On the basis of the expected results of the first league, the competition system of the second CUBA league was adjusted. The original "dual track system" of A and B leagues was "merged", and the natural annual competition was changed to the academic year competition. The north-south partition is further divided into southeast, southwest, northeast and northwest. After the reform, the overall level and intensity of the league have been greatly improved. In view of the fierce "fraud" in this tournament, the organizing Committee resolutely and decisively took measures to severely punish the nine teams involved. For a time, Cuba's "fraud storm" became a hot spot in media reports, causing great shock and repercussions in universities and society. Since the third league, CUBA has established a stable national league system. This paper introduces the competition rules of CUBA with the characteristics of "unchanged competition conditions, fixed competition time and favorable competition system for systematic training of participating teams". The scale and influence of the league have steadily increased, and the participating universities have higher visibility and wider regional distribution. Some well-known universities that haven't teamed up for many years, such as Tsinghua, Nankai, Nanjing University, Wuhan University, Harbin Institute of Technology, Sun Yat-sen University and Southwest Jiaotong University. , strengthened the team building, and entered the regional competition with its own strength. Many colleges and universities in remote western provinces have also joined the CUBA family, and the entire CUBA League has shown a thriving development momentum.
In the fourth session, CUBA League entered a scientific and standardized track, and began to try some new ideas and practices in the organization and promotion of events. For example, the competition in the Southeast Region is hosted by the Competition Management Center of Jiangxi Provincial Sports Bureau. By utilizing and developing campus and social resources and markets, the socialization of CUBA League can be improved. The Northwest Division was hosted by Xinjiang University, and CUBA League began to radiate to remote provinces with smaller higher education in a planned way. In view of the fact that the 12 teams suspended for cheating in the previous three leagues have made profound reviews and taken active rectification measures, the Standing Committee held a working meeting in Changchun and passed a resolution to lift the punishment and resume the qualification. This makes the pattern of the whole alliance more complete.
The 5th CUBA League further embodies Cuba's strategy of "going west" based on the big cities in the east. The organizing committee consciously chose the central cities in the western region to promote the games. For example, Guilin, Guangxi, where basketball games have not been held for many years due to the adjustment of sports layout and structure, and Xining, where the level of economic and social development is relatively backward, caused great sensation in the local area and became hot events that the media rushed to report and the masses loved. Although the sudden SARS epidemic disrupted the organization plan of the fifth CUBA men's and women's semi-finals, the League Organizing Committee did not give up and responded negatively. With the joint efforts of all parties, through careful deployment and solid work, the fifth CUBA League finally came to a successful conclusion. This fact not only proves the cohesion of the league and the organizing and coordinating ability of the organizing committee, but also marks the basic maturity of the operation mechanism of CUBA League.
The sixth league pushed Cuba to a new historical starting point. Strengthening the strategic cooperation with CCTV in an all-round way and expanding the scale of TV broadcast have become a main line of this tournament. To this end, the organizing Committee once again made major adjustments to the schedule and competition system. Extend the deadline of regional trials from165438+1early October to 65438+February 15, and adjust the start date of regional trials from the original 165438+ 10/5. In terms of competition system, the men's quarter-finals changed from single elimination system to home and away double elimination system, and the women's quarter-finals expanded to the women's quarter-finals. The mixed competition system is adopted, with first grouping and then cross-elimination, and the third runner-up in the championship will play home and away games. The adjusted schedule is more compact and the competition is more intense, which creates favorable conditions for the overall broadcast of TV stations.
