196 1 year, Ruben Martes officially named this ice cream "Haagen-Dazs" and officially listed it in the United States.
1976, the first Haagen-Dazs dessert house opened in the United States.
1983, Haagen-Dazs entered Singapore and Hong Kong.
1984, Haagen-Dazs entered the Japanese market.
1986 introduced "ice cream crispy strips", which was rated as the product of the year by Dairy Food magazine.
1987, Haagen-Dazs made its debut in Europe.
1992, Haagen-Dazs entered Italy, Taiwan Province province of China and Iceland.
From 65438 to 0996, Haagen-Dazs landed in Chinese mainland, and the first ice cream dessert house in Shanghai opened, which was all the rage.
From 65438 to 0997, Haagen-Dazs landed in the Philippines and Brazil.
1998, Haagen-Dazs made its grand debut in Beijing, and Shanghai Huaihai Road flagship store shined brilliantly.
1999, Haagen-Dazs landed in West Lake, Hangzhou, and the second branch in Beijing was in Guomao.
In 2000, with the opening of the first branch in Guangzhou, Haagen-Dazs officially entered the South China market.
200 1, Haagen-Dazs became the brand of American General Mills.
In 2004, Haagen-Dazs expanded to Ningbo, Suzhou, Nanjing and other places; Many new stores in Shanghai, Guangzhou and Beijing were unveiled; Haagen-Dazs has more than 40 specialty stores in China, and the sweetness is spreading rapidly.
In 2005, Haagen-Dazs stores made their debut in Chengdu, Qingdao and Changzhou, and have spread all over more than ten cities.
In 2006, the sweet smell of Haagen-Dazs spread rapidly, sweeping more than ten cities across the country, giving people a brand-new fashion life experience.
In 2007, the grand creative global flagship store covering four floors settled in the Champs Elysé es in Paris. The Kunming store opened.
In 2008, in the romantic midsummer, Haagen-Dazs opened a new store in Dalian Century City Plaza. More than 70 stores in China invite you to experience and enjoy the perfect life.
2010165438+1October 18, Haagen-Dazs entered Wuxi's first store, Haagen-Dazs Wuxi Zhongshan Store, on the first floor of Jinjiang Hotel.
Today, Haagen-Dazs has become a symbol of high-grade ice cream all over the world. After 26 years' development, the first store of Haagen-Dazs in Greater China settled in Hong Kong on 1984, and now there are more than 100 specialty stores in Chinese mainland, Taiwan Province Province and Hong Kong. In Greater China, 100% of all Haagen-Dazs ice cream products sold are imported from France.
Three flavors of ice cream, vanilla, chocolate and coffee, were produced, and the products were mainly provided to some high-end restaurants and shops. The product was officially named "Haagen-Dazs" on 196 1. It was created by Martes according to the Nordic language family. This is because he once tasted the best ice cream in Denmark when he was young, so he used this language family to name the product.
Haagen-Dazs ice cream has many different flavors. Because of its high density, less air and high butter fat, it is also called "super brand".
Haagen-Dazs' name is very European, but it doesn't actually come from Europe. It just consists of two compound words. It doesn't even have any branches in northern Europe. Its founder is a European immigrant from Poland. The brand of Haagen-Dazs is now owned by General Mills. In the United States and Canada, these products belong to the Nestle brand. Haagen-Dazs has become the top ice cream brand in China through its unique marketing strategy. The taste of moon cake ice cream is deeply rooted in people's hearts-even becomes a symbol of life. What petty bourgeoisie doesn't know his name? The high-end consumer class is of course its loyal customers; Low-end consumers are also attracted by it, and once they have spare money, they will be extravagant. Haagen-Dazs has been recognized and welcomed by high-end consumers in the mature ice cream market, and its "luxury" marketing method has become a classic case in the industry.
Today, it is a very popular brand not only in America, but also all over the world. Wherever "Haagen-Dazs" is mentioned, people will think of extremely delicious and attractive ice cream, even in China. It seems more like a symbol of quality life and taste.
Haagen-Dazs advocates a lifestyle of "enjoying perfection" and encourages people to pursue high-quality life enjoyment. While providing ice cream, Haagen-Dazs pays great attention to creating an atmosphere, making tasting Haagen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment". Its famous advertising slogan is "If you love her, take her to Haagen-Dazs." Can be said to be a household name.
