocks at the corners.
14. Sakura &; Cherry series
15. Graffiti series
◆ Louis Witton Group:
LVMH group
◆ Designers before Louis Vuitton:
Louis Vuitton (1854— 1880).
George Vuitton (1880- 1936)
Gaston Vuitton (1936- 1969)
Marc Jacobs (1997-20 13)
Nicolas Ghesquiè re (20 13 to present)
◆ MarcJacobs, former designer of Louis Vuitton, introduced:
Since 1997 became the design director of Louis Vuitton, MarcJacobs has poured his unique new york cultural heritage into this bottle of French vintage wine without reservation, blending modern temperament with the classic style of Louis Vuitton.
Since then, his position in France and even the whole fashion industry has become increasingly stable, and he has gradually entered the "golden age" of his design career. Among them, MarcJacobs and the famous Japanese painter Murakami Takashi jointly launched a series of lovely printed patterns, which brought more than 300 million dollars in sales for LV with solemn brown logo in 2003 alone.
20 13, 10 in June, MarcJacobs will leave Louis Vuitton after the launch of LouisVuitton LV 20 14 women's wear.
◆ Louis Wilton official website:
/(Chinese)
◆ Louis Vuitton LV brand story
◆ Louis Vuitton brand memorabilia:
1854, Mr. Louis Vuitton revolutionized the design of the first Louis Vuitton flat-top suitcase, and opened the first LV store in Paris, creating the first generation of LV patterns.
1860, in order to meet the growing market demand, Louis Vuitton moved his factory from Paris to Asnier.
1867, Louis Vuitton won a bronze medal at the World Expo, which made the already popular Louis Vuitton brand more famous, and its influence began to surpass France and become an internationally renowned brand. 187 1 year, Louis Wheaton moved to Gribble Street 1 again. LouisVuitton is very clever to decorate the surface of the suitcase with canvas, because it can effectively protect the contents of the suitcase from theft. However, this design style is also very easy to be imitated and copied.
From 65438 to 0872, Louis Wilton began to improve this style on a large scale, including creating a unique canvas. This new canvas is brown and red, so it is called "striped canvas". This design was a great success again, but it was quickly copied, and fakes became popular.
1885, Louis Vuitton opened its first overseas branch in London.
1888, Louis Vuitton launched a newly designed Vuitton suitcase. He designed the surface of the box in a checkerboard style, and the colors were brown and chestnut. In addition, the logo of "LouisVuitton Brand Verification" is printed on the suitcase. Even so, this new design was copied a lot. At the 1889 Paris World Expo, this product won the gold medal for LouisVuitton.
1892, Louis Vuitton began to launch handbag products, and released the first catalogue containing bags, handbags and bedding. On February 27th of the same year, old Louis died at home, and his son George Vuitton officially became the heir of Louis Vuitton.
1893, George Vuitton exhibited Louis Vuitton products at the Chicago World Expo, and the brand officially landed in the United States. Since then, George Vuitton has been committed to improving the brand's international popularity.
From 65438 to 0894, George Vuitton published his new book Journey.
1896, LouisVuitton officially launched a canvas design with brand recognition function. Because this canvas uses a lot of symbols and LouisVuitton's logo "LV" in style, it is called "letter combination canvas". Then, GeorgeVuitton went to the United States, new york, Philadelphia, Chicago and other big cities to promote the brand LouisVuitton.
190 1 year, George Vuitton officially launched the "Steamboat Handbag", which is a very small handbag that can be put in George Vuitton's suitcase.
1904, George Vuitton introduced a series of new luggage designs, adding a storage unit inside the luggage for placing perfume, clothes and other items.
1906, Louis witton introduced the car trunk.
19 14, the Louis Vuitton building on the Champs Elysé es was completed. At that time, it was the largest sales center of leather products in the world. Before the outbreak of World War I, Louis Vuitton opened branches in new york, Mumbai, Washington, London, Alexandria and Buenos Aires.
1924, a new suitcase named Keepall was officially launched. This bag leads the fashion of lightweight waterproof travel suitcase. It is suitable for short trips because it can only store a small amount of necessities.
1929, the 75th anniversary of the brand's birth, LouisVuitton launched a cosmetic bag named "Dedicated to the opera singer Martha Cernar". This design is mainly used to store women's cosmetics, including perfume, mirrors, powder boxes and other items.
