After Napoleon II ascended the throne, the expansion of French territory aroused the interest of Queen Wu of Ni Jie in traveling in Europe. However, the pleasure of traveling is often greatly reduced by some small problems-those gorgeous clothes can never stay safely in the suitcase.
Louis Vuitton, a poor boy, skillfully tied the Queen's clothes in a suitcase by his own skill. Because of this, Louis, a young man from the countryside, quickly gained the attention and trust of the Queen.
In the process of serving the Queen, the bitterness and joy of travelers attracted Louis Vuitton's attention. At that time, the revolution of transportation was in the ascendant, and taking the train became the most fashionable choice for travelers. However, it also brought them a lot of trouble: either the suitcase wrinkled the clothes, or the luggage fell down again and again in the bumps of the train.
Louis Vuitton thought that he could spare more people the worries of traveling, which made him easily end the palace service of 1854 and set up the first leather goods store in Paris, whose main product was flat-cover suitcases. This box, made of "Trianongrey" canvas, soon became the first choice for the travelling aristocrats in Paris.
His design was quickly copied, and flat-topped square suitcases became the trend. Louis Vuitton's luggage was first covered with gray canvas. 1896, George, the son of louis vuitton, used the abbreviations L and V in his father's name to match the flower pattern, and designed a pattern with interlaced letters printed on canvas, which is still famous internationally in the 2nd1century.
During the First World War, in order to meet the demand at that time, Louis Vuitton changed to make stretchers with foldable military suitcases. After the war, he devoted himself to making suitcases, which won the favor of many celebrities and made an endless stream of orders.
By the time gaston, the grandson of Louis Vuitton, the product had reached the peak of luxury, and a special-purpose box was born. Some of them are equipped with combs and mirrors made of tortoise shells and ivory, while others are decorated with pure silver crystal perfume bottles. Louis Vuitton will also tailor various products for individual customers according to their requirements.
A whole century has passed, and the canvas bag with letters interwoven with the unique pattern of "LV" logo has become a legendary and Athens-designed fashion classic. /kloc-since 0/00, many changes have taken place in the world, and people's pursuit and aesthetic concepts have also changed, but Louis Vuitton is not only famous, but also maintains unparalleled charm.
Extended data:
Louis Vuitton (1821August 4-1February 27, 892) is one of the most outstanding fashion designers in French history. He opened the first suitcase shop named after himself in Paris on 1854. A century later, "Louis Vuitton" became the world's first brand in the field of luggage and leather goods, and became a symbol of high society.
In the 265438+20th century, the brand "Louis Vuitton" is not limited to designing and selling high-end leather goods and bags, but has become a giant fashion aircraft carrier involved in the fields of fashion, accessories, leather shoes, bags, media and famous wines.
On June 6, 20 17, "BrandZ Top 100 Most Valuable Global Brand of 20 17" was released, and Louis Vuitton ranked 29th.
References:
Baidu Encyclopedia-Louis Vuitton