After seven years and five sessions of rapid development,
CUBA League presents the following four characteristics:
More famous. More and more colleges and universities are aware of the positive role played by CUBA League in improving school popularity, promoting inter-school sports cultural exchanges, promoting campus cultural construction and implementing quality education. And increased attention and investment in team building, and the scale, influence, team quality and operation level of grassroots events have been continuously improved. Take the preliminaries of provinces, autonomous regions and municipalities directly under the Central Government for example, the total number of participating teams reached more than 700, the total number of games reached more than 2,700, and the audience reached 6.5438+0.9 million. Among them, the qualifying teams in Henan Province covered 654.38+04 of the 654.38+07 prefecture-level cities in the province. Some competitions were broadcast live by Henan TV, and the preliminaries were held in Zhejiang Province. Generally speaking, most areas of CUBA preliminaries have received strong support from local education and sports administrative departments, strong assistance from university sports organizations, and universities have responded positively, making useful attempts in competition packaging, news promotion, activity promotion and market operation. The level of motor skills has been significantly improved. It shows that the physical quality and basic skills of athletes, the quality of team's tactical application and cooperation, and the confrontation and wonderful degree of competition have been greatly improved and improved. High-level teams have formed a relatively fixed style of play. Taking the 5th semi-final of CUBA as an example, the average height of the men's team is 1.92m, the highest height is 2.04m, the average height of the women's team is 1.80m, and the highest height is1.89m. The strength gap between the two teams is obviously narrowed, and 80% of the matches are within 10. On the whole, the top eight men's teams in Cuba have reached or surpassed the level of the youth team. For example, Huaqiao University and University of Electronic Science and Technology of China can score more than 20 points in the official competition with the provincial youth team, and Wuhan University of Technology has repeatedly defeated the Hubei men's basketball team, a middle-class team in the second division. The women's champion and runner-up teams have reached the level of quasi-professional teams. For example, the women's basketball team of Tianjin University of Finance and Economics beat the top five women's basketball teams in Heilongjiang, which ranked second, by more than ten points in the official competition. In addition, in the 5th National City Games, the men's basketball team of Hunan University and the women's basketball team of Qinghai Normal University represented Changsha and Xining respectively. Among them, the men's basketball team of Huda, which failed to enter the fifth quarter-finals of CUBA, defeated three professional teams in succession and ranked sixth in the team of 12. After years of college training and many times of CUBA league training, some top players have the strength to enter sports teams or professional clubs. For example, Jing Wong, a member of the Wuhan University of Technology Men's Basketball Team, officially joined the Guangdong New Century Men's Basketball Team and is expected to play in the National Men's Basketball League A and B as the main force.
The degree of socialization has been continuously improved. Except for college students and middle school students, people of all ages and knowledge backgrounds have shown increasing interest in this event. The influence of CUBA League has spread to all fields of society, and its positive and healthy social image and development concept of keeping pace with the times are more deeply rooted in the hearts of the people.
Industrialization has achieved initial results. After five years of brand building and market building, CUBA has attracted Anta, Motorola, MasterCard, FAW-Volkswagen, China Telecom, Bank of China, Hainan Airlines, Tietong, Sheng Da Electronics, CECT Mobile, Phila, Li Ning, Conway, Double Star, Red Bull, South China Li Sheng, Wilson, Blue Flower, Luffy, Hongdu, Kangbain and Zheng Da Freda. Starting from the 5th CUBA League, the organizers of the League began to take the development of intangible assets as the main direction and strive to "make the cake bigger". At present, there are two main contents in the market expansion plan being implemented: first, establish a partnership with Li Ning Company, a leading domestic sporting goods industry, promote CUBA League by brand alliance, develop a series of logo products, and fully enter the basketball market; The second is to open the "Cuba SMS Paradise", develop wireless value-added services based on the network, and improve the level of industrial operation. From "tinkering around" to "jumping around", the fifteen-year-old CUBA League is gradually increasing its market development.
Scale influence
In China basketball, CUBA can be called the event with the widest coverage, the largest number of participants and the highest level of education. Behind her are more than 1000 colleges and universities, more than 20 million college students and 2 million faculty members, and a larger joint group, including tens of millions of high school students who dream of going to college and countless university alumni and student relatives. Such a broad social foundation determines that Cuba cannot be lonely.
Since the establishment of 1998, CUBA League has maintained the scale of 600-700 teams and nearly 10,000 athletes and coaches, more than 2,400 grass-roots selection competitions, 160 regional competitions and 15 men's quarter-finals and women's quarter-finals, which have had a wide, in-depth and lasting impact on universities and society throughout the country. The competition system is perfect, the competitive level is steadily improved, the social influence is rapidly expanded, outstanding talents are constantly emerging, and the brand building and market building have achieved initial results. China Basketball is known as the "Hope Project".
Take the fifth CUBA League as an example. According to estimates by authoritative organizations, the audience of the men's and women's semi-finals of the 5th CUBA League reached 2.2 billion, which was second to none in all kinds of amateur sports competitions and comparable to professional leagues in social awareness.
The monitoring data of authoritative media can also illustrate Cuba's influence. Since the establishment of 1998, CUBA League has been one of the events regularly broadcast by CCTV. According to the ratings survey provided by Sophomore Media Research Institute of CCTV, the average ratings of nine broadcasts of the 5th CUBA Men's Quarterfinals and Women's Quarterfinals reached 0.8, and the highest was 1.3. More than the "last A". Therefore, CCTV adjusted its program resources and decided to take CUBA as a breakthrough to cultivate outstanding projects in the field of student sports competitions.