193 1 year, Louis Vuitton began to introduce exotic designs, including crocodile handbags and elephant handbags. These designs shine brilliantly in the colonial exhibition.
1932, LouisVuitton introduced "Noebag". The main consumer of this kind of bag is the brewer of champagne, which is used to load and preserve champagne.
1933, LouisVuitton's sports suitcase came out.
1936, GeorgeVuitton died, and his son GastonVuitton inherited the family business.
From 65438 to 0946, in order to resist the economic depression after World War II, Louis Witton began to go beyond luggage design and invest in other fields.
From 65438 to 0959, the technical innovation of canvas industry provided more abundant raw materials for luggage production, and Louis Vuitton once again launched the canvas luggage series with the style of "letter combination".
1968, Louis Vuitton set up a sales center in Tokyo.
GastonVuitton died in 1969.
1977, Louis Vuitton opened a branch in Saudi Arabia.
From 65438 to 0978, Louis Vuitton began to enter the Asian market.
1985, Louis Vuitton "EPI leather goods" series products came out.
1987, Louis Vuitton merged with the famous Hennessy Company to form Moet Hennessy Louis Vuitton Group (Mo? T Hennessy-Louis Vuitton (LVMH Group) has officially become a luxury fashion brand beyond famous bags and famous wines.
From 65438 to 0992, Louis Vuitton opened its first branch in Beijing.
1993, LouisVuitton introduced the "Taiga" series of suitcases, which were designed in black leather and mainly aimed at male consumers.
From 65438 to 0997, MarcJacobs became the design director of LouisVuitton.
In 200 1 year, LouisVuitton launched the "graffiti series" suitcase, and its famous "charm bracelet" also appeared in the same year.
In 2003, Murakami Takashi, a famous Japanese painter, and MarcJacobs, the chief designer of Louis Vuitton, jointly launched the limited edition series of "Cherry" and "Sakura" which are famous for their gorgeous colors.
In 2009, MarcJacobs plans to cooperate with StephenSprouse, a street artist in new york, to launch a graffiti bag, which completely breaks away from LouisVuitton's original traditional aesthetics and elderly customers. At first, it caused widespread doubts among Paris conservatives.
In 20 12, Louis Vuitton started a series of cooperation with Japanese artist Yayoi Kusama, including leather products, clothing and jewelry.
In 20 13, after LouisVuitton LV (Louis Vuitton) 20 14 spring and summer women's show, MarcJacobs and his loyal business partner RobertDuffy confirmed to the media that he was leaving Louis Vuitton, and it was rumored that they would focus on the IPO listing of MarcJacobs Group.
201165438+1On October 4th, Louis Vuitton announced that NicolasGhesquiere was appointed as artisticdirector, and immediately took office.
◆ Louis Vuitton LV(LouisVuitton) purchase method.
LouisVuitton has 16 flagship stores in Las Vegas, San Francisco, new york, London, France, Rome, Singapore, Sydney, Australia, Shanghai, China, Taipei, China, Hong Kong, China, Kobe, Tokyo, Japan and Macau, China. (As of 20 13 12)
Chinese mainland is located in Beijing, Shanghai, Dalian, Zhengzhou, Shenzhen, Hangzhou, Guangzhou, Suzhou, Hefei, Urumqi, Sanya, Shenyang, Nanjing, Hohhot, Kunming, Ningbo, Wuxi, Chongqing, Wuhan, Wenzhou, xi 'an, Tianjin, Chengdu, Harbin, Changchun, Shijiazhuang, Fuzhou, Xiamen, Taiyuan, Changsha and Nanning.
Shanghai flagship store:
Shop hang lung plaza 136, Nanjing West Road 1266, Jing 'an District, Shanghai.
Flagship store in Hong Kong:
5 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong
Shop 7- 17, G/F, Landmark Plaza, Central, Hong Kong
Flagship store in Taiwan Province Province:
No.47, Section 2, Zhongshan North Road, Taipei
Floor 4-5, Taipei 10 1 Shopping Center, No.45 Shifu Road, Xinyi District, Taipei
Macau flagship store:
Section B, Block B2, Area B, Tianma Road, Sun Yixian, Shagesi Road, the new reclamation area of Macau Peninsula.