Feile is a sports brand. 19 1 1 was founded by the fila brothers in biella, Italy, and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In 2009, it was acquired by domestic brand Anta and became one of its brands.

In 1970s, in order to cooperate with diversified development, Philo turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. Feile products are now sold to more than 30 countries, such as Italy, Britain, Germany, France, the United States, China, Japan, South Korea, Brazil and Russia.

Extended data:

Chinese market

In September 2005, Feile brand was first introduced to China market by United Asia, and the first flagship store of Feile opened in Shanghai in 2006. In the second half of 2007, Feile transferred all the rights and interests of Feile brand in China (including Hongkong and Macau) to Belle International for US$ 48 million.

As a fashion sports brand, Feile is no stranger to consumers in China. Feile's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks away from convention, Feile constantly meets the needs of different consumers with its innovative and design-oriented products. The cutting-edge original products in the past have become Jin Dian today.

In China, Feile will continue FlLA's enterprising style and create a brand image of fashion sports famous for its cutting-edge style. At the same time, Philo will provide tennis, fitness, Italian classics and sports inspiration in China to meet the needs of different customers.

Baidu Encyclopedia-Le Fei