Haagen-Dazs is made of pure natural materials and does not contain any preservatives, artificial flavors, stabilizers and pigments. The choice of skim milk combines delicacy with health. The New York Times magazine once gave Haagen-Dazs the reputation of "Rolls Royce in ice cream".
Haagen-Dazs products are mainly produced in woodbridge, New Jersey, USA (197 1), Toulere, California (1985) and Alas Town, northern France (1992). The products in the Far East are supplied by American manufacturers, and the Japanese enterprises cooperating with Suntory and Gonaske specialize in the Japanese market.
Brand 1996 has developed rapidly since it entered the Chinese mainland market, and now it has spread all over more than ten cities in China.
Founding story
In 1930s, ice cream became popular in the streets of new york, USA. Ruben Martas, a young Polish immigrant, is good at making natural ice cream. He also makes and sells ice cream in his workshop. Because of his good production technology, and he never bullies the market and sells fake goods, he gradually became famous.
But a few years later, his sales failed. Because at that time, in order to compete, some ice cream manufacturers began to add stabilizers and preservatives to extend the shelf life of their products, and those products often won the favor of consumers by virtue of the appearance and taste caused by additives. Those production methods seem to have many processes, but in fact they reduce costs. All the workers in Martas workshop advised him to follow the market and add additives to ice cream. Without additives, it will be difficult to continue to participate in market competition, but if additives are added, it means that his ice cream is insulated from "nature" from now on. Do you want to add it or not? He racked his brains for it.
One day, Martas went shopping with some friends in the ice cream industry. It was very hot at that time, and some poor children bought ice cream at the door of the shop. At this time, another well-dressed rich couple passed by the door. The man suggested, "Buy two ice creams!" A look of approval just appeared on the woman's face, but after she looked at the poor children who were eating ice cream with relish, she immediately changed her mind, said "Forget it" and walked on. Many people who saw this scene were very upset. Martas's friend said angrily, "how can there be such a person?" If the poor are eating, should she stop eating? " ? Do you still want someone to produce an ice cream specially for you rich people? "When the speaker was careless and the listener was interested, Martas was immediately inspired: this market lacks an ice cream that symbolizes nobility and fashion!
Martas returned to the workshop and said to the workers: "On the existing basis, we will continue to strive to improve the accuracy and requirements of' nature', whether it is the main materials or auxiliary materials, whether it is raw materials or processing technology!"
"Boss, you can't do this, which means our cost will be higher!" Enthusiastic workers have publicly indicated that they will stop it. "Ice cream is a bargain that everyone can buy. It is not worth spending such a high cost! "
"yes. Therefore, what is lacking in this market at present is an ice cream boutique that not everyone can buy at will! " Martas said firmly.
Martas is determined to produce pure natural ice cream with high quality and excellent flavor and seize the market space of "expensive ice cream". Half a year later, he introduced three kinds of high-grade ice cream, vanilla, chocolate and coffee, which were mainly provided to some high-grade restaurants and shops, and the sales were very good.
Soon after, Martas officially named its ice cream "Haagen-Dazs" and appeared on the market as a top luxury brand. The price of tens or even hundreds of yuan suddenly eclipses ordinary ice cream. His target consumer group is young people who pay attention to the quality of life and pursue fashion at the top of the income pyramid. Although the high price of Haagen-Dazs restricts the consumer groups, it also attracts a large number of believers and advocates who are eager for it. In the propaganda strategy, Martas also strives to create an image of "showing off". Haagen-Dazs hardly advertises for mass television, but occasionally appears in some fashion magazines.
Nowadays, Matas' ice cream shops have been opened all over the United States and even many countries around the world, and Haagen-Dazs has become a "distinguished brand" in the world. Since Haagen-Dazs entered Chinese mainland in 1990s, it has opened 50 specialty stores and 1000 retail stores.
Many years later, Martas' colleagues asked him how he came up with the idea of producing "poor and expensive" ice cream. He replied, "It's actually very simple. At that time, the woman refused to eat the same ice cream as the poor, and she really despised it, even despised it. But you only saw disdain, but I saw the opportunity to create wealth! "